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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

Connect to purpose-driven consumers: In today’s evolving retail landscape, social selling has emerged as a crucial strategy to connect with purpose-driven consumers. Tausif Khiani leads Capgemini ’s Hospitality Industry Portfolio.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Take advantage of social media. Run a post-purchase survey.

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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Research from Stackla showed that 79% of consumers say UGC highly impacts their purchasing decisions, and customers are 6X more likely to purchase a product if the page includes pictures from social media. Stackla’s current portfolio of clients includes Canon , Lush Cosmetics , Trek Bicycle , Kathmandu and Nintendo.

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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

But first, he spoke with Retail TouchPoints to offer a glimpse into his entrepreneurial mind, including his lessons on driving customer loyalty through innovative physical experiences. Lesson 1: Embrace all the senses to bring your brand to life.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

For instance, a fashion retailer could create a quiz titled “Discover Your Ultimate Black Friday Style,” asking customers about their preferred clothing choices for holiday parties or winter getaways. In the process, the retailer can gather information about color preferences, style inclinations and even travel plans.

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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. And now, people are traveling more. Go There is a double entendre to not only fulfill those travel fantasies, but also go there with your style and take it to the next level.

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