Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. The same can be said for utilizing an emerging form of consumer engagement — Chat Commerce via chat apps. In fact, there are now roughly 3.78

Consumer 251

Consumer Social Media Multichannel Fashion 251

Retail TouchPoints

DECEMBER 18, 2023

Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. In March 2023 both Jan and I left our other jobs to do this full-time. We’re doing different media now; in fact we’re developing into more of a full-blown media company.

Consumer 207

Consumer Social Media Article Apparel 207

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ?

Social Media 287

Social Media BigCommerce Demo Events 287

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 294

Social Media Multi-channel Consumer Comparison Shopping 294

Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

Social Media 259

Social Media Fashion Mobile Consumer 259

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 274

Games Social Media Multi-channel Consumer 274

Retail TouchPoints

OCTOBER 10, 2023

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18 billion, up from $415.93

Mobile 236

Mobile Retail Social Media Payment Services 236

Retail TouchPoints

OCTOBER 12, 2023

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According to Morning Consult, 52% of consumers are convinced that AI is here to stay. It connects sighted volunteers and professionals with those in need of visual assistance.

Technology 261

Technology Other Consumer Fashion 261

Retail TouchPoints

MARCH 27, 2023

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. ” The partnership with Reveal Mobile is similar to Half Price Books’ approach to growth. . ” .

Books 261

Books Customer Retention Social Media Mobile 261

Retail TouchPoints

AUGUST 8, 2023

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. Ditch the Redirects The consumer path to purchase has undoubtably changed. Lean into Consumer Convenience Today’s consumer isn’t sitting down at a computer and making a concerted effort to shop online.

Customer 220

Customer Social Media eCommerce Consumer 220

Retail TouchPoints

FEBRUARY 12, 2024

Because of this, shoppers find themselves using public and unsecured WiFi networks as they browse retailers’ websites and input credit card information from airports, coffee shops and other public places. Once users click these links and get to their sites, they can be exposed to malicious software, viruses and other dangerous content.

Social Media 229

Social Media Payments Shipping Download 229

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

Consumer 250

Consumer Merchant Services Social Media Technology 250

Retail TouchPoints

MARCH 11, 2024

New research from the Kearney Consumer Institute (KCI) indicates that there are clear distinctions between loyal customers and brand superfans, which creates even more opportunity for brands to build and nurture shopper relationships — and influence buying behaviors. Brands need to be more honest about what loyalty really means.

Social Media 245

Social Media Consumer Reference Definition 245

Retail TouchPoints

NOVEMBER 13, 2020

It’s not hyperbole to say entire sectors had to fundamentally change their business models in the past 10 months, and retail has been one of the biggest hit by changing COVID-related consumer habits. . Brands that want to be part of that mobile growth need to start working on their m-commerce strategies now. . Additionally, U.S.

Mobile 176

Mobile Multichannel Retail Social Media 176

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. And the majority of retailers (74%) agree that investing in mobile apps is key to driving profitability.

Retail 294

Retail Customer Loyalty Games Reference 294

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

Social Media 260

Social Media Consumer Fashion Shopify 260

Retail TouchPoints

MARCH 9, 2023

Even if you have great product, if you have a terrible experience, there are plenty of other people out there with great products. Even compared to other fashion brands, Forever 21’s inventory is vast and changes almost daily. This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

Omnichannel 275

Omnichannel Social Media Mobile Fashion 275

365 Retail

MAY 30, 2023

As digital natives, Gen Z – those aged 10 to 25 – have been surrounded by technology, social media, mobile devices, and the internet their entire lives. So, as this tech-savvy generation continues to consume the most content, what do they really look for in a mobile app?

Mobile 74

Mobile Social Media Technology Information 74

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

Social Media 262

Social Media Channel Technology Travel 262

Retail TouchPoints

AUGUST 16, 2023

Why Shoppable TV Might Steal Livestreaming’s Thunder “[Livestreaming] has been massive in other parts of the world, like China and South Korea, but those are completely different markets than the U.S. The other thing that’s unique to those markets that doesn’t exist [in the U.S.] Also, the U.S.

Games 232

Games Social Media Merchant Services Shopify 232

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

Mobile 214

Mobile Marketing Social Media eCommerce 214

ecomdash

NOVEMBER 19, 2018

For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling. It also shows engagement rates and other data for each of your Instagram posts.

Social Media 81

Social Media eCommerce eCommerce Marketing Download 81

Retail TouchPoints

OCTOBER 19, 2023

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Now with Consult-a-Friend, they can get feedback on items they are considering directly in the app.

Social Media 248

Social Media Electronics Recommendation Apparel 248

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

Omnichannel 251

Omnichannel Retail Mobile Social Media 251

SellBrite

JANUARY 17, 2018

Over the past 17 years, consumers have been spending increasing amounts of money online. But in recent years, buyers are getting even more flexibility and accessibility with online shopping—thanks to the rise of mobile shopping. Mobile commerce is growing in popularity as technology improves. Ecommerce sales jumped from $7.3

Merchant Services 145

Merchant Services Mobile Social Media Payment Services 145

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. They are essential channels for building a relationship with consumers, but they’re also important avenues for retail merchandising. In the age of social media, shoppers are constantly connected online.

Social Media 52

Social Media eCommerce Merchant Services Payment Services 52

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 273

Retail Social Media Multi-channel Channel 273

BigCommerce

OCTOBER 26, 2017

In a world dominated by hashtags, retweets, and virality, it is virtually impossible for merchants to control how and when their products connect with consumers. More than ever, internet use, dominated by social media, is enabling how consumers research, discover, and share products. The numbers are hard to ignore: 3.77

Social Media 413

Social Media eCommerce Mobile Consumer 413

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 214

Webinar Consumer Marketing Consumer Goods 214

Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. A blog is the foundation of a few other tactics I’ll discuss later in this list, so get started today. billion which is a 25.5 percent increase from last year.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Retail TouchPoints

JANUARY 14, 2022

As consumers grew concerned around the emerging Omicron variant and wanted to order past shipping cutoff dates, retailers who were able to sell an item online and fulfill the order via curbside or in-store pickup captured a larger percentage of these late-season sales.”.

Omnichannel 288

Omnichannel Fulfillment Shipping Costs Social Media 288

Retail TouchPoints

DECEMBER 20, 2023

The retailer has built, tested and optimized mobile-based technology to help associates feel equipped, informed and connected to serve customers across all channels. Why it Matters: In today’s highly competitive marketplace, many consumer brands and digitally native DTC brands are fighting to stand out and chart a path to sustainable growth.

Retail 235

Retail Supplies Merchant Services Social Media 235

Kissmetrics

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Google Plus was Google’s fourth attempt at building a social media network. 5 Social Media Platforms That Replace Google Plus for Local Businesses.

Social Media 254

Social Media eCommerce SEO Information 254

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

GetElastic

APRIL 11, 2023

With headless commerce, the front-end and back-end of an eCommerce platform are separated, allowing businesses to customize the presentation layer and integrate with other technologies more easily. This results in a personalized shopping experience, boosting conversion rates and increasing personalization for the consumer.

Payment Services 147

Payment Services Payments Social Media Mobile 147

RTP blog

APRIL 10, 2019

Last week, Retail TouchPoints broadcast its 2019 Connected Consumer Webcast Series , with retailers and solution providers alike sharing success stories and tips for providing a smooth experience across all channels. The RTP editors take the time to answer the question: What does being a Connected Consumer mean? As many as 57%.

Consumer 150

Consumer Outdoor eCommerce Social Media 150

Optimizely

FEBRUARY 21, 2017

Customers who shop on mobile do so with a different mindset than they do on any other channel. Research has shown that shoppers increasingly use mobile for early-stage browsing and discovery, then will switch to a different device to actually complete the purchase. by not immediately trying to push a purchase).

Mobile 150

Mobile Retail Social Media Presentation 150