RTP blog

JULY 7, 2019

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons.

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Social Media eCommerce Point of Sale Operations 150

BigCommerce

JULY 26, 2018

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? Types of Social Media Videos. Customer testimonials.

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Social Media BigCommerce Demo Events 287

Ecommerce Platforms

MARCH 5, 2017

Whether a customer contacts you through email, phone, chat or a support ticket, they want a fast response. After that the customer is going to judge you on the quality of support. Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support?

Social Media 136

Social Media Customer Multi-channel eCommerce 136

Inflow Insights

AUGUST 4, 2021

Today, we’re focusing on paid social media marketing. While the way we do social media marketing is continually changing, one thing stays the same: It can be the factor that makes or breaks your online store’s success, especially during the busiest shopping season of the year. Start advertising early — like, right now.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Retail TouchPoints

OCTOBER 25, 2021

Customer communication is undoubtedly important. But the difference between a message that’s welcome and one that’s an intrusive annoyance differs between both generations and platforms, according to a study by Data Axle. ” The right message can differ from channel to channel as well as person to person.

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Retail TouchPoints

FEBRUARY 15, 2024

However, as a study from Oxford found, the effects of technology on loneliness depend on the type of interaction with that technology. If the social media giants can introduce commerce into their platforms, we can do the reverse by building ecommerce platforms that are conducive to positive interpersonal interaction.

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Live Chat Social Media eCommerce Consumer 255

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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Social Media B2B Food and Beverages Download 78

Kissmetrics

APRIL 4, 2018

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media? It’s true social.

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Social Media Download Books Subscription 229

ROI Revolution

APRIL 23, 2021

With one-day click optimization, advertisers will receive opt-in data but not data for opt-out or non-iOS customers beyond one-day post-click. With seven-day click optimization, advertisers will receive all available data for opt-in/non-iOS customers but no data for opt-out customers. YouTube Leading Social Media Growth.

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Retail TouchPoints

JULY 27, 2023

Not only are we feeling, but Damasio’s study also revealed that every decision we make is grounded in emotion. We rely on logic or rationality to appeal to customers without once tapping into the emotions at play in their purchase decisions. To fully understand our customers’ emotions, we need to understand their values.

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Customer Marketing Consumer Toys 213

ROI Revolution

MAY 21, 2021

The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico. Facebook Offering New Social Commerce Tools. Claim your copy! What Is Clubhouse?

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Social Media Download Document eCommerce 78

ROI Revolution

JUNE 18, 2021

Branded content appears across the digital ecosystem but most obviously on social media like Facebook and Instagram posts, Instagram Stories and Reels, TikTok, Snapchat, YouTube, blogs – anywhere your customers consume and engage with content. Using Branded Content With Your Paid Social Media Strategy.

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Social Media Channel Marketing Information 78

Groove

NOVEMBER 12, 2020

A customer's first impression — better yet, first experience — with a brand often makes or breaks their purchasing decision. Make a great first impression and create a positive experience for your customers by catering to their unique needs. How To Improve Customer Experience: 5 Tips. Understand who your customers are.

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Customer Experience Improvements Customer Social Media 356

Bryan Eisenberg

APRIL 4, 2016

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

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Social Media White Paper Channel Conversion Optimization 200

Smile.io

APRIL 15, 2024

Whenever a brand reconfigures its loyalty program, there’s cause for worry amongst its most loyal customers.   That’s because rewards program changes devalue the points currency more often than not, making them less enticing to loyal customers. Will my points be worth the same value? Are you changing your rewards?

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Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. This approach can reduce fraud losses and improve the shopping experience for good customers. K eep bots out of your customers’ accounts and checkout.

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Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Shipping Costs Improvements Live Chat Retail 251

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

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Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call. And yes, customers are noticing.

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Customer Multi-channel Channel Customer Experience 274

Retail TouchPoints

SEPTEMBER 27, 2023

Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.

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Social Media Multi-channel Consumer Comparison Shopping 299

365 Retail

DECEMBER 9, 2022

New research has revealed that 82% of us are either quite or very likely to be using social media to get ideas on what to buy for Christmas gifts this year, with 46% saying they are using social media more or much more than a year ago to get ideas on what to buy. 4% said they shopped online every day.

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Social Media Gifts Clothing Toys 52

ROI Revolution

JANUARY 15, 2020

Welcome to the first Social Media Water Cooler of 2020! Explore custom lists of creators based on past partners and creators who like your page. Forecasts predict the social media platform will see ad revenue soar to $13.9 Published January 15, 2020. Instagram’s New Brand Collabs Manager.

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Social Media Download Management Information 78

Wiser

APRIL 24, 2023

Whether it’s restaurants, big chains, local businesses or anything in between, shoppers turn to ratings and the testimony of other customers to lead them in the right direction. Furthermore, 85 percent of customers say that they trust online reviews as much as personal recommendations. Why Are Customer Reviews Important?

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Customer Social Media Consumer Recommendation 157

Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Retail 312

Retail Customer Loyalty Social Media POS 312

Kissmetrics

MARCH 1, 2021

One simple yet powerful marketing tool you can use to your advantage is the Google Customer Reviews feature. That’s why getting as many reviews as possible from your customers can be one of the best things you can do for your business. Google has made that easy with Google Customer Reviews.

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Customer Merchant Services eCommerce Social Media 277

Retail TouchPoints

MAY 12, 2023

If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. Across all generations, a majority say they watch UGC videos on social media. Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ?

Games 302

Games Social Media Multi-channel Consumer 302

Retail TouchPoints

JUNE 10, 2022

Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. They expect you to be able to meet their customer behaviors in unique ways, so you better know your customer, particularly at that age demographic, and not make it a one-size-fits-all experience.

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Social Media Channel Technology Travel 277

Retail TouchPoints

DECEMBER 15, 2021

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. The ability to create connective, fundamental relationships with customers is what separates marketplace leaders from followers.

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Customer Experience Customer Social Media Presentation 306

Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Not all brands, social media influencers and brand ambassadors are a good fit together.

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Social Media Events Document Marketing 317

Retail TouchPoints

MARCH 28, 2023

The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.

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Customer Customer Data Improvements Marketing 295

Retail TouchPoints

MARCH 8, 2021

Using the data at their fingertips, retailers can capture a more in-depth view of customers’ lives, allowing them to better understand their wants and needs — and ultimately use that picture to create a service experience that incorporates both technology and humans. We really believe that technology should help, not replace.

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Customer Data Customer White Paper Technology 264

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. In the age of social media, shoppers are constantly connected online. This article will explain how to sell on social media and the right platforms for social selling. What is social selling?

Social Media 52

Social Media eCommerce Merchant Services Payment Services 52

Retail TouchPoints

FEBRUARY 14, 2023

Consumer-facing brands have spent hundreds of millions of dollars over the past few decades creating unique customer experiences in their physical brick-and-mortar locations. A new customer experience study from J.D. How to Really Know Your Customer One standout example of this is a project my company worked on with a major U.S.

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Customer Banking Customer Experience Social Media 235

Groove

MARCH 8, 2024

Its comprehensive features can help any business drive sales, build strong relationships with customers, and enhance the customer's overall experience. Its comprehensive features can help any business drive sales, build strong relationships with customers, and enhance the customer's overall experience.

Marketing 195

Marketing WooCommerce Multi-channel Social Media 195

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. Consequently, this is a medium that retailers must seriously consider in order to reach the customers of the future.

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Payments Payment Services Social Media Electronics 277

Retail TouchPoints

MARCH 9, 2023

We’ve done a lot of brand studies and our brand image with Gen Z is very, very strong, so we don’t have an issue with brand image,” said Hawkins in an interview with Retail TouchPoints. “We This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

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Omnichannel Social Media Mobile Fashion 278

Groove

JULY 9, 2020

Ensuring the proper timing relies heavily on the stage in which a customer is at in the buyer's journey. There are a number of tactics that can be used to build an eCommerce branding strategy that attracts, engages and delights customers. Establish your brand on social media. Establish Your Brand On Social Media.

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Social Media eCommerce Webinar SEO 352