Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Omnichannel 248

Omnichannel Marketing Social Media Channel 248

Optimizely

DECEMBER 20, 2018

How do you carve out your slice of the market in a super competitive industry? But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. Need Supply: Market-leading editorial.

Online Retail 259

Online Retail Marketing Retail Fashion 259

Groove

APRIL 18, 2024

ERP systems integrate supply chain, sales, finance, procurement, manufacturing and other processes into one place. This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store. It also allows for personalized marketing and better customer service.

Shopify 393

Shopify Payment Services Shipping Costs Order Fulfillment 393

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. AI algorithms analyze customer data to understand preferences, behavior, and purchase history.

Marketing 95

Marketing Retail Customer Loyalty Games 95

Retail TouchPoints

AUGUST 17, 2023

Whether it’s the food and beverage sector, apparel and footwear or automobiles, direct-to-consumer businesses are grappling with the consequences of shifting consumer behaviors against the backdrop of an unpredictable global supply chain. These businesses find themselves at a demanding intersection.

Consumer 205

Consumer Payment Services Food and Beverages Supplies 205

Retail TouchPoints

MARCH 5, 2024

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. billion in digital spending in 2022 alone.

Retail 244

Retail Customer Data Channel Arts 244

Retail TouchPoints

FEBRUARY 28, 2024

Model reusability: Predefined and prebuilt data models can be reused for different analytical and data activation use cases. Better insights: By providing consistent measurement and reporting over time, predefined and prebuilt data models can help uncover new insights that might not be apparent with ad-hoc models.

Toys 200

Toys Supplies Improvements Marketing 200

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 210

B2B eCommerce BigCommerce Omnichannel 210

Retail TouchPoints

JANUARY 30, 2024

The role of such a committee — consisting of individuals from different departments and backgrounds — extends from supply chain management to customer interaction. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 307

Retail Customer Experience Technology Customer Data 307

ROI Revolution

JUNE 6, 2022

To give you a picture of the current D2C ecommerce landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and company revenue. In this article, dive into the data behind direct to consumer marketing and how your brand can leverage D2C for profitable growth.

eCommerce 78

eCommerce Consumer Marketing Shipping Costs 78

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory.

Small Business Retail 231

Small Business Retail Retail eCommerce Social Media 231

Retail TouchPoints

NOVEMBER 18, 2021

Furthermore, a global supply chain crisis and labor shortages are likely to limit the ability to keep stores stocked throughout the fall holiday shopping season and spur increased consumer demand. Recent data shows that people plan to buy more gifts and spend more money than they did in 2020. Expect the Unexpected.

Shipping Costs 223

Shipping Costs Retail Omnichannel Supplies 223

Retail TouchPoints

JANUARY 2, 2024

But if you already have a digital product in market, you’re already collecting the first-party data that will tell you what your customers are searching for. This is nothing new to retailers, which have long used big data to push new inventory and create more efficient supply chains. Take E.l.f.

Improvements 216

Improvements Retail Mobile Customer Experience 216

Retail TouchPoints

OCTOBER 27, 2022

. “Receiving the medical support pets need throughout their lives is critical for both pets and their families,” said Jenny Wolski, SVP of Omnichannel Customer Experience at Petco in a statement. ” Pet healthcare has been a focal point of Petco’s growth strategy.

Supplies 211

Supplies Omnichannel Customer Data Customer Experience 211

365 Retail

FEBRUARY 23, 2022

Scott Logie is Customer Engagement Director at REaD Group and Chair of the Customer Engagement Committee of the DMA (Data & Marketing Association). . So what does 2022 hold for the subscriptions market? The subscription phenomenon. billion by 2025. The rise of hybrid retail. The end of cancel(lation) culture.

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Subscription Payment Services Marketing Multi-channel 102

Retail TouchPoints

OCTOBER 23, 2023

17 blog post. “As As the pace of innovation increases and more sophisticated AI models are integrated into our business, it’s important those we serve feel confident and comfortable with the ways we use technology.”

Technology 217

Technology Supplies Customer Data Blog 217

Retail TouchPoints

MARCH 9, 2022

Disruptions to the supply chain, shifts in customer behavior, and even unexpected weather events are impacting retail sales across ecommerce and brick-and-mortar — changing where, when, how and why customers purchase. The rest are at risk of losing customer loyalty, brand affinity and revenue.

Retail 285

Retail Customer Data Customer Experience Social Media 285

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. However, strong headwinds threaten continued growth as retail businesses face ongoing disruption from the pandemic, supply chain challenges, and climate change. Embrace SMS Marketing.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81

RetailMinded

DECEMBER 21, 2022

It’s no secret that inflation and supply will continue to impact retailers and consumers alike, but what else can retail decision makers anticipate and more so, how can they best prepare for a productive and profitable year ahead? Promotions, Sales & Compassion Will Lead Marketing Agendas.

Retail 52

Retail Merchant Services Marketing Supplies 52

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

Customer Loyalty 185

Customer Loyalty Customer Retail Shipping Costs 185

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 Customer support. Enter artificial intelligence (AI). billion in 2028.

Customer Loyalty 309

Customer Loyalty Operations Improvements Customer Experience 309

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. The intersection of these changes with economic uncertainties, such as inflation and an unpredictable job market, creates a swiftly evolving and complex landscape.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Retail TouchPoints

MAY 16, 2024

Lemonis also shared that the company has entered a “wide-scoping” relationship with Salesforce that centers on cleaning and better leveraging all the customer data Beyond now has from its combined brands. million , recovering nearly half of what it paid for the BB&B IP.

Apparel 192

Apparel Fashion Supplies Toys 192

GetElastic

FEBRUARY 12, 2019

Johnstone Supply , a Portland, OR-based HVACR resource and supplier for contractors of all sizes, prides itself on having the “largest selection of genuine OEM parts in the industry, with replacements for nearly every major brand”. Since moving to a headless commerce solution, Johnstone Supply has.

eCommerce Platforms 112

eCommerce Platforms Seminar eCommerce Marketing 112

Retail TouchPoints

JANUARY 12, 2023

Product categories include food and beverage, fashion, health and beauty, home and pets, office supplies, and cleaning and baby care. The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. Taking place January 15-16 from 10 a.m.

Consumer 253

Consumer Food and Beverages Beauty and Health Toys 253

Omnisend

MAY 15, 2020

However, online marketers still face all kinds of challenges from generating viable traffic to converting visitors into actual paying customers who have repeat value. In this article, we will take a look at some of the common challenges Ecommerce product marketers face in launching display ad campaigns. You’re not alone.

eCommerce Marketing 78

eCommerce Marketing eCommerce Marketing Demo 78

Retail Technology Review

DECEMBER 8, 0740

By Sam Counterman, Director of Marketing, Northern Europe & Global Digital Lead at Selligent. As the landscape continues to shift, and Amazon profits continue to rise (with a 37% increase reported in its recent third quarter results) it’s never been more important for retailers to assess their Amazon strategy.

Customer Data 70

Customer Data Retail Customer Marketing 70

Retail TouchPoints

AUGUST 10, 2022

Additionally, retailers can use predictive analytics to understand power trends over time, using data to make better decisions and proactively fix or replace equipment rather than retroactively responding after an event results in downtime.

Small Business Retail 252

Small Business Retail Retail Telecommunications Events 252

Retail TouchPoints

JULY 29, 2020

Store Associates Gain Access To Up-To-Date Data. The final prong was in Burton’s customer-facing solutions, comprising technologies for e-Commerce, marketing, social media, customer service and a retail POS. We put the customers at the center and really get to know them. People know us for snowboarding.

Omnichannel 249

Omnichannel eCommerce POS Operations 249

ESW

JULY 6, 2023

Other shoppers went online to purchase things that made lockdown life more tolerable: comfortable work-from-home wardrobes, houseplants, new décor and furniture for the home office and pet supplies. Not only can customers buy everything they needed online, they could do it at one place – Amazon. billion in sales in Q3 2020.”

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Retail TouchPoints

FEBRUARY 28, 2023

A basic supply-and-demand analysis of this situation would suggest that with a suddenly more price-sensitive consumer base, brand and store loyalty would diminish as shoppers seek out savings from any brand or retail outlet that will offer them. What is Marketing in the Moment? when that shopper prefers to receive content).

Retail 244

Retail Books Consumer Social Media 244

365 Retail

JANUARY 4, 2024

It’s not just about knowing who your customers are, but also understanding what they want, need, and expect from your brand. Tailoring your products, services, and marketing efforts to meet these expectations is key. 2 Invest in Supply Chain A robust and efficient supply chain is the backbone of any successful retail business.

Payment Services 52

Payment Services Retail Supplies Mobile Payments 52

Retail TouchPoints

FEBRUARY 2, 2022

I’m an avid runner so naturally I’ve made this analogy, and it’s a great one to describe to retailers who are mired in the minutiae of pricing — especially as the market fluctuates in year two of the pandemic while Amazon makes a different move to any SKU multiple times a day and the supply chain is riddled with hiccups in every link of the chain.

Retail 210

Retail Recommendation Outdoor Customer Data 210

Retail TouchPoints

JANUARY 11, 2023

The beauty of the retail industry today is the number of options for brands to connect with customers. Brands once had the challenge of getting customers to walk through their large store doors, supplying products they wanted to purchase and hoping they would return, but everything was limited to that in-store traffic.

Social Media 254

Social Media Multi-channel Customer Loyalty Shopify 254

RetailMinded

MARCH 16, 2024

With real-time analytics, retailers can swiftly adapt to market changes — an essential tactic in today’s fast-paced shopping environment. Think of it as having a crystal ball that actually works for predicting product trends and customer preferences.

Retail 98

Retail Point of Sale Operations Technology 98

GetElastic

MAY 21, 2019

However, a small AI-powered implementation of say a chatbot can empower customer service reps with conversational marketing tools to cross-sell or upsell. Disjointed legacy systems Swisscom was struggling to get new offerings to market fast and the overall customer experience was becoming fragmented.

B2B 157

B2B eCommerce Merchant Services Supplies 157

Retail TouchPoints

NOVEMBER 30, 2022

However, we know our customers may not be spending the majority of their week in a physical office space anymore , so we’re now focused on opening high-visibility, ground-level spaces in neighborhoods where our customer is both living and working. Twidwell: Absolutely.

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Customer Shipping Events Clothing 245