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5 Subtle Ways to Improve On-Site eCommerce Customer Experience

lateshipment

Making your site visually appealing, building intuitive navigation, and making it easy for visitors to make purchases when they’re ready to do so are well-recognized ways to improve on-site customer experience. Below, however, are some more subtle points that will help you piece together a better on-site customer experience.

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Why Experience, Story and Video Are Key Sales Drivers in Chinese Cross-Border Commerce

Retail TouchPoints

This is where video and multiple product shots become important. Shoppers who couldn’t experience real in-person shopping appreciated the opportunity to relive it at home, and the approach has continued to prove effective. “ There are a lot more live videos and livestreaming.”.

Mobile 260
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article thumbnail

5 Subtle Ways to Improve On-Site eCommerce Customer Experience

lateshipment

Making your site visually appealing, building intuitive navigation, and making it easy for visitors to make purchases when they’re ready to do so are well-recognized ways to improve on-site customer experience. Below, however, are some more subtle points that will help you piece together a better on-site customer experience.

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As Amazon Launches AI Shopping Assistant, Jassy Predicts AI will Drive ‘Tens of Billions’ in Revenue in Coming Years

Retail TouchPoints

Tapping into Gen AI to Improve Online Shopping Trained on Amazon’s product catalog as well as information from across the web, Rufus can answer customer questions on a variety of shopping needs and products, provide comparisons and make recommendations, all within a conversational context. customers in the Amazon mobile app.

Mobile 268
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3 Post-Purchase Fails…and How to Fix Them  

Retail TouchPoints

In a recent special report, Retail TouchPoints outlined key trends driving the evolution of post-purchase experiences, and five key things brands need to do to get it right. 1. Instead of an upsell, use post-purchase messaging to provide helpful information about the product that’s coming,” Pfeiffer recommended.

Live Chat 222
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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Some brands, however, have not shied away from this challenge.

eCommerce 287
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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

Tailoring the shopping experience to individual preferences, like offering personalized product recommendations and customized promotions, is a psychological strategy that makes customers feel valued and understood, leading to a positive brand perception. Customers become invested in earning rewards and badges.