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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Given that Android installs peaked in early November, we’ll reconsider budget allocation for campaigns targeting Android devices during November for our ecommerce campaigns in 2024. Likewise, we’ll consider shifting our iOS budgets until later in November to better optimize the overall performance for this operating system.

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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148
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Report: Forever 21 Will Reestablish  Physical Presence in China With a New Store

Retail TouchPoints

The fast fashion retailer initially re-entered China for the third time in August 2021 through online platforms Vipshop and Pinduoduo. to manage Forever 21’s China operations. The Chinese ecommerce market is expected to be worth $3.3

Webinar 265
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Overcoming Labor Shortages in Logistics with Robotics and Automation to Deliver on Market Expectations

Retail TouchPoints

For years, fashion retailers have faced mounting pressures from both customers and employees to evolve. More recently, there’s been a strong urgency expressed for automation and robotics by fashion retailers for better throughput of parcels from warehouses to parcel carriers. By 2025, the value is said to reach well over $1.2

Marketing 271
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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Retail TouchPoints

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. operations. was expensive.

eCommerce 264
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Kentucky Fried Chicken for Christmas? Why You’ll Eat KFC in Japan

BigCommerce

This message pervaded television commercials, and appealed to one culture’s fascination with another’s cuisine in a similar fashion to the West’s adoption of sushi. Today KFC operates more than 1,200 stores across Japan –– with monthly profits doubling in December. Photo Source.

Fashion 367
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Expanding into the European eCommerce Market: Pitfalls & Challenges

ESW

Successfully cracking the lucrative European market poses significant challenges not encountered in North America. Here are some of the biggest hurdles to consider if you’re eager to make Europe part of your eCommerce growth plan. In fact, eCommerce is the fastest growing segment in retail across Europe. billion USD).