May, 2019

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The Science Behind Time to Next Purchase

Optimizely

Subscribed to your newsletter. It also pulls in data about the acquisition channel, whether Google Ads, social, or newsletter, and the properties of the particular products they viewed. If a customer opens your newsletter and closes it again two seconds later, then they are less likely to make a purchase. Clicked an ad.

Article 170
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You’re Not Doing Enough with Your Ecommerce Newsletter

Optimizely

Does your ecommerce newsletter suck? Your open rates are just OK; your clicks so-so; and you get the occasional conversion, but there’s clearly more you could be doing with your customer newsletter. Think about how many email newsletters you receive each week yourself. Here’s how to up the impact of your ecommerce newsletter.

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Newsletter Retargeting 101: How to Capture Would-Be Customers Using Emails

BigCommerce

The truth about ecommerce is that it’s a numbers game. While the quality of your products and the layout of…

Games 365
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ChannelAdvisor Pulse E-Commerce Newsletter | April 2019

ChannelAdvisor

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here. New Webinar. Get Prime Day Ready: Make the Most of Amazon’s Biggest Shopping Day. Tuesday, May 7, 11 a.m.

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ChannelAdvisor Pulse E-Commerce Newsletter | May 2019

ChannelAdvisor

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here. Google’s New (and Improved) Shopping Actions.

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Everything You Need to Test and Optimize Ecommerce Web Forms

Optimizely

These include: Sign up for a newsletter. If you are asking them to subscribe to something such as your newsletter, it’s good practice to ask them to confirm and opt-in via a link in their email. Sign up to become part of a loyalty program or for an account. Attend an in-person on online event. Access premium content.

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5 ways to leverage web design for a positive ecommerce experience

GetElastic

For instance, don’t have pop-ups that urge customers to sign up for newsletters, unless there is an incentive for doing so. Only if there are incentives offered like discounts for signing up to the newsletter, such pop-ups should be avoided since they don’t enhance the customer buying experience. Walmart is great at doing this.