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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Tailoring the shopping experience to individual preferences, like offering personalized product recommendations and customized promotions, is a psychological strategy that makes customers feel valued and understood, leading to a positive brand perception. Customers become invested in earning rewards and badges.

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Personalization that Consumers Expect Post-Pandemic

Retail TouchPoints

The best personalized experiences happen when retailers make the customers a part of the dialogue and leverage data to create one-to-one experiences that are more targeted to them based on their unique interests and behaviors, as opposed to customers like them. Loyalty program integration throughout the customer journey.

Consumer 248
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Removing Friction In The eCommerce Customer Journey

Groove

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Mapping the eCommerce Customer Journey.

eCommerce 370
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Conversational Commerce is the Key to a Seamless Omnichannel Experience

Retail TouchPoints

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Connect Your In-Store and Digital Experiences with Conversational Commerce. A Personalized Shopping Experience.

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E-Commerce Post-Purchase CX Playbook For The Up-And-Coming Holiday Season

lateshipment

The impact they bring is catastrophic — wrecking customer experience, straining customer support teams, and ultimately threatening profit margins. When done right, it has the potential to ensure your customers have a hassle-free ‘order delivery’ and ‘return’ experience.

eCommerce 130
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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

New state-of-the-art generative AI models for text, images, high-fidelity videos and 3D assets can be trained and fine-tuned with retailers’ proprietary data, representing their specific brand and tone and with appropriate guardrails to do domain-specific tasks. Automated catalog and product descriptions.

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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

It’s being used to generate marketing content including social media posts, videos and images. It’s also accelerating the creation of virtual and augmented reality experiences, allowing consumers to interact with products in their environments. In fact, seven out of 10 marketers in the U.S.

Toys 242