Inflow Insights

NOVEMBER 20, 2018

It’s what customers find when they click through the badge to the company’s business profile on the BBB’s site. Customer reviews. Our previous tests occurred before the BBB added customer reviews to business profile pages. In 2014, the BBB began rolling out star-based customer reviews on business profile pages.

eCommerce 136

eCommerce Conversion Optimization Recommendation Consumer 136

Inflow Insights

AUGUST 25, 2021

Create a customer service plan. Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Design visually compelling creative.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Omnisend

DECEMBER 14, 2023

Irrespective of the size or stage of your business, the best ecommerce tools can help with the following: Optimize store performance Enhance customer experience Streamline operations Boost sales Success requires a strategic combination of tools tailored to your needs. It helps automate responses and track tickets.

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78

Omnisend

OCTOBER 12, 2023

Customization: Your ideal shopping cart plugin for WordPress should offer flexibility. They also protect your customers’ sensitive information. Also, check if it provides reliable customer support. Key features: Open-source nature allows for unparalleled customization to meet diverse store requirements.

Shopping Carts 78

Shopping Carts Payment Services Shipping Costs WooCommerce 78

Inflow Insights

APRIL 2, 2018

We’ve tested security and customer service seals countless times in our ten years analyzing eCommerce websites. BBB, Norton, and McAfee seals are the most likely to increase conversions. Norton and McAfee are trusted and well-recognized brands in the digital security market. 1: Electronics eCommerce Site.

Outdoor 128

Outdoor Electronics Conversion Optimization eCommerce 128

Inflow Insights

SEPTEMBER 5, 2019

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. Since manning live chat costs money, unless you have customer service agents already available, the ROI of adding one just for live chat is not a given.

Conversion Optimization 87

Conversion Optimization eCommerce Live Chat Merchant Services 87

Ecommerce Platforms

MAY 29, 2023

The best Shopify landing page builder offers business leaders in the ecommerce market all the tools they need to create compelling, conversion-optimized pages. According to some studies, dedicated ecommerce landing pages can convert around 60% better than any other website page.

Shopify 211

Shopify SEO Conversion Optimization Social Media 211

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. This gives us a narrower focus for optimizing our lead generation. A few years ago, I thought that too.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

MARCH 26, 2020

Note: You can use Google’s Enhanced eCommerce tracking to collect transaction and revenue data from your eCommerce store. One of the first things we tried was to set up a customized analytics report outside of Google Analytics to pair transaction ID’s with margin and profit. Our eCommerce marketing experts can help!

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Blue Acorn

APRIL 28, 2017

As a consumer-focused brand, your customers are your best advocates. Whether you sell t-shirts, beds, or even camping gear, the experience you produce can turn a customer into an extension of your marketing team. There are three primary types of UGC that typically used by ecommerce marketing teams: Feedback.

Webinar 76

Webinar Fashion Social Media B2B 76

Inflow Insights

SEPTEMBER 16, 2019

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. The thing is: You can proactively optimize chat to sell.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Blue Acorn

APRIL 28, 2017

As a consumer-focused brand, your customers are your best advocates. Whether you sell t-shirts, beds, or even camping gear, the experience you produce can turn a customer into an extension of your marketing team. There are three primary types of UGC that typically used by ecommerce marketing teams: Feedback.

Webinar 60

Webinar Fashion Social Media B2B 60

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Do further conversion optimization work to cater to that group of people. Conversion rate.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

DECEMBER 26, 2018

Note: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. Let us create a custom strategy for your business. There are many eCommerce agencies with set packages: silver, gold, platinum, etc. Get started now. What the Cookie Cutter Approach Looks Like.

eCommerce 117

eCommerce Article PPC Improvements 117

Inflow Insights

MAY 3, 2019

While there is nothing wrong with this text ad per se, it does lack most of the purchasing triggers like high-quality product images, product descriptions, and customer reviews. Whereas with Google Shopping ads, it looks and feels like you are on an eCommerce listing page already. You could end up turning off potential customers.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

ROI Revolution

JULY 5, 2019

Well-defined customer personas help us dial in our voice and value proposition with laser focus. While all of these metrics are important for providing a consistent brand experience for prospects and customers, they can be rendered ineffective by simple design mistakes. Question 1: “What Am I Supposed to Do on This Page?”.

Customer 113

Customer Conversion Optimization Information Presentation 113

BigCommerce

APRIL 12, 2017

Conversion rate optimization is the process of improving the shopping experience to drive a specific KPI — usually, sales. Conversion rate optimization (CRO) can be conducted on landing pages, category pages, or any other customer touchpoint. What is a good ecommerce conversion rate? Use Coupon Codes.

eCommerce 419

eCommerce BigCommerce Shipping Costs Payment Services 419

Demac Media

JANUARY 25, 2018

Your customers have added items to the cart, but some aren’t making it to checkout. Level-up your abandon cart email strategy with the following tips from our in-house Email Marketing Manager, Chris Jackson, and the email experts at Klaviyo. Our first abandon cart email to the customer is “The Reminder” and it’s the simplest.

Shipping Costs 50

Shipping Costs Shipping Webinar Magento 50

BigCommerce

JUNE 22, 2017

That’s why ecommerce analytics are so incredibly important for online brands. It’s also why BigCommerce, in 2015, acquired Jirafe Analytics –– the ecommerce analytics industry leader with customers including: Nasty Gal. Why We Updated Our Ecommerce Analytics + Insights Suite. Customer Insights. Marketing Insights.

eCommerce Analytics 402

eCommerce Analytics BigCommerce eCommerce Shipping Costs 402

Demac Media

JANUARY 18, 2018

Consumers are demanding exceptional experiences, throughout the customer journey at all times of the year. You’ll want to focus on increasing the value of current customers, and keeping all your new customers. revenue per customer up 25-100%! Communicating in a way that your customers understand? Personalization!

Customer Loyalty 31

Customer Loyalty Retail Customer Marketing 31

Ecommerce Platforms

DECEMBER 30, 2019

Customer Support. The team behind ShopBase started way back in 2008 where they launched Beeketing , a software that helps e-commerce merchants grow their sales and revenue, pretty fast. Conversion optimization tools. It’s open to all sorts of customizations you need your store’s checkout page to have.

eCommerce 190

eCommerce Drop Ship Shipping Costs Merchant Services 190

Demac Media

JUNE 29, 2017

Win customers over with a warm welcome. Here are 4 of our tips for retailers that will help you maximize the value of welcome emails and build a better relationship with your customers! Timing is everything. You should be sending a welcome email right away once a new subscriber gives you explicit consent to contact them.

Download 47

Download Marketing Customer Management 47

Inflow Insights

JANUARY 23, 2018

When we ask eCommerce site owners what data they most want and need, they almost always say the same thing: What are successful eCommerce sites are doing today to convert traffic into paying customers online? To answer this question, every year we analyze 20 best-in-class eCommerce sites to figure out what they’re doing.

eCommerce 162

eCommerce Conversion Optimization Mobile Shipping Costs 162

BigCommerce

DECEMBER 20, 2017

Community Building, Customer Engagement & CRM. Mobile Optimization. CRO & Data-Driven Optimizations. Email Marketing, Automation & AOV. Influencer Marketing. Customer Lifetime Value & Referral Programs. Localization, Personalization and Customer Experience. What is customer experience?

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Retail TouchPoints

APRIL 13, 2021

Google (and your customers) want sites to load as fast as possible, but the aforementioned characteristics of online stores can make this hard to achieve. Optimize your on-page images and videos. Your customers want great visual content to learn about your products, but massive images and videos will slow down your page load speed.

SEO 226

SEO Improvements Mobile Recommendation 226

Inflow Insights

DECEMBER 3, 2019

Customer segmentation: Segmentation allows you to target subsets of groups based on the specific attributes of those shoppers (such as customer intent and purchase history). changing the navigation to match a customer profile). Is one tool better-suited for your eCommerce store’s needs than the other?

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

BigCommerce

SEPTEMBER 26, 2017

If only ecommerce customers arrived on your website in so linear a fashion. Solve uncertainties in advance by answering any questions your customers may have. ‘Do Your customers need to know everything about the purchase as soon as they can in their buying journey! “Do you have a specific landing page for that?”.

Shipping Costs 419

Shipping Costs Payment Services Gifts Social Media 419

eCommerce CEO

AUGUST 23, 2018

While the overall numbers for eLearning (corporate, universities) are massive, this report shows dismal growth in the self-paced eLearning market. These figures include retail packaged content, custom content development services, and authoring tools/platforms. It’s also easy to test and manage customer service. Click To Tweet.

Download 105

Download Shipping Costs eCommerce Books 105

ROI Revolution

JUNE 3, 2020

These techniques can be used in tandem to increase your brand’s reach and conversions. In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. Ecommerce Brands Helping During COVID-19.

PPC 88

PPC SEO Automotive Mobile 88

Inflow Insights

APRIL 16, 2019

Participating in both platforms often leads to enhanced product visibility across the customer buyer’s entire journey, from research through to purchase. But many eCommerce teams don’t have a specific approach when it comes to mobile users, aside from reducing mobile bids — which can be a wasteful approach.

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. A “prime” example here is Amazon.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

ROI Revolution

DECEMBER 20, 2017

This is where user-generated content can be essential to a successful marketing strategy. Getting your customers to create content for you can be an amazing way to generate new sales and improve brand awareness and loyalty. Think of creative ways to get your customers involved. The Customer Journey is Omni-Channel.

eCommerce 60

eCommerce Mobile PPC SEO 60

eCommerce CEO

NOVEMBER 23, 2018

The best Shopify marketing strategies are multi-channel. Facebook display ads have become one of the major customer acquisition strategies in recent years. This means when you’re trying to grow your store by acquiring more of the right types of customers – rather than simply getting people used to your brand.

Shopify 62

Shopify Multi-channel Shopping Carts Banking 62

eCommerce CEO

AUGUST 19, 2017

Business tools – to manage the day-to-day operations, logistics and finances of your ecommerce store. Marketing tools – to let the world know you exist, drive traffic, convert leads into customers, and build your brand. And don’t forget the importance of an ecommerce blog for your store. TradeGecko.

Shipping Costs 88

Shipping Costs eCommerce Payment Services Merchant Services 88

eCommerce CEO

JANUARY 29, 2019

Setting up an e-commerce site on WordPress is an attractive option for entrepreneurs. Once you have your ecommerce store idea, you can go live in a few clicks without spending much money, if any. You have full control over your site and can customize it as you see fit. Best Practices for eCommerce Shipping by Lauren Jow.

eCommerce 53

eCommerce Shipping Costs WooCommerce Social Media 53

Inflow Insights

NOVEMBER 14, 2019

We highly recommend consistent content creation to: Create additional assets that can engage potential customers in organic and paid audiences. the questions they are searching in Google), you position your store as an authority on the topic and build lasting trust with your customers. Conclusion.

eCommerce 106

eCommerce SEO PPC Recommendation 106

Inflow Insights

JUNE 26, 2018

A conversion rate based on site visits (“sessions” in Google Analytics) does not take into account longer sale cycles. Because of this, your website might actually have a higher conversion rate than you think. This is especially true if a high percentage of your customers visit more than once before making a purchase.

eCommerce 93

eCommerce Social Media Channel Travel 93