Retail TouchPoints

APRIL 11, 2024

In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. With these kinds of results, it is no wonder 81% of retail leaders feel an urgent need to deploy AI this year, according to a Google report.

Retail 284

Retail Mobile Consumer Operations 284

Retail TouchPoints

JANUARY 15, 2024

“To stay ahead in a highly dynamic market, retailers are actively considering how AI can help them meet evolving customer preferences, address labor shortages and drive sustainability efforts,” said Cynthia Countouris, Director of Product Marketing for Retail, CPG and QSR at Nvidia in a blog post outlining the survey results.

Retail 311

Retail Customer Experience Technology Operations 311

Forrester eCommerce

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. A February 2023 IAB Europe report […]

Marketing 195

Marketing Consumer Customer Experience B2C 195

Retail TouchPoints

MARCH 18, 2024

“Generative AI has only been publicly available as a friendly user interface since November 2022, and it’s already being embedded in retail operations such as customer service, marketing and even new shopping experiences,” said Michelle Grant, Director, Strategy and Insights for Retail at Salesforce in an interview with Retail TouchPoints.

Retail 307

Retail SEO Operations Consumer Goods 307

Retail TouchPoints

AUGUST 11, 2022

The retailer is sharing store-based analytics from Amazon Fresh and Amazon Go stores with CPG brands to help them improve the customer experience. Amazon ’s One palm scanner payment technology will reportedly expand to more than 65 Whole Foods stores in California, according to TechCrunch and other media outlets.

Payment Services 263

Payment Services Fashion Technology Customer Experience 263

Retail TouchPoints

JANUARY 23, 2023

While much remains unknown, to reap the benefits that the metaverse offers and to strengthen relationships with customers, companies should focus on these three primary areas. Create superior customer experiences. Creating new channels to connect with customers — channels that promote two-way engagement — is critical.

Improvements 208

Improvements Customer Social Media Retail 208

Retail TouchPoints

JANUARY 24, 2024

Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments. BigCommerce’s Global B2B Buyer Behavior Report highlights that 74% of B2B buyers now prefer online platforms for their purchasing needs.

B2B 246

B2B eCommerce BigCommerce Omnichannel 246

Retail TouchPoints

MARCH 25, 2021

“A profound — and abrupt — shift is coming for everyone who uses the internet,” according to a new report from McKinsey & Co conducted in partnership with the Interactive Advertising Bureau (IAB). “By New messaging in Facebook aims to convince consumers to opt-in to tracking in order to have “a better experience.”

Retail 264

Retail Consumer Social Media POS 264

Retail TouchPoints

JUNE 15, 2021

LiveRamp’s Safe Haven platform enables data and analytics collaborations between Carrefour and its CPG partners in a safe, privacy-preserving environment. Retailers are in the enviable position of having ample sources of first-party data on their customers, but the same is not always true for CPG brands.

eCommerce 192

eCommerce Retail Supplies Customer Experience 192

Retail TouchPoints

JULY 28, 2022

In 2020, a Shopify report found that enabling consumers to interact with products virtually led to a 94% higher conversion rate. How Can Businesses Bring Virtual Try-Ons to Their Customers? Virtual try-on technology introduces important privacy obligations. What to Look Out For.

Retail 261

Retail Customer Data Information Consumer 261

Retail TouchPoints

OCTOBER 2, 2023

The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I As far back as 2012, consumers reported being uncomfortable with being “stalked” by targeted cookies online. A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end.

Marketing 326

Marketing Information Consumer Reference 326

Retail TouchPoints

AUGUST 23, 2023

In fact, most consumers (61%) report that they consider their smartphone “very important” while shopping in stores. Technology in lighting, music, visual merchandising and other physical elements helps brands create immersive in-store experiences. Loyalty must adjust to meet those evolving consumer expectations.

Travel 219

Travel Clothing Technology Customer Loyalty 219

Retail TouchPoints

APRIL 15, 2021

A Forrester report titled Geopolitical Disruption Demands Local Trust reveals that existing consumer demands for local, relevant experiences have compounded during the pandemic. During an in-depth interview with Retail TouchPoints , Husson provided in-depth insights into the report and recommendations for marketing leaders.

Consumer 182

Consumer Marketing Technology Clothing 182

Retail TouchPoints

AUGUST 11, 2023

Business leaders need to know when it’s appropriate to ask customers for tips, and how much, or risk alienating customers who are fed up with the constant nudging. They report higher rates of feeling manipulated into tipping more than they intended, being pressured to tip for poor service and being asked for tips too often.

Consumer 210

Consumer Payment Services Point of Sale POS 210

Retail TouchPoints

JANUARY 25, 2021

A Capgemini survey of more than 4,800 consumers and over 950 executives from 12 major economies noted that “touchless interfaces have become integral to the customer experience in a health- and-safety conscious world, and the pandemic is offering a unique opportunity to accelerate the use of voice-based interfaces in physical settings.”

Technology 165

Technology Consumer Retail Other 165

Retail TouchPoints

JUNE 4, 2021

Consumer preference for contactless retail experiences is expected to remain the norm post-pandemic. A Capgemini report , COVID-19 and the Age of the Contactless Customer Experience , noted that “the trend towards touchless interactions is reflected strongly in retail spending patterns over the course of the pandemic.”

Payment Services 164

Payment Services Payments Small Business Retail Technology 164

ESW

JUNE 23, 2023

Likewise, technology trends are rapidly changing the customer experience, and many legacy brands are struggling to keep up. A 2022 global consumer report found that 16% of all online shoppers have used buy now, pay later (BNPL) at checkout. consumers say a mixed reality buying experience would encourage them to make a purchase.

Consumer 78

Consumer eCommerce Payment Services Shipping Costs 78

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Evaluate your customer relationships. Here’s a three-step blueprint for creating an impactful retail media network. But unique challenges remain.

Retail 273

Retail Multi-channel Omnichannel Technology 273

Retail TouchPoints

JUNE 27, 2023

“The debate is over — retail media is now almost universally recognized as one of the most effective methods of commerce marketing,” declared The Mars Agency in its third annual Retail Media Report Card. And in its latest report card, Mars crowned Amazon the “best-in-class market leader” among all the players in the space today.

Retail 259

Retail White Paper Customer Experience Marketing 259

MagentoBrain

MAY 4, 2023

At its core, a powerful reporting tool that enables users to create custom reports and dashboards that display real-time data from various sources, including sales, inventory, customer behavior, and marketing campaigns. It includes access to basic reporting features, data integration, and email support.

Magento 52

Magento Payment Services Payments eCommerce 52

Sailthru

MAY 19, 2023

Is it possible to scale exponentially while getting more personalized with each and every customer? Flip through any business journal or year-end earnings report and chances are the phrase “digital transformation” will be front and center. Customer engagement has been upended. It is with machine learning and the power of data.

Customer Data 78

Customer Data Technology Demo Channel 78

Retail TouchPoints

JULY 28, 2021

The savvier the customer, the more agile merchants need to be to remain relevant. A major Wall Street Journal investigation reported it had listed “thousands of banned, unsafe, or mislabeled products.” Indeed, efforts such as the California Consumer Privacy Act (CCPA), which seeks to harmonize U.S. The Tide is Turning.

Merchant Services 264

Merchant Services Payment Services Payments Retail 264

Retail TouchPoints

APRIL 1, 2022

Proactively identifying the moments that cause customers to reach out to a brand, for example, can allow for a brand to pinpoint key touch points in the post-purchase journey when customers need order updates. In a different vein, zero-party data is a popular buzzword in retail right now as a result of changes around privacy policies.

Retail 254

Retail Shipping Costs Fulfillment Shipping 254

Retail TouchPoints

AUGUST 15, 2022

But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Analyzing data to determine optimal communications and offers (75%); Maintaining a database of comprehensive, real-time information on customers (71%); and Incorporating both structured and unstructured data (68%). . Invest in Your People .

Customer Loyalty 221

Customer Loyalty Customer Retail Shipping Costs 221

Retail TouchPoints

JULY 24, 2023

These younger audiences embrace social commerce, and with this report we sought their input on how we can create a more meaningful and engaging social commerce journey.” They expect more meaningful and seamless experiences, and they are very clear on areas of opportunities for brands in the social commerce space.”

Social Media 241

Social Media Payments Payment Services Consumer 241

Smile.io

MARCH 21, 2023

While it’s common to address customers by their names in emails and leave it at this point, meaningful personalization is more than that. You can go beyond and tailor website content, emails, texts, apps, live chats, and call centers to every customer. These days, customized experiences are more important than ever.

eCommerce 69

eCommerce Shopping Carts Customer Loyalty Recommendation 69

Omnisend

JUNE 16, 2021

No, it was three words that threatened to shake the foundation of ecommerce marketing forever— Mail Privacy Protection. What does matter is that you may not have completely understood why the updates to privacy were so impactful to ecommerce marketing. In a nutshell, the iOS 15 update features enhanced privacy features.

eCommerce Marketing 78

eCommerce Marketing Books eCommerce Marketing 78

Omnisend

JUNE 16, 2021

No, it was three words that threatened to shake the foundation of ecommerce marketing forever— Mail Privacy Protection. What does matter is that you may not have completely understood why the updates to privacy were so impactful to ecommerce marketing. In a nutshell, the iOS 15 update features enhanced privacy features.

eCommerce Marketing 78

eCommerce Marketing Books eCommerce Marketing 78

Retail TouchPoints

NOVEMBER 30, 2021

Commercial email open and click rates are on the decline, SMS/text marketing is simply offensive to customers, display ads are outright ignored, and impending privacy legislation and removal of third-party cookies will make retargeting nearly impossible.

Social Media 242

Social Media Marketing Customer Recommendation 242

GetElastic

FEBRUARY 26, 2019

To some, a self-ordering fridge might be an unsettling prospect or an invasion of privacy. Zak Edwards, MD at Prezzybox.com explains that auto-replenishment technology really could work to provide a faultless in-store experience for consumers. Is the customer always right? Doug Stephans, Retail Prophet.

Retail 141

Retail Subscription Technology Magazine 141

365 Retail

MAY 30, 2022

But for retailers to be successful within it, they must create virtual experiences that go beyond gimmicks, and truly add value to people’s lives. Perhaps the most thrilling aspect of the metaverse for retailers is the potential for transformative customer experiences. Unlimited possibilities. Building the foundations.

eCommerce 123

eCommerce Retail Customer Experience Technology 123

UpSellIt

FEBRUARY 26, 2024

We effortlessly mesh with your existing campaigns, enhancing rather than complicating the customer experience. Comprehensive Reporting Gain access to detailed in-house reporting covering campaign performance, split test results, customer lifetime value, and more.

Customer Loyalty 108

Customer Loyalty Conversion Optimization Shopping Carts Technology 108

lateshipment

JANUARY 17, 2023

The main reason is due to the fact that customer experience (CX) much like e-commerce is an ever-changing area and you need to keep yourself updated with new trends in the field to thrive and enjoy success. In short, CX helps you build and maintain a loyal customer base. That’s not all!

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

Retail TouchPoints

FEBRUARY 29, 2024

By driving more transparent, effective campaign designs and reporting capabilities, this partnership allows Pinners to discover exciting new brands and products that align with their everyday routines.”

Beauty and Health 254

Beauty and Health Technology Information Other 254

ESW

DECEMBER 17, 2018

This third and final post in our series on driving revenue offers specific steps a direct-to-consumer brand can take to earn customer loyalty. Conner Forrest at TechRepublic reports that almost half of consumers say a lack of trust stops them from shopping online. Creating a privacy policy. Be proactive and show you care.

Payments 84

Payments Payment Services eCommerce Shipping Costs 84

Sailthru

MARCH 4, 2019

This report for multichannel retailers explores the most important developments in the industry. AI features heavily, between next-generation search platforms such as voice and image and more sophisticated personalized experiences. It’s easy to think of AI as a buzzword, but Sailthru’s Retail Personalization Index says otherwise.

Multichannel 84

Multichannel Retail Download Fashion 84

Retail TouchPoints

SEPTEMBER 8, 2023

A survey of B2C marketing decision-makers in the Forrester 2023 B2C Marketing Challenges and Priorities report indicated that these issues top the list of respondents’ challenges within the next 12 months, at 47% each. Use cases for generative AI should be pragmatic and pay close attention to issues such as consumer data privacy.

B2C 248

B2C Marketing Technology Customer Data 248