Kissmetrics

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It higher win rates and 18.1% Generate Leads.

Social Media 363

Social Media B2B Document Information 363

Kissmetrics

APRIL 1, 2021

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. 14 Steps for E-Commerce Companies to Find Success Using Social Media.

Social Media 363

Social Media eCommerce Payment Services Apparel 363

Kissmetrics

FEBRUARY 11, 2021

How important are marketing ethics when it comes to your purchase decisions? Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads.

Social Media 275

Social Media Marketing Beauty and Health Consumer 275

Wiser

OCTOBER 4, 2023

No business can afford to ignore the power of social media as a tool for brand amplification. For more established businesses, a dynamic social media presence is essential to maintain relevance, engage with customers, and attract new audiences. Overall, the influence of social media networks is profound and undeniable.

Social Media 145

Social Media Presentation Customer Experience Consumer 145

Kissmetrics

NOVEMBER 23, 2021

The username you use on social media sites can either help or hurt your brand. If you can’t be found, you risk losing market share to brands that are more easily accessible. If you can’t be found, you risk losing market share to brands that are more easily accessible.

Social Media 280

Social Media Channel Information Other 280

Kissmetrics

DECEMBER 1, 2020

In the world of digital marketing , content is king. They unlock connections to your target market—people who are looking for what you’re trying to sell. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Where do they live?

Social Media 326

Social Media Information Other Mobile 326

lateshipment

MAY 30, 2023

Even if your products are the best in the market with minimal competition, there are things that are needed from your end to make your products reach your target audience. And one such channel that can be the best choice for you in the current scenario is your social media game. Here are some stats that should convince you.

Social Media 130

Social Media Technology eCommerce Shipping Costs 130

Kissmetrics

DECEMBER 1, 2021

Data and analytics play considerable roles in marketing. From showing you trends to giving you insights into your target audience to helping you create effective campaigns, data is critical. This is why Google Data Studio is a program every marketer should try out. What Is Google Data Studio?

Marketing 250

Marketing Social Media Presentation Information 250

Retail TouchPoints

MARCH 15, 2024

Publications about marketing often invoke the comparison of a digital shelf with a physical one. Identifying the performance and optimization opportunities for all these elements requires digital shelf analytics (DSA) to cover a variety of data points. However, this isn’t enough even if the company is operating in a local market only.

Telecommunications 234

Telecommunications eCommerce Platforms Games eCommerce 234

Kissmetrics

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. Blockchain technology is a new way to secure your data. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. After all, data is valuable.

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Kissmetrics

JULY 9, 2019

How much are 100 social media followers really worth? Each company has been participating in all these social networks for at least 3 years and they have at least 100 social media followers on each platform. And for the purpose of this blog post, we will focus only on organic social media traffic.

Social Media 275

Social Media B2B Definition B2C 275

Kissmetrics

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. However, turning raw data into labeled data takes time. The good news is data labeling is scalable when you work with the right data labeling software. What Is Data Labeling?

Marketing 266

Marketing eCommerce Social Media Automotive 266

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. It’s not merely about substituting cookie-based tracking with another data-centric method. Traditional keyword searches fall short, but with gen AI fueled by massive data sets, a system like Lucidworks Fusion can quickly deliver precise answers.

Social Media 274

Social Media B2C B2B Customer Data 274

Kissmetrics

APRIL 2, 2019

billion to show you where social media is headed and what you should do to succeed in the landscape. Let’s dive into the data…. Expect less traffic from the social web, even if you pay for it. Since 2015, the amount of shares a blog post receives from the social web has been declining. Look at the graph below.

Social Media 279

Social Media Games SEO Other 279

Forrester eCommerce

OCTOBER 10, 2018

Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Our Forrester Social Technographics® data uncovers that consumers scored the lowest in the buy stage of the […].

Social Media 327

Social Media Consumer Blog Retail 327

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Craft tailored quizzes for meaningful insights.

Social Media 263

Social Media Consumer Information Marketing 263

Inflow Insights

AUGUST 4, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on paid social media marketing. Get your first-party data in order. Look at historical holiday shopping data.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

RTP blog

JULY 7, 2019

However, with scammers continually on the lookout for bigger audiences to sell to, the rapid year-on-year growth of social media users has offered a unique opportunity for them to further expand their operations. In recent years, counterfeiters have quickly recognized the potential of social media platforms for a number of reasons.

Social Media 150

Social Media eCommerce Point of Sale Operations 150

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing WooCommerce Multi-channel Social Media 195

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. With recent missteps by social media giants like Facebook, consumers have become increasingly aware of how their personal data is collected and used. So how should retailers use zero-party data?

Gifts 250

Gifts Shipping Costs Social Media Outdoor 250

Retail TouchPoints

MAY 18, 2023

Touchland’s rapid growth has inspired founder and CEO Andrea Lisbona to invest in a robust enterprise resource planning (ERP) system that supports scalable, data-driven expansion. Touchland analyzed data to understand consumer behaviors and found that shoppers were buying six or seven units at a time.

POS 247

POS Channel B2C Social Media 247

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. E-sellers will leverage social channels more than ever.

Social Media 280

Social Media Beauty and Health Multichannel eCommerce 280

Forrester eCommerce

MAY 2, 2018

Q1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. For the most part, the financial markets seem to […].

Social Media 210

Social Media Marketing B2C 210

Retail TouchPoints

MAY 8, 2023

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 308

Marketing Technology Social Media Recommendation 308

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. of marketing decision-makers. Instagram saw just 3.7%

Social Media 78

Social Media B2B Food and Beverages Download 78

RTP blog

JUNE 7, 2019

Or, she can simply open her favorite social media app, search for your company name, and send her question directly to you within minutes…or less. Their customers prefer to receive service on social media, and fast. She’d have to look that up, too. This is the exact type of customer that retail brands encounter each day.

Social Media 150

Social Media Operations Definition Technology 150

Kissmetrics

APRIL 4, 2018

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media? It’s true social. No data mining.

Social Media 229

Social Media Download Books Subscription 229

Kissmetrics

DECEMBER 7, 2020

But, if you aren’t using pivot tables, you could be missing out on valuable insights about the effectiveness of your SEO, social media, or content marketing campaigns. Data is the most powerful resource on the planet right now — some are even calling it the “new oil.” Step 1: Find Your Source Data.

Marketing 293

Marketing eCommerce Information Presentation 293

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . of total company revenue so far this year.

Omnichannel 257

Omnichannel Marketing Social Media Channel 257

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 240

Marketing Customer Retention Shopify Social Media 240

Kissmetrics

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. What Is Facebook Marketing? With over 2.74 Collection Ads.

Marketing 359

Marketing Social Media eCommerce Events 359

RTP blog

FEBRUARY 8, 2019

This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook. Every investment in digital marketing will come back to you. Rigel Cable.

Social Media 150

Social Media Small Business Retail eCommerce eCommerce Platforms 150

ROI Revolution

APRIL 23, 2021

This data will operate under a one-day click attribution model and will be aggregated, delayed, and modeled. One-day click opt-out data will only be included in Ads Manager reporting totals if your campaign or ad set is optimized for one-day clicks. Opt-out data will not be included in seven-day click reporting. Apple iOS 14.5

Social Media 78

Social Media B2C Events B2B 78

Groove

MARCH 6, 2024

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. HubSpot and Klaviyo are two of the biggest names in eCommerce marketing today, and each brings a wealth of benefits to the table.

Social Media 370

Social Media Customer Data Shopify Magento 370

Groove

APRIL 19, 2024

You're looking for advanced marketing and SEO tools. BigCommerce has a larger scope of built-in marketing and SEO functionalities, which allow you to create targeted marketing campaigns and improve organic search ranking. Import Your Data into BigCommerce BigCommerce offers various import tools to migrate Shopify to BigCommerce.

BigCommerce 395

BigCommerce Shopify Payment Services SEO 395

Kissmetrics

NOVEMBER 11, 2021

It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level. 10 Tips for Organic LinkedIn Marketing. All social media is about an exchange.

Marketing 272

Marketing Social Media Information Article 272

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Marketing 362

Marketing Social Media SEO Channel 362