Retail TouchPoints

DECEMBER 13, 2023

A well-designed store can create a memorable brand experience that strengthens customer loyalty. This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.

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Retail Customer Loyalty Social Media POS 312

Retail TouchPoints

JUNE 11, 2020

However, 65% of consumers and 79% of B2B customers find the process of researching and purchasing online to be challenging due to inaccurate search results, poor or missing imagery, lack of reviews or ratings and inflexible delivery options. Forrester conducted three online surveys for the report. UK and Germany.

eCommerce 151

eCommerce B2B Toys B2C 151

Retail TouchPoints

OCTOBER 16, 2023

By leveraging the quiz format creatively, brands can transform casual browsers into engaged participants, resulting in a win-win situation where customers feel heard and understood, and brands gain actionable insights for targeted marketing endeavors. Amplify insights through targeted surveys.

Social Media 264

Social Media Consumer Information Marketing 264

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

Social Media 228

Social Media Payments Payment Services Consumer 228

Retail TouchPoints

DECEMBER 14, 2023

To take this further, a significant 93% of shoppers consider the post-purchase experience to be important, but only 40% of retailers believe that their post-purchase experience is fully optimized. 59% of customers will stop doing business with a company after several bad experiences, and 17% will do so after just one bad experience.

Customer Experience 237

Customer Experience Shopping Carts Presentation Social Media 237

ChannelAdvisor

NOVEMBER 8, 2023

Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. Social Media Creates a Blueprint for Future Innovation. The market could reach $783.3

Social Media 262

Social Media Channel Technology Travel 262

lateshipment

FEBRUARY 14, 2020

Hence the need for Delivery Experience Management (DEM). What is Delivery Experience Management? Organizationally Delivery Experience Management (DEM) sits at the very intersection of onsite customer experience, post-purchase customer experience, and last-mile order fulfillment. . It’s that simple!

Customer Experience 260

Customer Experience Management Shipping Costs Customer 260

Retail TouchPoints

JANUARY 24, 2024

According to the survey , 65% of respondents use search engines as their primary method for finding products, and 60% frequently utilize B2B marketplaces like Amazon Business for their purchases. Given these trends, developing a robust omnichannel strategy is becoming increasingly critical for companies.

B2B 225

B2B eCommerce BigCommerce Omnichannel 225

Retail TouchPoints

MARCH 11, 2021

The survey — a hybrid online and computer-aided telephonic interview (CATI) survey of 140+ U.S. Amid this significant shift to online, however, order fulfillment has been a drag on profit margins, according to The New Store Experience Imperatives in High-Touch Retail. A frictionless return experience is critical.

Fulfillment 299

Fulfillment Order Fulfillment Shipping Costs Social Media 299

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. In the previous edition of the State of Marketing Report, the median number of customer data sources for marketers was projected to jump from 10 in 2017 to 15 in 2019 — a 50% increase in just two years.

Webinar 214

Webinar Consumer Marketing Consumer Goods 214

Retail TouchPoints

NOVEMBER 10, 2022

While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. eBay Ads recently surveyed both groups to understand the trending themes among 2,000 online shoppers in the U.S. as well as the distinct nuances of 1,500 eBay shoppers. “We

Gifts 249

Gifts Social Media Shipping Costs Consumer 249

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Social media or word of mouth? Price, fit or competition?

Multi-channel 234

Multi-channel Customer Social Media Retail 234

Retail TouchPoints

MAY 29, 2023

With limited edition products, brands are attracting and unleashing a whole new set of customers and brand loyalists. In a tech-dominated world where social media offers brands insights into consumer purchase patterns, hype commerce has a real advantage when it comes to attracting high value customers.

Customer Loyalty 263

Customer Loyalty Payment Services Customer Experience Social Media 263

Retail TouchPoints

APRIL 7, 2023

Many shoppers are cutting back their spending under the weight of more than a year of inflation, but there’s still good news for the luxury industry — 62% of its shoppers plan to spend the same or more on luxury in the next three months compared to the last three months , according to Saks Fifth Avenue ’s Saks Luxury Pulse survey.

Travel 248

Travel Social Media Marketing Fashion 248

Retail TouchPoints

MAY 18, 2022

Muros conducted a survey of approximately 1,000 people across the country to better understand how art-driven advertising resonates with consumers. Here are three ways murals (and experiential art in general) provide a unique and impactful pathway for retailers to think outside the box and transform the consumer experience.

Arts 234

Arts Consumer Social Media Retail 234

Retail TouchPoints

DECEMBER 20, 2023

The top five episodes of 2023 reaffirm some of the most trending topics we covered on Retail TouchPoints over the past year, illustrating how rapidly the industry (and the customer experience) have evolved. Let’s begin the countdown… 5. Why it Matters: In 2023, we saw employee turnover reach record highs.

Retail 235

Retail Supplies Merchant Services Social Media 235

Retail TouchPoints

MAY 12, 2021

To gather insights as part of the Post Occupancy Evaluation process, T&C and the Building Performance team at Cushing Terrell developed and distributed a survey to T&C’s customer base across their six store locations. What We Learned. Curbside pickup was accelerated and launched within eight weeks after the pandemic began.

Social Media 217

Social Media Improvements Information Outdoor 217

MagentoBrain

FEBRUARY 21, 2023

2023 Digital Marketing Trends and Changes Trend 1: Pay more attention to "customer experience" The discussion of customer experience has greatly increased in recent years. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

Customer Experience 52

Customer Experience Customer Marketing Payment Services 52

Retail TouchPoints

JANUARY 11, 2024

Our recent study also revealed that the majority (75%) of surveyed retail decision makers believe generative AI can be practically deployed in their business, and 78% believe generative AI will impact their industry in the next 12 months. Support and scale customer service. Streamline product catalog management.

Retail 235

Retail eCommerce Technology Social Media 235

Retail TouchPoints

MARCH 20, 2024

“It also is a way to bring in new customers that may feel intimidated to go into a big store. They may see something that looks like a fun social media moment , then they get to interact with it and then they spread it on social media, too. That’s free advertising.”

Social Media 266

Social Media Specialty Retailers Department Stores Presentation 266

Retail TouchPoints

APRIL 3, 2023

households own a pet, according to the APPA National Pet Owners Survey. Like many retail and CPG brands, Myos Pet taps into a combination of channels, from email to social media and SMS, to engage with its customers. More than 66% of U.S. million or so homes spent $136.8 billion in 2023.

Payment Services 216

Payment Services Social Media Subscription Channel 216

Retail TouchPoints

AUGUST 17, 2021

As a result, Matches can focus the store on the customer experience, knowing that requested products will arrive in 90 minutes. All retailers know how important it is to listen to their customer, particularly when new wants and behaviors can now emerge so quickly. This approach is used by Matches Fashion at its London store.

Retail 278

Retail Social Media Events Technology 278

Kissmetrics

MARCH 1, 2021

To do that, Google sends your customers an email asking if they want to provide feedback on their experience with your brand. Customers who choose to participate then receive a short survey form to fill out. Customers Take the Survey. Doing so helps earn your customers’ trust.

Customer 277

Customer Merchant Services eCommerce Social Media 277

lateshipment

JULY 14, 2021

The cloud Ensures that Customers can access services 24/7 Provides customers with a one-stop shop as businesses can integrate services when operating on the cloud Helps firms offer personalized customer experiences and improve brand trustworthiness which increases customer satisfaction. Keep Surveys Short.

Improvements 130

Improvements Customer Social Media Shipping Costs 130

RTP blog

JANUARY 26, 2018

By Luis Artiz, Epson America Most retailers understand that their success depends heavily on their ability to provide a positive customer experience (CX). By taking a closer look at the loyalty program lessons learned by Starbucks and Woolworths, retailers can learn a few lessons about winning repeat customers in today’s environment.

Customer Experience 150

Customer Experience Customer Mobile Article 150

Kissmetrics

OCTOBER 5, 2020

Many of the processes we automate involve communications, e.g., email marketing, messaging/chatbots, and social media engagement. Approximately six in ten Americans use video chat platforms for social or work purposes. It allows you to track conversations and therefore provide better customer service.

Technology 363

Technology Social Media Information Live Chat 363

Retail TouchPoints

JUNE 7, 2023

That’s according to a recent study by the ICSC that surveyed Gen Z consumers, defined by the Pew Research Center as those born between 1997 and 2012. Source: ICSC One of the unexpected findings of this survey concerned the values Gen Z seeks in the brands and companies they support with their shopping dollars.

Food and Beverages 264

Food and Beverages Travel Hobbies Shipping Costs 264

Smile.io

OCTOBER 14, 2020

It’s go digital or face demise in a post-pandemic world That’s also why monitoring e-commerce trends is more important than ever before to ensure your digital experiences are up-to-date and relevant. Customers Prioritize Experience Over Product or Service Customer experience is the new battlefield of e-commerce.

Customer Experience 53

Customer Experience eCommerce Customer Social Media 53

Retail TouchPoints

FEBRUARY 23, 2023

Even though 45% of consumers expressed a lack of understanding of how AI technology is being implemented, 75% believe there is potential for AI to have an impact on customer experience, according to a survey by RedPoint Global. They’re going to be more comfortable if they’re getting precise answers [from chatbots].

Retail 246

Retail Technology Customer Experience Consumer 246

Retail TouchPoints

JUNE 26, 2023

Get ready, get excited, retailers and customers alike, the 2D barcode, a compact square label with splotches and spaces that encode up to 350X more data than a traditional UPC (4,000 characters) will have a significant impact on managing the business and delivering better customer experiences. Who doesn’t want that?

Merchant Services 271

Merchant Services Retail Shipping Costs Customer Experience 271

Retail TouchPoints

MAY 1, 2024

On the quantitative side, tracking metrics such as sales, foot traffic, repeat visits and social shares provides tangible indicators of business impact. This holistic measurement approach ensures a comprehensive understanding of these strategies’ multifaceted impact on both business performance and customer emotions.

Technology 149

Technology Arts Payments Customer Loyalty 149

Retail TouchPoints

JULY 24, 2023

Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more. To determine which method will work best for each consumer, retailers must pay close attention to customer data. Raman began his career working on the Human Genome Project at the Dept.

Small Business Retail 220

Small Business Retail Marketing Retail Social Media 220

Retail TouchPoints

AUGUST 16, 2023

The social media giant rebranded itself as ‘Meta’ to reflect its ambition of moving beyond social media platforms. See the rebrand reflected in these pictures: Photo courtesy Crunch Marketing Monitoring changes in customer behavior isn’t that hard.

Small Business Retail 245

Small Business Retail Social Media Marketing Article 245

Retail TouchPoints

SEPTEMBER 29, 2022

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users.

Social Media 236

Social Media Consumer Events Technology 236

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 200

Customer Loyalty Customer Retail Shipping Costs 200

RTP blog

NOVEMBER 25, 2019

Our own recent survey on holiday shopping confirms this, with almost 30% of respondents claiming they’d do all their gift shopping online this season, not setting a foot inside traditional retail outlets. This year, for the first time, they’re expected to do more shopping online than at the mall and other brick-and-mortar retailers.

Social Media 195

Social Media Gifts Fulfillment Information 195