ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. It’s another to develop strategies and procedures that meet customer expectations without damaging revenue and profits.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

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Retail TouchPoints

SEPTEMBER 21, 2021

Where we see personalized content utilized most frequently is in product recommendations, whether it’s when a shopper first arrives on the retailer’s site or via a ‘Customers Also Viewed’ carousel of images on a product page. This can bleed over into targeted email campaigns or even social media ads.

eCommerce 241

eCommerce Social Media Technology Online Retail 241

Groove

MAY 25, 2021

Just like any other facet of marketing, we're continuing to see advancements when it comes to email. Crafting an effective email campaign can be a time consuming process, but with email marketing automation it no longer needs to be. What Is Email Marketing Automation? The Benefits of Email Marketing Automation.

Marketing 283

Marketing eCommerce Shopping Carts Accessories 283

Omnisend

DECEMBER 8, 2023

In fact, Google suggests that “these practices should be considered basic email hygiene, and many senders already meet most of these requirements.” But it’s important that you don’t just assume you’re meeting them—if you aren’t compliant, your emails will get sent to the spam folder or may not be delivered at all.

Document 78

Document Recommendation Blog Consumer 78

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Groove

JUNE 4, 2021

Email marketing is one of the most effective ways to attract, engage and delight customers throughout the buying process. In this blog, we’re diving deep into the Mailchimp email marketing tool. In this blog, we’re diving deep into the Mailchimp email marketing tool. Evaluating The Mailchimp Email Marketing Tool.

Marketing 221

Marketing Merchant Services Shopify Magento 221

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

Marketing 259

Marketing Food and Beverages Retail Consumer 259

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

Kissmetrics

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful. What can they do?

Marketing 325

Marketing Social Media Webinar Web Design 325

Optimizely

FEBRUARY 5, 2021

Super Bowl ads are a marketer’s playground. You can go for shock value, humor, sappiness, or taking a political stance (not recommended). Marketing during the Super Bowl. When it comes to direct-to-consumer marketing, it’s not just a matter of “here’s our product, now buy it.” The possibilities are endless. Far from it.

Marketing 370

Marketing Games Events Consumer 370

Kissmetrics

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. What Are Marketing Objectives?

Social Media 278

Social Media Marketing Improvements Subscription 278

Retail TouchPoints

OCTOBER 1, 2022

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable.

Marketing 287

Marketing Mobile eCommerce Platforms Reference 287

Kissmetrics

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. My recommendation?

Marketing 292

Marketing PPC eCommerce Social Media 292

Retail TouchPoints

JUNE 13, 2023

Today, we’re sharing five major emerging conversion optimization trends that your online business should incorporate to meet those changing behaviors, increase your online conversion rate and boost your overall revenue. However, as with any product reviews, we recommend gathering a variety of them before launching on your site.

eCommerce 314

eCommerce Payment Services Conversion Optimization Payments 314

Kibo

AUGUST 21, 2020

Product recommendations are part of an ecommerce personalization strategy wherein products are dynamically populated to a user on a webpage, app, or email based on data such as customer attributes, browsing behavior, or situational context—providing a personalized shopping experience. . Product Recommendations Benefits.

Recommendation 62

Recommendation Multi-channel Customer Loyalty Department Stores 62

Groove

APRIL 18, 2024

As the Sales and Marketing Coordinator at Groove Commerce, much of my job revolves around walking potential clients through the initial stages of the sales process. This is a great opportunity to meet potential agencies and to gage their fit with your project and company. I have experienced clients from each end of the spectrum.

Magento 195

Magento Document Travel Recommendation 195

Retail TouchPoints

APRIL 15, 2021

If you’re in marketing, you’ve likely heard the phrase “go global, act local” more than once. Taking a multilocal approach gives teams in specific markets the autonomy to better understand and respond to consumer needs, creating highly localized content that spans digital, offline and human interactions. The problem with that approach?

Consumer 179

Consumer Marketing Technology Clothing 179

Optimizely

FEBRUARY 19, 2021

If you think about it, direct mail marketing has never really gone away. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? What consumer demands does it still meet? a jury summons. But what does it all mean? How is its effectiveness measured?

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186

Games Marketing Events Merchant Services 186

Retail TouchPoints

DECEMBER 14, 2023

Colorists are equipped to address all at-home hair coloring questions; they also can help customers identify exactly what products they need from the retailer’s assortment of more than 1,300 hair color shades through product recommendation links that will then populate the customer’s online shopping cart.

Shopping Carts 241

Shopping Carts Recommendation Consumer Customer 241

Kissmetrics

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency. The barriers to entry are slim to none.

Marketing 319

Marketing Social Media SEO Recommendation 319

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Kissmetrics

DECEMBER 22, 2020

In this guide, we will break down these unconventional forms of marketing. Influencer marketing is the practice of working with well-known social media users to grow your brand. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Marketers like influencer promotions too.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Retail TouchPoints

DECEMBER 27, 2023

Product teams are under tremendous pressure to launch on time and on budget, with a seemingly endless stretch of deadlines to meet before products are offered to consumers. The resulting data can be a gold mine for product leaders trying to tweak marketing messages, adjust to negative reception or build brand affinity.

Improvements 247

Improvements Supplies Consumer Operations 247

Canadian Special Events

MARCH 24, 2024

Meet Jody Litvack, the creative mastermind behind Jet Entertainment, a leading event production and entertainment company based in Toronto. This can increase brand awareness, and word-of-mouth marketing, and create a stronger sense of community among attendees. Our goal with any event is to create engagement.

Events 52

Events EDI Games Presentation 52

Retail TouchPoints

JUNE 16, 2021

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. Marketers should think beyond marketing ,” said Tom Kaneshige, Chief Content Officer at CMO Council in an interview with Retail TouchPoints. They’re in the revenue game now.

Games 215

Games Marketing Customer Information 215

Kissmetrics

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Then let’s begin.

Marketing 318

Marketing Social Media Document Payment Services 318

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 310

Retail Customer Experience Technology Operations 310

Kissmetrics

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Marketing 266

Marketing eCommerce Social Media Automotive 266

Kissmetrics

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Marketing 363

Marketing Social Media Document Article 363

Retail TouchPoints

JANUARY 11, 2024

where cutting-edge technology meets our passion for enhancing the customer journey and reinforcing our position as a leader in retail.” We’re excited about the potential use cases, including international expansion planning to marketing development and supply chain optimization. in a statement. in a statement. .

Supplies 173

Supplies Technology Recommendation Apparel 173

RTP blog

OCTOBER 12, 2018

Beyond contactless shopping, artificial intelligence has been continuously growing across all markets. As AI continues to grow, we can expect existing AI applications to be further refined and new AI solutions to be introduced in the market, to enhance personalization and provide better recommendations to users.

Fashion 150

Fashion Technology Payment Services eCommerce 150

Retail TouchPoints

SEPTEMBER 14, 2023

This allows us to be constantly innovating to meet niche user needs and preferences. For both new and returning customers, it’s important to ensure that shoppers receive personalized suggestions, that their prescription is saved at checkout and that we are consistently recommending new styles and sizes we know will work.

Customer 267

Customer Social Media Recommendation Presentation 267

Kissmetrics

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing?

Marketing 363

Marketing Events Blog Channel 363

Retail TouchPoints

SEPTEMBER 28, 2023

In turn, this data can be used to deliver individually personalized experiences at every touch point — from personalized product recommendations to tailored marketing campaigns to search results that are ranked and ordered according to their individual preferences. For example, suppose a customer is searching for a date night dress.

Gifts 265

Gifts eCommerce Recommendation Technology 265