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Tom Tailor Enhances Mobile Customer Experience With New App

Retail TouchPoints

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets.

Mobile 296
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As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% retail ecommerce sales — and 6.5% retail sales — in 2023. Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences.

Mobile 246
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Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

It’s not surprising given we’re in an era of rampant data breaches hitting retailers , with consumers becoming more aware — and concerned — with how brands collect, use and store their personal information. And brands beware: CCPA’s noncompliance penalties are steep and could cost a retailer as much as $5-$10 billion.

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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person.

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50 Tests You Should Know for Website Optimization

Continuous optimization is the key to digital customer experience success. AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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Sweaty Betty Rolls Out Mobile POS Across 73 Stores

Retail TouchPoints

Women’s activewear and lifestyle brand Sweaty Betty has rolled out the mobile POS from NewStore in 73 stores across the UK and Ireland. By replacing its legacy POS with NewStore’s omnichannel cloud platform, the London-based brand can now run its entire retail operations via iPhone.

POS 243
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Newly Rebranded Yelloh Accelerates Transformation into a ‘Modern Mobile Retailer’

Retail TouchPoints

The new relationship is part of the retailer’s digital transformation, aimed at turning the 70-year-old company into a “modern mobile retailer.” Yelloh is now tapping into AWS’ logistics, distribution and home delivery expertise to enhance the customer experience, optimize delivery times and personalize product recommendations.

Mobile 289