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The Social Media Factor: Amplifying Your Brand’s Impact

Wiser

No business can afford to ignore the power of social media as a tool for brand amplification. For more established businesses, a dynamic social media presence is essential to maintain relevance, engage with customers, and attract new audiences.

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How to Use Machine Learning to Improve Your Digital Marketing

Kissmetrics

Unguided systems will create an algorithm and then look for ways to improve it going forward. Using Machine Learning to Improve Your Marketing. The long and short of it is machine learning can be used to improve just about every part of your digital marketing efforts. Improve Marketing Automation.

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7 Effective Strategies to Improve Your Post-Sale Customer Experience

Smile.io

Existing customers vs. new prospects graphic. Image Source: Antevenio Your post purchase customer experience can make a huge difference to your customer retention rate. A good post purchase experience shows the customer that you’re invested in their satisfaction. But, again, you can go further.

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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Using Data To Improve Customer Experience.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

We continue to attend shows, expand our social media following, and update our website for improved customer experience. However, professionally, email marketing and social media have by far been the most successful. Google advertising, newsletters and a good ecommerce platform.

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients. AMP for email has continued to improve functionality, providing email marketers with a slew of personalization and interactivity capabilities — adding loads of features to the inbox.

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What Do Your Buyers Love? Ask Them in a Customer Survey

Optimizely

Have you ever actually asked your customers what they think of your B2C brand? While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone. This is exactly why you should survey your customers directly.

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