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Brooks Running Partners with Outside Interactive to Deliver Highly Localized Content

Retail TouchPoints

The customized Your Local Running Drop newsletters will provide information on local trails and events, educational content and more. By integrating external content such as local news stories, government resources for camping reservations and weather updates, we aim to provide a holistic experience for our readers.”

Outdoor 147
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5 Reasons Why you need an Event Technologist

Canadian Special Events

Even before the pandemic and the monumental shift to virtual, digital, and now hybrid events, the role of event technologist was a crucial part of making events successful. Having a dedicated Event Technologist on board allows event organizers like you to focus on what they do best.

Events 52
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NYC Unveils Plan to Combat both Organized and Individual Retail Theft

Retail TouchPoints

To combat retail theft, NYC Mayor Eric Adams, alongside other city and state leaders, announced a comprehensive plan on May 17, 2023 that will bring together increased law enforcement efforts and enhanced social service programming and resources to prevent shoplifting across the city.

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4 Ways That AI Is Changing Event Management

365 Retail

We look specifically at the event management industry and how AI is being integrated. . The intersection between big data and AI allows event planners to send group-specific information on forthcoming events to the people who would most want to attend, from exhibitors to attendees. Event Managers And AI . Chatbots .

Events 62
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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events. These include up to 15 billion events and can reveal insights not readily available in standard explorations. Common Google Analytics Errors for ecommerce Accounts.

eCommerce 296
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Must-have Ecommerce (And Life) Resources for Navigating the COVID Pandemic

Ecommerce Platforms

That's why we've compiled a list of resources to help you navigate these strange times, especially when it comes to your business. Some of the resources are about what's being done by the larger companies in the business. We'll be updating this list of resources on a regular basis to provide you the most up-to-date guides.

eCommerce 104
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5 Ways AIOps is Solving Modern Retail Networking Challenges

Retail TouchPoints

What AIOps is and what it can do for you: Originally coined by Gartner , AIOps combines big data and machine learning to automate IT operations processes, including event correlation, anomaly detection and causality determination. Engineers AI into the overall network architecture.

Retail 246