Groove

FEBRUARY 17, 2021

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales.

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Kissmetrics

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

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Kissmetrics

FEBRUARY 11, 2021

If you are like most consumers, ethics matters a lot. Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. What Are Marketing Ethics and Why Are They Important on Social Media? Statista reports 61 percent of American consumers value diversity in ads.

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Social Media Marketing Beauty and Health Consumer 275

Groove

SEPTEMBER 15, 2020

Would you rather watch a 20-second video clip or read a one page summary? In today's world of information overload, video has become a main source for absorbing information. Product Videos: 5 Advantages. This easily digestible content keeps your consumers interested and engaged ? Emphasize product features and details.

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Kissmetrics

JANUARY 12, 2021

The Boomerang app , on the other hand, creates fun mini-videos you can share online. You can use it to create a video loop that plays forward and in reverse, again and again. In this way, the video continuously returns to the start (just like a traditional boomerang returns to the thrower). How long is the video loop?

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Kissmetrics

JULY 9, 2019

How much are 100 social media followers really worth? Each company has been participating in all these social networks for at least 3 years and they have at least 100 social media followers on each platform. And for the purpose of this blog post, we will focus only on organic social media traffic.

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Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. TikTok also is closing the gap on the influencer side as well, with 64% of creators offering paid content services on the video app.

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Kissmetrics

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. More sales?

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Kissmetrics

NOVEMBER 20, 2020

High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product , compared to static images. There are many ways to edit your videos for free.

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Retail TouchPoints

MAY 12, 2023

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. However, this isn’t a case of purely replacing one medium for another.

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Retail TouchPoints

FEBRUARY 15, 2024

The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. Now, Stanley is the star of a much bigger retail industry discussion around what actually inspires this level of consumer response.

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RTP blog

JULY 7, 2019

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons.

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Groove

MAY 31, 2022

Why Video Marketing? Video is something we consume everyday, multiple times a day. According to Hubspot, 97% of marketers claim that video marketing helps users understand their brand better and 50% of users look for videos about your product or service to learn more about it. Video Marketing Strategies.

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Kissmetrics

JULY 5, 2021

Video content creation can be a massive headache. That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. What Is Automated Video Creation? Some viewers love to sit and consume two hours of content at once. Here’s how.

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Retail TouchPoints

APRIL 16, 2024

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. “With the new Amazon Live FAST Channel on Prime Video and Freevee, we’re making shoppable entertainment more accessible, interactive and engaging than ever before.”

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Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. How to cost effectively leverage video game influencers in order to get access to existing player audiences. These days, video doesn’t have to be that polished,” Todd explains.

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Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels.

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Kissmetrics

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Instead of looking inside of your organization for inspiration, look to past and current consumers to help you share the greatness of your product. Or is there?

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Retail TouchPoints

DECEMBER 18, 2023

Just about everybody on the internet loves animal videos, particularly those that are funny, touching or maybe both. We’re doing different media now; in fact we’re developing into more of a full-blown media company. RTP: Which videos have most intrigued you personally? Our goal is to give animals a stage online.

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Retail TouchPoints

FEBRUARY 25, 2022

Gift cards remain a popular purchase among consumers, but they also provide openings for scammers and criminals. In conjunction with the upcoming National Consumer Protection Week, the Retail Gift Card Association (RGCA) is promoting a public service announcement to inform consumers about steps toward secure use. Postal Service.

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ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

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Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Live selling transforms live video streams into shoppable content where shoppers can purchase simply by engaging with the video.

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Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

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Social Media Consumer Fashion Shopify 270

lateshipment

JANUARY 23, 2023

Different media is brought into effective action such as audio excerpts or photos on social media. However, one medium that has been at the forefront as a marketing tool in the current year seems to be video advertising. Apart from that, videos are an excellent form of storytelling.

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Kissmetrics

JUNE 1, 2021

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. 20 Great YouTube Video Ideas. Explainer Videos.

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Retail TouchPoints

FEBRUARY 21, 2023

This growth will be driven not just by an increase in new social commerce buyers but also by an increase in the average spend per user, with Insider Intelligence predicting that more than 114 million consumers will spend an average of nearly $1,000 a year on social purchases by 2025.

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Retail TouchPoints

JANUARY 30, 2024

TikTok is testing a new feature that could make all video posts on the social media platform shoppable. The feature, which was first reported by Bloomberg and confirmed by a TikTok spokesperson, uses technology that automatically identifies objects in video content and then links to similar products available in TikTok Shop.

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Social Media Information Technology Consumer 250

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. The first step is to use the right hashtags according to location and trending videos by category, which you can find on the “Discover Tab.”

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Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

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Retail TouchPoints

NOVEMBER 15, 2022

And consumers, accustomed to going from discovery to purchase with just a few clicks on social media and retail sites, are primed to do the same with streaming ads. Arecent study found that 76% of consumers would use a QR code in a TV ad if it was relevant to them. Create relevant and engaging ads.

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Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Personalization is now a hygiene and customers have come to expect it regardless.

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Retail TouchPoints

AUGUST 8, 2023

Right now, retailers are selfishly positioning their customer journey to benefit their marketing efforts, not the end consumer. Ditch the Redirects The consumer path to purchase has undoubtably changed. Lean into Consumer Convenience Today’s consumer isn’t sitting down at a computer and making a concerted effort to shop online.

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ROI Revolution

APRIL 23, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. YouTube Leading Social Media Growth. Learn more: Social media use in 2021 (Pew Research Center). Claim your copy! 81% of U.S.

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Social Media B2C Events B2B 78

365 Retail

MAY 9, 2023

With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. In fact, social media has become a much more cross-functional and collaborative channel in the last few years. Best times to post on social media overall: o Mondays from 10 a.m.

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