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What Do Your Buyers Love? Ask Them in a Customer Survey

Optimizely

This is exactly why you should survey your customers directly. With surveys, you can find out first-hand what buyers really and truly want from your B2C brand. Customer surveys can help you keep up with the changing needs and wants of your buyers, and adapt your marketing strategy accordingly. …and much more.

Customer 250
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Carrefour Belgium takes customer experience to next level with Goodays Faster feedback and a marked increase in satisfaction reported

365 Retail

Initial results show faster response and greater satisfaction Faster response times for customers : 100% of integrated shops respond within 12 hours, while 89% of franchisees do so in less than 41 hours. More feedback and higher-quality responses : the number of responses to post-purchase surveys from shops doubled between 2021 and 2022.

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

AMP for email allows marketers to send surveys and collect data, too. For example, now customers can take a survey directly from an email. AMP elevates customer experiences, making emails more powerful, useful and engaging. Why AMP, and Who’s on Board? That’s where the opportunity lies.

Marketing 278
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The 2023 Consumer Trends Index: What it Means for Media Marketers

Sailthru

Success in the media and publishing industries is not only driven by giving customers great content but by delivering an exceptional customer experience. The 2023 Consumer Trends Index surveyed more than 6,000 people across the world about their purchase patterns. The stat rises to 139% in the U.S.

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How Content Creator Marketplaces can Succeed in Serving Buyers and Sellers

Retail TouchPoints

There are some 50 million content creators worldwide that sell digital content, according to estimates from SignalFire , including educational courses, digital art in the form of non-fungible tokens (NFTs), investment advice, newsletters, various forms of social media content and more.

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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. And yet there’s a successional gap. Nobody seems to know what to do next.

Marketing 326
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Email marketing campaign: types, examples [+ how to create]

Omnisend

From welcome messages and newsletter emails to cart recovery and win-back sequences, there are various types of email campaigns that can help increase your engagement and conversions. 95% of marketers , in a HubSpot survey, said email marketing campaigns helped them achieve business goals such as generating leads or boosting brand awareness.

Marketing 147