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This Halloween, Don’t Get Spooked By In-Game Mobile Ads

Forrester eCommerce

Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually. It’s not the first acquisition of its kind: Earlier this year, console gaming giant Sega purchased Rovio, […]

Games 387
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Walmart Releases Software Development Kit to Simplify In-Game Commerce Integrations

Retail TouchPoints

Walmart has teamed up with gaming development platform Unity to offer its developers the ability to integrate Walmart commerce functionality into the games and apps they build. We’re excited to be able to give Unity developers the option of another new revenue stream while keeping players within their games and experiences.”

Games 230
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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 193
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Amazon Anywhere Offers In-Game Shopping for Real-World Products

Retail TouchPoints

Amazon has debuted a new immersive shopping functionality called Amazon Anywhere that allows customers to discover and buy physical products from Amazon within virtual environments such as video games, augmented reality applications and mobile apps. Screenshot from Niantic’s new game, Peridot.

Games 266
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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

An Accenture survey of 16,000 customers in 13 countries across Asia, Europe, Latin America and North America reported that over half of all consumers have adopted digital payment methods such as digital wallets, many of which displace banks’ brands from the customer experience. Consumers value the convenience these offer.

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T-Mobile MONEY’s Checking Account: Game Changer?

Forrester eCommerce

On April 18th, T-Mobile officially launched its T-Mobile MONEY checking account, after a soft launch late last year. And this isn’t T-mobile’s first foray into banking either.

Mobile 342
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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. Make Mobile Count. Make Mobile Count.

Mobile 839