Smile.io
JULY 25, 2023
Every good loyalty program incentivizes one-time customers to return for a repeat purchase. But great loyalty programs give customers an experience they won’t forget. One way to accomplish this level of retention marketing is by creating a unique loyalty program that stands out from the crowd. There are three common types of loyalty programs—points programs, tiered VIP programs, and referral programs.
Salsify
JULY 25, 2023
Learn more about voice-activated devices, their role in voice commerce, and their growing prevalence in shoppers’ lives everywhere.
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Fastr
JULY 27, 2023
The ecommerce buying journey, known as the path to purchase, can be likened to many scenarios – getting from point A to point B, putting together a piece of furniture, or cooking a delicious meal. They all have an end goal, and there are both tools that help you along the way and unforeseen circumstances that could prevent you from reaching it. In the ecommerce space, that goal is for customers to make a purchase.
Algopix
JULY 24, 2023
In the dynamic world of eCommerce, managing product information effectively is paramount to success. As the number of products and channels increases, businesses need a robust system to handle and distribute their product data seamlessly. This is where Product Information Management Systems (PIM) come into play. In this comprehensive article, we will explore the ins and outs of PIM and its impact on eCommerce businesses.
Speaker: Jason Cottrell
Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.
Omnisend
JULY 23, 2023
Reading Time: 8 minutes 2023 was subject to a lot of speculation, much of it negative thanks to a number of challenges that emerged last year. In our previous report , we noted that those challenges included “war, global inflation, continued threats of a recession deep into 2023, and, for marketers, increased costs of digital advertisements with lower performance than previous years.
Ecommerce Guru
JULY 27, 2023
Introduction: In the rapidly evolving landscape of modern business, integrating social media and e-commerce has become a game-changer. Social e-commerce, […] The post <strong>The Importance of Social E-commerce in Modern Business</strong> appeared first on Ecommerce Guru.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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RetailDive
JULY 24, 2023
While 92% of its packaging material weight in the U.S. and Canada is recyclable curbside, Amazon intends to further eliminate hard-to-recycle materials and has seen a boost in deliveries that ship in their own containers.
Prisync
JULY 27, 2023
Increase product visibility on Google Shopping to boost store profitability. Try these free steps and optimize your product listing!
Dynamic Action
JULY 28, 2023
Summary Bringing the right product, at the right price, to the right person, at the right time is the ultimate challenge for buyers and merchants. The role of the merchant/buyer is evolving with the surge in data and personalization in retail, leading to challenges in managing and interpreting large amounts of data. In today’s retail environment, knowing your customer is more important than ever.
Forrester eCommerce
JULY 24, 2023
B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
JULY 28, 2023
Rural lifestyle retailer Tractor Supply is revving up its growth plans with a new long-term target of eventually operating 3,000 stores in the U.S. — 200 more stores than previous targets. The retailer currently has 2,200 locations and will open approximately 70 new stores this year, said John Ordus, Tractor Supply’s EVP and Chief Stores Officer on the company’s Q2 earnings call.
Store Growers
JULY 22, 2023
Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. Whether it’s boosting a product’s visibility, increasing brand awareness, or getting more website traffic, there’s always at least one goal they always aim to achieve. But, what if you want to reach your target audience and attract the attention of those who are most likely to visit your website and buy what you sell?
Wiser
JULY 25, 2023
Starting and running a small business is one of the most rewarding experiences that anyone can have. It takes hard work, dedication, and an entrepreneurial spirit to make it successful. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. That’s why it’s so important for small business owners to understand how to promote their businesses effectively.
Forrester eCommerce
JULY 24, 2023
Twitter is no more. After Elon Musk signaled a name change on Sunday, “X” officially (and hastily) launched overnight – with an “interim” new logo. By changing Twitter’s app name, Elon Musk has singlehandedly wiped out over fifteen years of a brand name that secured its place in our cultural lexicon.
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail TouchPoints
JULY 28, 2023
Safeway and Albertsons have launched Vine & Cellar , a curated collection of wines available for sale online with direct shipping to customers in California. The selection includes wines priced from $10 per bottle to more than $1,000 , with plans to expand the assortment even further. All wines offered by Vine & Cellar are individually selected by Curtis Mann, Master of Wine and VP of Alcohol for Albertsons, along with his expert buying team.
Store Growers
JULY 28, 2023
Last Updated on July 28, 2023 For almost two decades, YouTube has been one of the dominating platforms owned by Google. To keep up with the trends and offer an alternative to TikTok videos and Instagram Reels, towards the end of 2020, YouTube introduced a new and exciting video format called Shorts. Considering that about 50% of TikTok users are not interested in watching videos that last over a minute, it’s no wonder YouTube’s short-format videos have become quite popular in the past year.
RetailDive
JULY 24, 2023
Since 2013, Adidas’ net sales have grown by less than $5 billion as it struggles to keep pace with the broader market. Could a new CEO and a clean slate reverse those trends?
Forrester eCommerce
JULY 28, 2023
Adtech is supposed to efficiently connect marketers with publishers — demand with supply. Marketers rely on a suite of vendors, including demand-side platforms (DSPs) to furnish brand-safe, fraud-free inventory, and publishers use supply-side platforms (SSPs) to match their unique content to relevant ads and buyers.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Retail TouchPoints
JULY 27, 2023
Authentic Brands Group has received approval from the U.S. Bankruptcy Court for the District of Delaware to purchase footwear brand Rockport. Financial terms of the deal were not disclosed. In addition, Authentic has signed a long-term licensing agreement with Marc Fisher Footwear , a leading full-service fashion footwear company and the U.S. footwear partner for the Authentic-owned brands Nine West, Hunter Boots and Bandolino brands.
Digital Doughnut
JULY 26, 2023
Explore the key differences between Progressive Web Apps and Native Apps to determine which one is the optimal choice for your business in 2023. Gain insights into the advantages and limitations of each approach to make an informed decision that aligns with your business goals and user experience requirements.
RetailDive
JULY 28, 2023
The mushroom root-based meat alternative continues to scale its fully vertically integrated manufacturing capabilities to support its rapid growth in both retail and food service locations.
Forrester eCommerce
JULY 28, 2023
Question: How is a customer marketer different than other marketers? (No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers focus on how customers attain value.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Retail TouchPoints
JULY 28, 2023
Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations. Now, through the beta program, WooCommerce merchants can bring their entire inventory to TikTok Shop.
Digital Doughnut
JULY 24, 2023
While some may be held back by a misperception that affiliate marketing is mostly a route to cashback and voucher sites, those in the know are using the channel strategically throughout the funnel. As they do, their data-led decisions, made possible by the latest technology, are driving up ROI to levels other channels can only dream of.
RetailDive
JULY 24, 2023
As VPs of Supply Chain for retail companies plan for the future, investing in AS/RS presents an innovative strategy for expanding the potential of their warehouse operations.
Forrester eCommerce
JULY 27, 2023
With the global health pandemic in the recent past and amid the current economic uncertainty, business resilience is top of mind. The temptation is to retreat back to safety, closing in the walls around us until the storm clears.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Retail TouchPoints
JULY 25, 2023
Photo courtesy of Abercrombie & Fitch Photo courtesy of Abercrombie & Fitch Photo courtesy of Abercrombie & Fitch Abercrombie & Fitch has opened its new flagship store on Manhattan’s 5th Avenue. Located between 52nd and 53rd Streets, the store features the brand’s women’s and men’s collections as well as dedicated shop-in-shop spaces for Abercrombie Kids and its adult activewear franchise YPB (Your Personal Best).
Digital Doughnut
JULY 24, 2023
Welcome to our new series from Digital Doughnut, providing insights from industry leaders on key challenges and existential issues in marketing and tech. We'll explore topics like data privacy, customer experience, diversity, changing consumer behaviour, sustainability, and artificial intelligence. Our inaugural feature spotlights Dragonfly, an AI platform revolutionizing creative testing and analytics for major brands like Diageo, Haleon, and Craft, IPG's creative agency network.
RetailDive
JULY 26, 2023
Eva Boratto joins the Columbus, Ohio-based personal products maker — long a familiar storefront inside many retail properties — as it shifts away from malls.
Forrester eCommerce
JULY 27, 2023
(cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies. In fact, more than half of B2B marketing leaders invest over 10% of their total marketing budget in technology, per Forrester’s Marketing Survey, 2023.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
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