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Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

In this article, we'll cover everything you need to know about the powerful Klaviyo Google Ads integration, including the integration's key features, how to use them, and the substantial benefits that this integration offers. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

Cyberattacks and network outages can disrupt operations and erode customer loyalty. This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations.

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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. A missed connection with your customer.

B2C 210
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Enhance Your Retail Store Security With These Strategies

RetailMinded

In this article, we’ll explore some of the most effective ways to keep your store safe and secure. Implement Cybersecurity Measures Besides physical security measures, it’s also best for independent retailers to strengthen their cybersecurity measures to protect their digital assets and customer data.

Retail 98
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Custom PoS benefits and 6 essential features

365 Retail

In this article, we’ll dive into the main benefits PoS systems can bring and must-have features you should incorporate into your custom PoS software. In addition, PoS systems can gather customer feedback about your products or sales agents and use it to continuously improve your offering and customer experiences.

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Segmenting Your Shoppers For Higher-Value Customer Acquisition

Optimizely

Internet Retailer recently published an article called “The Knowledge Gap” in their April 2017 issue. The article discussed how today’s top retailers are able to deliver more personalized messaging and gain an edge over their competitors in terms of how they acquire, communicate with, and retain customers.

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Best 20 eCommerce Customer Relationship Management (CRM) Systems of 2023

Algopix

By implementing a robust CRM system tailored to your specific needs, you can enhance customer engagement, streamline sales and marketing efforts, and gain valuable insights to drive business growth. This includes storing customer profiles, contact information, purchase history, and communication logs.