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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

Marketing 247
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The Ultimate Guide to Bing SEO

Kissmetrics

When we talk about SEO, Google comes to mind for most search engine marketers. Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. . Since all marketers go after Google, Bing has lower competition and a market share of 6.79

SEO 363
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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

What that also means is that marketing methods have to change to account for the shift to mobile use. As marketers, this opens up a whole new field of ideas to try and avenues to pursue in order to engage these customers, create dialogues and foster relationships that make it hard for them to resist your products and services.

Mobile 214
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How to create a winning affiliate program for your ecommerce store

Omnisend

This bolt-on strategy is a smart way to expand your marketing strategy. By the end of this article, you’ll have a better understanding of what affiliate marketing is and how you can add it to your arsenal of digital marketing techniques. Affiliate marketing is like word-of-mouth referral. Why start my own program?

eCommerce 148
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A Marketer’s Guide to Discord

Kissmetrics

Or you may know about it, and you’re wondering what it has to do with marketers. For marketers who want a different way to communicate with their audience , Discord could be just what they’ve been searching for. 4 Tips for Marketing on Discord. Now, all you need to know is how to market to them effectively. Conclusion.

Channel 316
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How to Get Started Advertising on TikTok

ChannelAdvisor

That’s because the popular social media app now reaches an incredible base of one billion users. . With so much visibility and so many engaged users, it’s a no brainer to advertise on the world’s fastest-growing social media platform. . TikTok is the third-largest social media platform in the US with 94.1

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How to Build a Winning Holiday Marketing Campaign for Your Ecommerce Store

SellBrite

As we quickly approach what is for many ecommerce businesses their most profitable months of the year, many marketers are busy developing holiday-themed campaigns, getting budgets approved, and thinking about all the things they could do to drive more sales before year-end. Get the 7-Step Content Marketing Checklist for Ecommerce [DOWNLOAD].

eCommerce 149