Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?
RTP blog
AUGUST 16, 2017
A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. Adam Blair, Executive Editor: The apparent contradiction here — between the hunger for experiential retail and the desire for convenience — doesn’t seem to me to be a contradiction at all.
Let's personalize your content