Liveintent

NOVEMBER 15, 2021

Lookalike Audiences is LiveIntent’s lookalike modeling solution that helps marketers reach and acquire new customers with precision targeting. A lookalike audience is an audience of new potential customers who have yet to purchase with your brand but are likely customers based on attributes shared with your best customers.

Customer 71

Customer Channel Management Consumer 71

Store Growers

JULY 26, 2022

Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected from buyers or prospects to target with a variety of ads. More accurate targeting.

Customer 91

Customer Payment Services Customer Data Jewelry 91

ChannelAdvisor

SEPTEMBER 30, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. As a seller, there’s no doubt you know the importance of a healthy product data feed. Customer data platforms (CDPs). Join us to learn more about how this product release enables customers to: . Spotlight on Success. Unified commerce.

eCommerce 55

eCommerce Webinar Beauty and Health Outdoor 55

Omnisend

JUNE 7, 2023

. #2 Obtain consent for data collection Always seek consent before collecting any customer data. The image below shows a signup form with 2 checkboxes, one for newsletter and one for receiving marketing communication. You’re selling to customers. 5 Make data protection the core of your activities.

Merchant Services 145

Merchant Services Payment Services Marketing Customer Data 145

Retail TouchPoints

JANUARY 12, 2023

New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products. Growth is likely to continue in 2023, fed by the ongoing deprecation of third-party cookies that has made first-party customer data a highly valuable asset for brands and retailers.

Consumer 279

Consumer Food and Beverages Beauty and Health Toys 279

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. Buyers today simply expect personalized emails.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

ChannelAdvisor

JULY 1, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. Everywhere you turn, someone is preaching the importance of data in improving the customer experience. But many brands and retailers still lack the tools necessary to harness important customer data and put it to good use. Watch On-Demand.

eCommerce 40

eCommerce Webinar eCommerce Platforms Multi-channel 40

ChannelAdvisor

JULY 1, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. Everywhere you turn, someone is preaching the importance of data in improving the customer experience. But many brands and retailers still lack the tools necessary to harness important customer data and put it to good use. Watch On-Demand.

eCommerce 40

eCommerce Webinar eCommerce Platforms Multi-channel 40

ChannelAdvisor

JULY 1, 2019

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. Everywhere you turn, someone is preaching the importance of data in improving the customer experience. But many brands and retailers still lack the tools necessary to harness important customer data and put it to good use. Watch On-Demand.

eCommerce 45

eCommerce Webinar eCommerce Platforms Multi-channel 45

Optimizely

MAY 30, 2019

For today’s marketers, the challenge isn’t acquiring customer data — we have tons of it! The real struggle is extracting actionable insights from the data that can help guide your decisions as a marketer. We all know that understanding customer intent is very effective. Subscribed to your newsletter.

Article 170

Article Blog Social Media Events 170

Korona

OCTOBER 12, 2022

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. This suggests that people are more likely to be repeat customers of a physical location rather than just shop around for the cheapest option online. And consumers still prefer to do it in person.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

Korona

OCTOBER 12, 2022

Nothing is more rewarding for a liquor store owner than customers who are loyal to their store and recommend it to their friends and family. This suggests that people are more likely to be repeat customers of a physical location rather than just shop around for the cheapest option online. And consumers still prefer to do it in person.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

Kissmetrics

OCTOBER 7, 2021

When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. Marketing without cookies means you’d have to rely on first-party data (more on that below) rather than third-party cookies. The biggest benefit of working with first-party data is you own the data.

Marketing 264

Marketing PPC Social Media Books 264

Optimizely

FEBRUARY 19, 2021

How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? Turns out, direct mail marketing is a robust way to stay connected with your customers through personalization. What consumer demands does it still meet? How is its effectiveness measured?

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. That data helps create personalized experiences that show your customers they are valued and understood, ultimately building loyalty.

X-cart 67

X-cart eCommerce Marketing Live Chat 67

Kissmetrics

MAY 10, 2021

You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. How Does Blockchain Work for Data Security? Blockchain is a possible solution to giving customers peace of mind over their data. Transparency for Customers.

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Liveintent

NOVEMBER 22, 2022

Respecting customer data — by using privacy-safe tools and strategies — only serves to improve monetization. And the right monetization strategies can yield even more valuable data for future engagement. .” A kitchen appliance brand, for instance, can launch ads in an email newsletter from a food or cooking blog.

Subscription 62

Subscription Blog Consumer Improvements 62

lateshipment

JANUARY 17, 2023

The main reason is due to the fact that customer experience (CX) much like e-commerce is an ever-changing area and you need to keep yourself updated with new trends in the field to thrive and enjoy success. In short, CX helps you build and maintain a loyal customer base. That’s not all! 6 E-commerce CX Trends to Look out for in 2023.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

Optimizely

NOVEMBER 23, 2017

They know that many brands will offer a small discount if they sign up for a newsletter or share their email address. By immediately offering a discount to new customers, you devalue your products, hurt your margins, and condition buyers to expect a discount every time they buy. Ecommerce buyers are smart. Save products easily.

Shipping Costs 150

Shipping Costs B2C Travel Customer Loyalty 150

Optimizely

NOVEMBER 1, 2018

If you want customers to choose your brand, then you need to use content to power your marketing efforts and convince people that your product is the best. However, the content your customers want to read today depends on exactly where they are in their buyer’s journey. Customer reviews. A newsletter. Consideration.

B2C 354

B2C Marketing B2B Article 354

Liveintent

NOVEMBER 17, 2020

It wasn’t essential for brands to rely on email to build relationships with their customers just a few years ago—but that’s no longer the case. A January 2020 report showed that a whopping 88% of brands use email to communicate with their customers. Do you know what makes for some excellent first-party data?

Marketing 71

Marketing eCommerce Subscription Gifts 71

Optimizely

JUNE 29, 2017

It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value. Razorgator is a Zaius customer that was seeking to drive AOV. Razorgator is based in California, has over 1 million customers, and has sold over 3.5

B2C 150

B2C Events Channel Customer Data 150

Blue Acorn

FEBRUARY 21, 2019

Product registration isn’t exactly the sexiest ecommerce topic, but it’s how brands capture millions of customers who purchased their products through retail channels. Once only used for recall notifications, product registration has now evolved into quasi-loyalty programs for retail customers. Subscribe to our monthly newsletter.

Customer 40

Customer Retail Gifts eCommerce Platforms 40

Kissmetrics

SEPTEMBER 14, 2020

This means even small businesses can put themselves in front of millions of new potential customers with just a few clicks. It gives customers access to a universal shopping cart, shareable lists, and instant checkout with saved payment credentials. Let’s go back to the burnt skillet example to walk through the customer buying process.

Merchant Services 358

Merchant Services Payment Services Shipping Costs Shopping Carts 358

Optimizely

JUNE 6, 2017

A shopper who hasn’t engaged with your brand in a year or more needs to be marketed to differently than a shopper who’s only been quiet for a month or two, and the same goes for one-time buyers vs. once-loyal customers, or even a customer who repeatedly bought pants vs. one that bought kitchenware.

Mobile 170

Mobile Channel Reference Customer 170

ESW

NOVEMBER 12, 2018

However, recent changes brought about by GDPR in May led to a flood of privacy policy update emails to customers. Smart brands, however, were left wondering how they can use their privacy policies to engage customers instead of alienating them. Crafting a customer-friendly policy is more than a formality.

Customer 87

Customer Consumer Information Other 87

Groove

NOVEMBER 25, 2019

This has allowed HubSpot to expand its service offerings - keeping its customers, and their customers, as the main focus. The inbound marketing methodology focuses on attracting the right visitors, converting them into leads, closing deals to make them customers and continuing to delight their customers. HubSpot Tools.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

Kissmetrics

FEBRUARY 9, 2021

Website users are potential customers. What do you think happens when a customer visits your website and can’t find the answer to their question? Qualitative metrics measure customer experience quality on your site and include recommendations, satisfaction, and ratings. Run a Customer Success Survey to Measure UX.

Information 304

Information Social Media Other Customer 304

Email Audience

JUNE 30, 2021

TrackSmith is arunning gear and apparel company that uses its email marketing to tell the stories of its customers. Chances are your customers are waiting to open one. Retail abandoned cart emails target customers who considered buying from you. The customer is already ready to buy. Back to the customer data piece again.

Customer 52

Customer Retail Shipping Costs Events 52

Email Audience

FEBRUARY 28, 2020

And companies are able to increase revenue from the mass audiences that receive your mail… Additionally you’ll also receive another valuable asset – customer data. Based on how your customers respond to your emails, you can gather their data and then use it to hyper-target and more importantly, personalize your campaigns.

Events 104

Events Games Channel Webinar 104

Liveintent

DECEMBER 20, 2021

” For many consumers, email is a portal to the rest of the web — offering a customized inbox of opt-in content from publishers, brands, coworkers, family, and friends. This means they’ll have to find a new way to identify, track, and target customers across the web. ” Own and control your customer data. .

Social Media 126

Social Media Customer Data Marketing Customer 126

BigCommerce

SEPTEMBER 14, 2018

If your brand wants to win the direct to consumer game, you can’t just efficiently fill orders, you need to expertly fulfill the modern expectations of customers who place those orders. Which customer expectations are changing. Customers have come to expect, and demand, buying directly from a brand, no matter what they sell.

Consumer 305

Consumer Shipping Costs Merchant Services Games 305

eCommerceFuel

SEPTEMBER 6, 2023

.” Translate that to customer segmentation: 20% of your customers could generate 80% of your profits. Or, as Drew Sanocki, Founder of Nerd Marketing, terms them, these are your “whales”—the crème de la crème of your customer base. Table of contents Why Segment Customers?

Customer 26

Customer Social Media Marketing Recommendation 26

Liveintent

JANUARY 11, 2022

” To help brands prepare for this tectonic shift, Parker, who also hosts her Programmatic Digest podcast, shared her insights about programmatic media buying, email newsletter marketing, and personalization in a cookieless world. ” Why have email newsletters become so popular again? “That’s the missing piece.”

Games 71

Games Consumer Channel Marketing 71

Liveintent

JANUARY 20, 2021

No one can look back and say, “Remember how we pivoted our email newsletter and social media strategy during the Spanish Flu? Hawthorne has become more content-focused in its email newsletters, highlighting specific team members and how they’re dealing with social distancing. Let’s just do that.”

Books 71

Books Social Media Webinar Customer Data 71

Kissmetrics

SEPTEMBER 23, 2020

A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7. a live person.

eCommerce 265

eCommerce Information Recommendation Customer 265

Smile.io

JANUARY 23, 2023

The food and beverage industry is extremely competitive, but once you can lock in a customer to pledge loyalty to your products, you can start building brand loyalty. The food and beverage industry within DTC sees about 1/3 of customers shop for the same brand repeatedly. “Customers are stoked, to say the least.

Food and Beverages 85

Food and Beverages Social Media Customer Loyalty Reference 85