Retail TouchPoints

MAY 12, 2023

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. However, this isn’t a case of purely replacing one medium for another.

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Games Social Media Multi-channel Consumer 268

RTP blog

JULY 7, 2019

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons.

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Social Media eCommerce Point of Sale Operations 150

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. How to cost effectively leverage video game influencers in order to get access to existing player audiences. These days, video doesn’t have to be that polished,” Todd explains.

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Games Marketing Events Merchant Services 193

Retail TouchPoints

DECEMBER 18, 2023

Just about everybody on the internet loves animal videos, particularly those that are funny, touching or maybe both. Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. RTP: Which videos have most intrigued you personally?

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Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Live selling transforms live video streams into shoppable content where shoppers can purchase simply by engaging with the video.

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Consumer Social Media Retail Live Chat 253

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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Social Media B2B Food and Beverages Download 78

Retail TouchPoints

AUGUST 8, 2023

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. Ditch the Redirects The consumer path to purchase has undoubtably changed. Lean into Consumer Convenience Today’s consumer isn’t sitting down at a computer and making a concerted effort to shop online.

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Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

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Retail TouchPoints

APRIL 28, 2023

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

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Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

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Social Media Consumer Fashion Shopify 256

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Social Media Multi-channel Consumer Comparison Shopping 292

Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

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Retail Customer Loyalty Social Media POS 312

ROI Revolution

MAY 23, 2022

In the digital age, video advertising is a key part of any successful ecommerce strategy. With connected TV advertising, YouTube advertising, and more surging since the onset of the pandemic, the opportunity for brands to generate revenue from a video advertising strategy is more ripe than it ever has been. billion on video ads.

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Social Media eCommerce White Paper Mobile 78

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

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Payment Services Payments Subscription Beauty and Health 210

Kissmetrics

FEBRUARY 24, 2018

Video marketing may be the solution to let your content shine. By 2021, video traffic will account for 82% of all consumer Internet traffic. The increasing importance of video marketing is clear. But, is it the right time to add video marketing to your content marketing strategy? Instead, insert a video.

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Marketing Social Media Multi-channel Channel 246

RetailDive

NOVEMBER 9, 2020

As consumers stay connected via mobile during the pandemic, the company's AR filters let them sport digital looks on Instagram, Snapchat, Snap Camera and Google Duo.

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Social Media Mobile Consumer 103

Retail TouchPoints

OCTOBER 19, 2023

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Now with Consult-a-Friend, they can get feedback on items they are considering directly in the app.

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Social Media Electronics Recommendation Apparel 243

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use.

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ecomdash

NOVEMBER 19, 2018

For ecommerce marketers, there are a number of social media apps available that can make your job easier. If you’re a social marketer, read on for a list of helpful social media apps that will help boost your social selling. With Hootsuite Enhance, you can easily edit social media photos.

Social Media 81

Social Media eCommerce eCommerce Marketing Download 81

365 Retail

MAY 30, 2023

As digital natives, Gen Z – those aged 10 to 25 – have been surrounded by technology, social media, mobile devices, and the internet their entire lives. So, as this tech-savvy generation continues to consume the most content, what do they really look for in a mobile app?

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Retail TouchPoints

AUGUST 16, 2023

viewers) form of video commerce is rapidly approaching maturation in the West — shoppable TV. More of those people, for the first time, are getting access to digital media, and the first thing they’re consuming is small-screen, livestreamed content on social media. Also, the U.S.

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Games Social Media Merchant Services Shopify 228

Kissmetrics

DECEMBER 1, 2020

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.

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Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. Social Insider reports that 18.87

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. They are essential channels for building a relationship with consumers, but they’re also important avenues for retail merchandising. In the age of social media, shoppers are constantly connected online.

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Social Media eCommerce Merchant Services Payment Services 52

Retail TouchPoints

MARCH 13, 2024

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. Consumers, especially younger ones, have moved on to places like Netflix , YouTube and TikTok.

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Home Shopping Consumer Toys Social Media 261

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. .

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Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

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eCommerce Omnichannel Comparison Shopping Recommendation 252

Groove

NOVEMBER 22, 2019

By 2021, mobile eCommerce will account for 54% of total online sales. Snapchat is the largest social media platform that U.S. Take advantage of Snapchat’s visual features - whether it be photos or videos - and display your best products to appeal to your targeted customers. Buying habits of users. Why Snapchat eCommerce?

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eCommerce Social Media Mobile eCommerce Mobile 341

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Redefining Social Shopping.

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Retail TouchPoints

MARCH 9, 2023

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

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Retail TouchPoints

MARCH 8, 2022

Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume of information available — especially online. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy.

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Social Media Leisure Consumer Toys 293

Retail TouchPoints

DECEMBER 8, 2023

CTV’s flexibility, accessibility and pricing make it a better deal for consumers, and its advanced advertising capabilities make it better for brands. The summary of measurement solutions we offer looks a lot like a social platform or digital mobile offering,” said Monahan. “We’ve

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Retail TouchPoints

JULY 23, 2021

Another residual challenge that arose due to circumstances, was a new consumer mindset. While consumers have the option to refresh their wardrobes online, conditions like increased unemployment and lower incomes shifted consumers from impulse buying to planned purchases. According to Digital Commerce 360 , “consumers spent $861.12

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Fashion eCommerce eCommerce Platforms Social Media 263

Retail TouchPoints

NOVEMBER 7, 2022

In today’s social media-driven economy, the word content has never held more weight and currency. Consumers can’t get enough — the average digital content consumption is now six hours and 59 minutes per day, and that number is only going to continue to grow. Social media platforms are built off of this philosophy entirely.

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Supplies Social Media Channel Technology 270

RetailMinded

AUGUST 18, 2022

Marketing trends evolve to accommodate consumer needs and behavior. The new kid on the block is video marketing trends, and business owners are scrambling to adapt. Over the years, video content has significantly evolved. On the other side, consumers are concerned about how these innovations impact their leisure time. .

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Marketing Social Media Leisure Mobile 52

Kissmetrics

JANUARY 21, 2021

The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Even Silicon Valley has jumped in on the hype, valuing the social media app at $100 million and receiving a reported $12 million investment from venture capital firm Andreessen Horowitz.

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Retail TouchPoints

OCTOBER 14, 2022

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. Touting its dominance in the ad space, TikTok shared the results of a series of internal studies showing that the platform drives connections between brands and consumers.

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