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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

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7 Fitness Advertising Tips and Strategies

Kissmetrics

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

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The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN

Optimizely

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. But how has OWYN CMO Mark Olivieri managed to communicate their mission to the right customers and differentiate from competitors? Enjoying this episode?

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5 Steps to Grow Your Ecommerce Business with Email Marketing

Smile.io

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Leverage social media and ad campaigns.

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Top 4 Learnings From eCommerce Businesses That Handled the COVID-19 Situation Right

lateshipment

While most businesses have, unsurprisingly, struggled under these extraordinarily challenging circumstances, some have managed to step up to the situation and stay relevant. And yet, even in this situation, some businesses have managed to adapt. Leverage Social Media?. Let’s explore these! Nike is a case-in-point.

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Holiday Specials: 2023 Cyber Weekend SaaS and Software Deals

FastSpring

Check out the list below for deals on video editing effects and plugins, social media tools, photography software, coding and developer training, presentation design templates, and more! Our vision is to help people better manage their money so they can achieve their full potential.” Deal: “ 20% discount on all products.

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How Gen Z is Disrupting the Fragrance Sector

ESW

Some are taking that income to the ecommerce beauty and fragrance market in droves. From how they wear it to where they buy it and why, Gen Z is shaking up the fragrance market. Instead, they prefer scents and brands that are marketed as unisex. In 2022, the home fragrance market value was $9.15