Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine.

Payment Services 289

Payment Services Social Media Recommendation Consumer 289

Retail TouchPoints

MARCH 3, 2023

Consumers now look for personalization throughout their interactions with a retailer at multiple touch points. Combining data-informed experiences with customer support can open avenues for retailers to offer unmatched personalization to their consumers. Recommendations and suggestions that are tailored to their interests.

Consumer 258

Consumer Customer Loyalty Customer Experience Recommendation 258

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

Social Media 243

Social Media Payments Payment Services Consumer 243

Retail TouchPoints

OCTOBER 19, 2023

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features.

Social Media 270

Social Media Electronics Recommendation Apparel 270

lateshipment

JANUARY 23, 2023

Different media is brought into effective action such as audio excerpts or photos on social media. However, one medium that has been at the forefront as a marketing tool in the current year seems to be video advertising. Apart from that, videos are an excellent form of storytelling.

eCommerce 130

eCommerce Social Media Events Other 130

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 298

Social Media Multi-channel Consumer Comparison Shopping 298

Kissmetrics

JUNE 1, 2021

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. 20 Great YouTube Video Ideas. Explainer Videos.

Webinar 317

Webinar Travel Games Article 317

Retail TouchPoints

APRIL 4, 2023

government to the general public, more people are closely scrutinizing the actions of social media giants. Pinterest’s still relatively new CEO, Bill Ready, is doubling down on the platform being a positive environment in the increasingly toxic social media universe. “I From the U.S. That is, until now.

Social Media 297

Social Media Recommendation Consumer Marketing 297

Retail TouchPoints

MAY 26, 2021

Now, video tech has advanced far enough to offer the relevancy and connection that customers have come to expect. . What could have been seen as ‘intrusive’ just a few years ago is not just the norm today — consumers expect personalization. Let’s Talk Facts: Personalized Videos Benefit your Marketing Strategies.

B2B 178

B2B Events Recommendation Marketing 178

lateshipment

APRIL 17, 2020

Video email marketing is an efficient way to engage your users on a personal, individual level, and yet so many retail businesses don’t make the most of this email marketing strategy. The trick with video email marketing is not relying on traditional marketing approaches. So what is it that businesses are getting wrong? Be Concise.

Marketing 245

Marketing Shipping Costs Retail Social Media 245

ROI Revolution

APRIL 23, 2021

Facebook recommends advertisers prioritize the CRM integration with CAPI first. With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. YouTube Leading Social Media Growth. Claim your copy!

Social Media 78

Social Media B2C Events B2B 78

Retail TouchPoints

MAY 1, 2024

The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences.

Technology 307

Technology Arts Payments Customer Loyalty 307

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. .

Merchant Services 286

Merchant Services eCommerce Shipping Costs Multi-channel 286

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

Payment Services 210

Payment Services Payments Subscription Beauty and Health 210

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Retail TouchPoints

APRIL 18, 2023

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. As shopping journeys become increasingly complex, it’s harder for brands to put themselves in front of their consumers at exactly the right moment. Shopping is everywhere.

Merchant Services 277

Merchant Services Payment Services Social Media Retail 277

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 283

eCommerce Omnichannel Comparison Shopping Recommendation 283

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Redefining Social Shopping.

Social Media 306

Social Media Retail Events Channel 306

Retail TouchPoints

JULY 6, 2022

These creators, whether nano-, micro- or macro-influencers, have cultivated communities who eagerly consume their content and hang onto every product recommendation they make. Embed social “moments” into the owned ecommerce experience . What has historically made social content so effective?

Social Media 297

Social Media Jewelry Accessories Download 297

Retail TouchPoints

AUGUST 15, 2023

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. And consumers agree, with 90% saying that the post-purchase experience is just as important as the quality of the products they’re getting.

Live Chat 218

Live Chat Merchant Services Recommendation Customer Experience 218

Groove

JUNE 9, 2021

Incentives include anything that your target audience finds valuable, such as a special first-time discount, an entrance into a giveaway, a free downloadable piece of content like a video course or case study, a checklist and so much more. 90% of all marketers have said that social media has increased exposure. Use Automation.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

Social Media 292

Social Media X-cart Consumer Events 292

Kissmetrics

JANUARY 21, 2021

The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Even Silicon Valley has jumped in on the hype, valuing the social media app at $100 million and receiving a reported $12 million investment from venture capital firm Andreessen Horowitz.

Social Media 311

Social Media Recommendation Other Download 311

Retail TouchPoints

MAY 8, 2023

Invest in video – Andrew Frank, a VP and Analyst at noted technological research and consulting firm Gartner, recommends video ads as a controllable and less volatile ad format for driving traffic and awareness. In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

Marketing 312

Marketing Technology Social Media Recommendation 312

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Kissmetrics

DECEMBER 26, 2020

You can go one step beyond that and create unique videos for the event, like Inbound has. Whether it’s a collage of previous attendees at old events or a video of past speakers, what matters is that your content is making people aware of your event. Add images and videos. Promote Events on Facebook. Update event details.

Events 363

Events Social Media Information Recommendation 363

Retail TouchPoints

OCTOBER 14, 2022

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. Touting its dominance in the ad space, TikTok shared the results of a series of internal studies showing that the platform drives connections between brands and consumers.

Social Media 289

Social Media Games Fulfillment Events 289

Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Here are some platforms we recommend exploring and implementing as part of your eCommerce advertising strategy this year!

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Storm Brain — Best for advertising and social media marketing. Social media seemingly changes by the second. Pop Video — Best for video and visual content marketing.

Marketing 361

Marketing Social Media SEO Workshop 361

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 263

Marketing Food and Beverages Retail Consumer 263

Retail TouchPoints

FEBRUARY 15, 2022

For one company to elicit so much panic from competitors and passion from consumers at the same time is a noteworthy feat. Before we get into the nuts and bolts of how to effectively engage with consumers on the platform, let’s take a look at the form commerce is taking on TikTok, which can be summed up in one hashtag: #TikTokMadeMeBuyIt.

Social Media 265

Social Media Shopping Carts Other Consumer 265

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. Choose Your Own Model AR try-on tool for apparel.

Retail 270

Retail Social Media Apparel Omnichannel 270

retailnext

FEBRUARY 7, 2020

Dear retailers, having a profile and posting once in a while isn’t enough to get more customers from social media. Since social media is a popular place for product research, your content should be as engaging and persuasive as possible. Posts are the biggest and the most time-consuming thing. First stop, posts.

Social Media 52

Social Media Customer Retail Games 52

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. It’s being used to generate marketing content including social media posts, videos and images. In fact, seven out of 10 marketers in the U.S.

Toys 245

Toys B2C Social Media Accessories 245

Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Not any more. There are more than 3.5 The result?

Social Media 363

Social Media Blog Marketing Other 363

lateshipment

SEPTEMBER 12, 2023

Consumers have evolved so much but this tradition seems timeless. BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. million views and this is one of the first gamification filters that was introduced on a social media platform and users had to use the in-video stickers as shoppable content.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

JULY 10, 2023

New state-of-the-art generative AI models for text, images, high-fidelity videos and 3D assets can be trained and fine-tuned with retailers’ proprietary data, representing their specific brand and tone and with appropriate guardrails to do domain-specific tasks. Automated catalog and product descriptions. Automatic price optimization.

Merchant Services 278

Merchant Services Shipping Costs Retail Social Media 278