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Translating Consumers’ Animal Content Obsession into Charitable and Commerce Opportunities

Retail TouchPoints

Now the site, which gets its revenue from ad sales, is preparing to become a retailer, potentially selling animal-themed apparel or souvenirs. Co-founder Christopher Weber shared how the fast growth of the site’s community has smoothed its path toward becoming an online retailer. In terms of content, we’re constantly testing.

Consumer 203
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Pixel Perfection is Retail’s Missing Ecommerce Link

Retail TouchPoints

There are unlimited marketplaces and DTC sites, promotional newsletters keep hitting our inboxes, and Instagram is looking more like a shopping center than a social media platform. The same is true for branding consistency: 74% of consumers are more likely to be loyal to a company with consistent, high-quality branding in creative content.

eCommerce 217
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The Retail Merchandising Checklist — Trade Marketing Tactics for Brands

ChannelAdvisor

They oversee all aspects of how their products are presented online. By comparison, brands with a network of retailers get frustratingly low levels of control. Anyone who purchases a product from your brand on a retail channel will have an experience that the retailer is largely shaping. Controlling recommended products.

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The Retail Merchandising Checklist — Trade Marketing Tactics for Brands

ChannelAdvisor

They oversee all aspects of how their products are presented online. By comparison, brands with a network of retailers get frustratingly low levels of control. Anyone who purchases a product from your brand on a retail channel will have an experience that the retailer is largely shaping. Controlling recommended products.

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Nine Actionable Tactics to Achieve Meaningful Connections with Your Retailers

ChannelAdvisor

Seventy-three percent of consumers use multiple channels during their shopping journey. To maximize visibility, it makes sense for your brand to be represented on many of them, including online retail channels. Building and nurturing meaningful and productive relationships with your retailers has many upsides.

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Digital Commerce and the Threat of Card-not-present Fraud

BigCommerce

Digital commerce continues to be top of mind for online retailers. Consumers shop more and more across a variety of devices and channels. Retailers continually optimize their sales channels to deliver more seamless consumer experiences. The method in which consumers shop is continually evolving.

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Nine Actionable Tactics to Achieve Meaningful Connections with Your Retailers

ChannelAdvisor

Seventy-three percent of consumers use multiple channels during their shopping journey. To maximize visibility, it makes sense for your brand to be represented on many of them, including online retail channels. Building and nurturing meaningful and productive relationships with your retailers has many upsides.