Retail TouchPoints

MAY 1, 2024

What was once a transactional pitstop becomes a destination inviting customers to develop a deeper connection to the brands they love. By crafting a compelling story around the brand or products, retailers can forge a profound and enduring connection with customers. Visuals, sounds and textures shape moods and time spent in store.

Technology 299

Technology Arts Payments Customer Loyalty 299

ROI Revolution

APRIL 23, 2021

With one-day click optimization, advertisers will receive opt-in data but not data for opt-out or non-iOS customers beyond one-day post-click. With seven-day click optimization, advertisers will receive all available data for opt-in/non-iOS customers but no data for opt-out customers. YouTube Leading Social Media Growth.

Social Media 78

Social Media B2C Events B2B 78

Wiser

APRIL 24, 2023

Whether it’s restaurants, big chains, local businesses or anything in between, shoppers turn to ratings and the testimony of other customers to lead them in the right direction. Furthermore, 85 percent of customers say that they trust online reviews as much as personal recommendations. Why Are Customer Reviews Important?

Customer 157

Customer Social Media Consumer Recommendation 157

Retail TouchPoints

MARCH 28, 2023

The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.

Customer 283

Customer Customer Data Improvements Marketing 283

Retail TouchPoints

SEPTEMBER 27, 2023

Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.

Social Media 297

Social Media Multi-channel Consumer Comparison Shopping 297

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

JUNE 10, 2022

Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. They expect you to be able to meet their customer behaviors in unique ways, so you better know your customer, particularly at that age demographic, and not make it a one-size-fits-all experience.

Social Media 270

Social Media Channel Technology Travel 270

Smile.io

APRIL 15, 2024

Whenever a brand reconfigures its loyalty program, there’s cause for worry amongst its most loyal customers.   That’s because rewards program changes devalue the points currency more often than not, making them less enticing to loyal customers. Will my points be worth the same value? Are you changing your rewards?

Social Media 74

Social Media POS Gifts Events 74

Kissmetrics

MARCH 1, 2021

One simple yet powerful marketing tool you can use to your advantage is the Google Customer Reviews feature. That’s why getting as many reviews as possible from your customers can be one of the best things you can do for your business. Google has made that easy with Google Customer Reviews.

Customer 277

Customer Merchant Services eCommerce Social Media 277

Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Let’s explore how you can create this type of campaign.

Social Media 307

Social Media Clothing Recommendation Fashion 307

Groove

JUNE 9, 2021

With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. 90% of all marketers have said that social media has increased exposure. This will not only earn you more email subscribers but also help increase your followers on social media.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

lateshipment

JULY 17, 2020

Running re-targeting ads on social media could do the trick, but if you want to kick things up a notch, here are some techniques and tips to keep in mind. . Visitors who make it to case studies or reviews are more likely to eventually buy your product. That’s where re-targeting comes in. Maybe they simply need a reminder.

Customer 237

Customer Shipping Costs eCommerce Customer Retention 237

Retail TouchPoints

FEBRUARY 25, 2022

A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Every retailer is trying to understand the customer. The traditional TV medium is becoming more social, and customers are loving it.

Social Media 304

Social Media Retail Events Channel 304

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. To break through all this noise, retailers must rely on personalization.

Small Business Retail 231

Small Business Retail Marketing Retail Social Media 231

Kissmetrics

NOVEMBER 4, 2020

But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. My recommendation? Thrive Agency’s work and expertise in Amazon PPC is among the services that has earned them numerous awards from reputable domains, and they equally have Amazon-specific case studies. #3 So, with over 2.5

Marketing 292

Marketing PPC eCommerce Social Media 292

Retail TouchPoints

JANUARY 4, 2023

For customers, product selection has gone up while prices have gone down , and convenience has become king. But businesses are discovering that digital tools can provide customers with a new way to provide a personalized and engaging shopping experience. By using high-quality images and videos of products, customers are drawn closer.

eCommerce 268

eCommerce Omnichannel Comparison Shopping Recommendation 268

Smile.io

APRIL 25, 2023

By breaking customers into distinct groups, you can use each tier to challenge shoppers to see if they can reach that next milestone. You want your most loyal customer to feel like they achieved something that others could not, and inspire your other customers to strive to get there.

Recommendation 60

Recommendation Social Media Events Customer Retention 60

Retail TouchPoints

AUGUST 3, 2023

The next challenge becomes customer consideration. Consumers increasingly distrust corporations , the media and studio-produced ads. In the face of consumer distrust, purchase decisions are increasingly made through peer recommendations — more specifically from peers that share a similar set of identities, affinities and geographies.

Marketing 244

Marketing Retail Social Media Consumer 244

Kissmetrics

JANUARY 13, 2021

Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. Usage of social media has steadily increased across the board, according to another Pew Research study. But, Twitter isn’t a ghost town.

Social Media 290

Social Media Blog Recommendation Article 290

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. Consumers tend to place the most trust in recommendations from people they know. According to a study by Tomoson , influencer marketing yields a $6.50

Marketing 419

Marketing Social Media Blog Clothing 419

Retail TouchPoints

OCTOBER 14, 2022

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. TikTok is a place where businesses of all sizes can connect with audiences, grow their customer base and drive revenue.

Social Media 286

Social Media Games Fulfillment Events 286

UpSellIt

OCTOBER 21, 2021

New customer acquisition is a beautiful thing. By leveraging personalized solutions and targeted conversion strategies, beauty brands can shine through the saturated marketplace and turn undecided shoppers into loyal customers. So, how can beauty brands boost new customer acquisition online? Product Recommendations.

Customer 123

Customer Recommendation Social Media Presentation 123

Kissmetrics

OCTOBER 13, 2021

Still not sold on the buying power of social media? Fifty-four percent of social media users research products on different platforms. Seventy-one percent of users will make a purchase based on social media referrals. What is social selling? What is social selling?

B2B 290

B2B Social Media Shipping Costs Marketing 290

Kissmetrics

FEBRUARY 23, 2021

Social media is a noisy place. What does this mean for the future of social media and digital marketing? It’s where your core audience hangs out, and their attention isn’t fragmented like it often is on larger social media sites. As an author, it pays to be active on a site like Goodreads.

Social Media 266

Social Media Books Hobbies Other 266

Optimizely

AUGUST 14, 2018

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. By looking deeper into the psychology behind customer loyalty programs, a clearer picture of how brands should be incentivizing customers comes into focus. .

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Kissmetrics

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. Then use social media platforms like Instagram. Then use social media platforms like Twitter and LinkedIn. Then use social media platforms like Facebook.

eCommerce 271

eCommerce Social Media Shipping Costs Reference 271

Kissmetrics

FEBRUARY 1, 2021

Even if you aren’t quite familiar with SEO plugins, AIOSEO makes it incredibly easy to use as you can set up your data and integrate your social media platforms without hiring an expert. Some prominent features include: SEO custom user roles SEO audit checklist Smart XML sitemaps Exceptional 24/7 customer support.

SEO 355

SEO Social Media Improvements PPC 355

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. But thankfully, you don’t have to.

Marketing 361

Marketing Social Media SEO Workshop 361

Retail TouchPoints

SEPTEMBER 22, 2022

When we consider the methods that have successfully held onto existing customers as well as garnering new ones, there is a common theme: personalization. If the past few years have taught us anything, it’s that personalizing the customer experience is what keeps consumers coming back time and time again. Tried on and purchased?

Customer Loyalty 285

Customer Loyalty Social Media Customer Experience Fashion 285

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 258

Marketing Food and Beverages Retail Consumer 258

Retail TouchPoints

SEPTEMBER 30, 2021

But without access to in-person consumer panels throughout the pandemic, many CPG brands struggled to keep a pulse on their customers’ preferences and demands around product taste, packaging, price and more. Thanks to services like Amazon and Uber, customers today expect and want more on-demand and personalized experiences.

Consumer 274

Consumer Social Media Improvements Customer Loyalty 274

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Korona

MARCH 25, 2022

Given that the probability of an existing customer returning to purchase something at your store is 60-70% compared to the 5-20% chance of converting a new customer, it’s no surprise that eCommerce brands are prioritizing customer retention. 7 Ways to Improve Customer Loyalty. Social media engagement.

Customer Loyalty 98

Customer Loyalty eCommerce Customer Social Media 98

Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Not any more. There are more than 3.5

Social Media 363

Social Media Blog Marketing Other 363

Kissmetrics

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn prospects into customers in one step. What is Direct Response Marketing?

Marketing 301

Marketing Social Media Gifts Reference 301

Kissmetrics

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Step 1: Understand Your Customers. Your marketing efforts’ ultimate purpose is to reach the most customers and get them past the sales funnel. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

Marketing 363

Marketing Social Media Document Article 363