Retail TouchPoints

JANUARY 18, 2024

That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs. Gamification can be used as a short-term strategy to drive engagement or for long-term efforts to build customer loyalty. Thomas Butta is Chief Strategy and Marketing Officer at Airship.

Retail 301

Retail Customer Loyalty Games Reference 301

Kibo

AUGUST 21, 2020

Product recommendations are part of an ecommerce personalization strategy wherein products are dynamically populated to a user on a webpage, app, or email based on data such as customer attributes, browsing behavior, or situational context—providing a personalized shopping experience. . Product Recommendations Benefits.

Recommendation 62

Recommendation Multi-channel Customer Loyalty Department Stores 62

Retail TouchPoints

SEPTEMBER 22, 2022

When retailers truly understand their audience, they’re able to curate merchandise to meet their specific needs. But if a store takes time to meet its customers where they are, it makes them feel seen and understood. It means putting your customers first and leveraging localization to increase sales and customer loyalty.

Customer Loyalty 281

Customer Loyalty Social Media Customer Experience Fashion 281

Retail TouchPoints

SEPTEMBER 28, 2023

In fact, 80% of customers say they’re more likely to purchase from brands that personalize, according to Deloitte. However, most ecommerce retailers today have already invested in personalizing their online shopping experience — so why are retailers still struggling with customer loyalty and sales? trillion this year.

Gifts 259

Gifts eCommerce Recommendation Technology 259

Kissmetrics

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Automated Direct Messaging (ADM) can be used for various purposes such as customer service, account management, and marketing campaigns.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort. Conclusion.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

Groove

MAY 3, 2018

BigCommerce's robust functionality helps eCommerce brands sell and market themselves online. However as an Elite BigCommerce Partner Agency , we're constantly evaluating marketing technologies to help our clients push beyond baseline functionality to drive more sales. Top BigCommerce Marketing Apps. Yotpo – Customer Reviews.

BigCommerce 285

BigCommerce Marketing eCommerce Social Media 285

Retail TouchPoints

OCTOBER 16, 2023

When customers willingly and explicitly share their preferences, desires and intentions, it grants businesses a treasure trove of insights without compromising privacy. This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns.

Social Media 270

Social Media Consumer Information Marketing 270

Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans. As a B2C marketer, there’s no way of knowing how long the sale cycle will last.

B2C 218

B2C B2B Marketing Technology 218

Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking. These moments or triggers must be discovered and not predetermined.

Marketing 175

Marketing White Paper Social Media Mobile 175

Groove

NOVEMBER 12, 2020

Modern-day businesses will struggle to be successful if they don't understand who their customers are. Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. Connect With Customers On A Personal Level. Conclusion.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Groove

FEBRUARY 18, 2022

Automating various parts of the marketing and sales process helps to streamline business operations. There are many automation tools to choose from in the eCommerce space, but Klaviyo remains at the top of our list of recommendations for our mid-market and enterprise clients. VIP Customer Flow. What Are Klaviyo Flows?

Merchant Services 195

Merchant Services Shopping Carts eCommerce Shipping Costs 195

Retail TouchPoints

OCTOBER 5, 2021

We realized that our customers’ definition of ‘convenience’ had changed. So we had to change to meet that new set of expectations.”. Customers want personalized, convenient shopping experiences. In fact, according to Forrester, customers are 2.4 Jared Blank is the Chief Marketing Officer at VTEX.

Omnichannel 255

Omnichannel Customer Loyalty B2C B2B 255

Groove

JANUARY 30, 2019

What is an eCommerce Loyalty Program? eCommerce loyalty programs reward frequent customers with discounts, rebates, rewards, free merchandise, coupons and access to unreleased products. As a result, customer loyalty programs help to increase retention and lifetime value. Retailers With Price-Sensitive Customers.

Customer Retention 265

Customer Retention eCommerce Customer Customer Loyalty 265

Retail TouchPoints

DECEMBER 27, 2021

These engagement meetings revealed a range of sustainability efforts, some perfunctory and others proactive. ESG analysis could indicate that management is focused on long-term competitive market advantages that also may help it meet future bondholder obligations. Discretionary Goods Demand Higher Environmental Scrutiny.

Retail 352

Retail Supplies Customer Loyalty Fashion 352

BigCommerce

FEBRUARY 1, 2018

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Conduct keyword research. Product page copy.

Marketing 354

Marketing Social Media eCommerce Arts 354

UpSellIt

FEBRUARY 26, 2024

Upsellit is a leading conversion optimization partner and we help brands collect new-to-file leads, recover lost sales and boost customer loyalty. Our Remarketing Experience is made up of 3 main solutions that are customized for each brand we work with: 1. Brands can mix and match our experiences to meet your unique goals.

Customer Loyalty 108

Customer Loyalty Conversion Optimization Shopping Carts Technology 108

Retail TouchPoints

AUGUST 23, 2023

Phygital retail experiences, in which physical elements and technology coexist, offer opportunities to bring customers closer to your brand. Retailers need to make sure their in-store and online spaces can meet those demands. Loyalty must adjust to meet those evolving consumer expectations.

Travel 206

Travel Clothing Technology Customer Loyalty 206

Algopix

FEBRUARY 22, 2024

Leveraging Amazon’s FBA program allows sellers to streamline logistics and focus on product development, branding, and marketing. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Why Choose Amazon FBA Private Labeling?

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Algopix

OCTOBER 15, 2023

By aggregating data from various sources, businesses gain a comprehensive understanding of customer behavior, preferences, and pain points. This knowledge is essential for making informed decisions and tailoring marketing efforts to meet customer expectations.

Channel 128

Channel eCommerce Social Media Customer Loyalty 128

Retail TouchPoints

JANUARY 11, 2023

But first, he spoke with Retail TouchPoints to offer a glimpse into his entrepreneurial mind, including his lessons on driving customer loyalty through innovative physical experiences. Earle is passionate about meeting with brand fans and customers in real life. We even have a secret menu in the store.”.

Retail 247

Retail Social Media Customer Loyalty Travel 247

Groove

JANUARY 23, 2019

Here at Groove Commerce, we think of customer experience like an umbrella covers the entire purchase cycle. Underneath it, your website, marketing, shipping and customer service create micro-moments that influence customer sentiment. HubSpot refers to this as the “delight” portion of its inbound marketing flywheel.

Customer Experience 250

Customer Experience Improvements Customer Live Chat 250

Kibo

MAY 1, 2021

It uses rapid data aggregation and analysis, cross-channel deployment, and machine learning to predict customer behavior and adjust to changes faster than marketers can. What Is Individualization in Marketing? Personalization in Marketing. How Individualization in Marketing Works. increase in revenue.

Marketing 62

Marketing Customer Experience Definition Customer Loyalty 62

Algopix

JANUARY 22, 2024

This comprehensive guide will explore proven techniques to maximize repeat purchases and cultivate customer loyalty on Amazon. Harnessing the Power of Repeat Purchases The value of repeat customers to an eCommerce business cannot be overstated. According to a study by Deloitte, repeat buyers spend 67% more than new customers.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Smile.io

AUGUST 1, 2022

Email and SMS are two of the best channels to use for retention as they create a direct communication path between you and your customer. With an omnichannel support strategy, brands can meet customer expectations and have conversations in real-time. Let's look at how this works for customers.

Merchant Services 73

Merchant Services Marketing Payment Services Omnichannel 73

Retail TouchPoints

DECEMBER 13, 2023

With trends changing rapidly in the beauty industry, companies must adapt their packaging options to satisfy their customer base. Here are three packaging trends that are emerging across the market: Refillable packaging: Customers are favoring brands that have implemented upcycling initiatives, such as refillable product packaging.

Beauty and Health 220

Beauty and Health Social Media Consumer Customer Loyalty 220

Retail TouchPoints

APRIL 26, 2022

Although consumers have historically been hesitant to share their information and preferences with brands, they’re open to doing so if they know they’ll get something valuable in return, such as a product recommendation or an exclusive offer. And with rising acquisition costs, retaining customers long-term is priceless.

Customer 204

Customer Retail Information Consumer 204

lateshipment

FEBRUARY 3, 2023

The same company decides to change its approach and begin focusing on retaining its customers through a great post-purchase experience and loyalty program. In the first case, there is a constant need for more marketing spending to acquire new customers and a lower lifetime value from each customer. Why, you ask?

eCommerce 130

eCommerce Shipping Costs Customer Shipping 130

Wiser

AUGUST 28, 2023

With an optimized retail assortment strategy, focusing on factors such as understanding customer preferences, analyzing market trends, and optimizing inventory management, you can significantly enhance your retail operations and drive business success. What age group are they in?

Retail 146

Retail Fashion Information Customer Data 146

ecomdash

DECEMBER 26, 2018

Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. By 2020, U.S.

eCommerce 108

eCommerce Marketing SEO PPC 108

Wiser

OCTOBER 3, 2023

This goes beyond simply tracking sales data; it’s about comprehending the entire promotional ecosystem, with factors including competitor activities, market trends, and customer behavior. This allows for immediate course correction if a promotion is not meeting its objectives, thereby minimizing potential losses.

Improvements 144

Improvements Technology Marketing Customer Loyalty 144

RetailMinded

SEPTEMBER 30, 2023

Next, we’ll explore the intricacies of customer engagement, from personalized marketing to fostering a sense of community. Independent retailers must meticulously curate this identity to carve a niche in the competitive market. This is the intersection where intricate data mining meets the human nuances of desire.

Customer 96

Customer Retail Customer Retention Recommendation 96

GetElastic

SEPTEMBER 15, 2021

Below are some of the major customer-driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy. Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers.

B2B 146

B2B eCommerce Customer SEO 146

Retail TouchPoints

OCTOBER 27, 2021

The holiday season has always been prime time for retailers to roll out new marketing campaigns, events and experiences that draw people to their stores — and keep them there. Inventory intelligence is one solution that can be implemented quickly to support holiday shopping and grow to meet retailers’ future needs.

Consumer 261

Consumer Supplies Fulfillment Technology 261

MagentoBrain

MAY 23, 2023

Customers who are loyal to a brand are more likely to make repeat purchases, recommend the brand to others, and defend it against competitors. In today's competitive market, building and maintaining brand loyalty is essential to stay ahead of the competition and thrive in the long term.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

Smile.io

MARCH 20, 2024

In a highly saturated market, customers have endless choices of brands to support. The challenge for ecommerce brands is retaining customers and encouraging authentic customer loyalty.    Customer loyalty programs have played a considerable role in fostering repeat purchases.

Shipping Costs 77

Shipping Costs Shopify Customer Loyalty Merchant Services 77

lateshipment

APRIL 28, 2024

All of this with the addition of faster deliveries, efficient returns, effective post-purchase engagement, etc, started as a special feature or USP of brands as the gradual shift to e-commerce took place but since then has become a necessity in customer expectations. So, coming back to the question, “ What do customers want?”

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130