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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well.

Fashion 321
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How To Improve Google Rankings Of Your Online Retail Store

RTP blog

By Sahil Kakkar, RankWatch It is really tough for online retail stores to boost their search engine visibility, since they have to optimize countless product pages for numerous categories. Before that, let’s take a quick look at the SEO needs of online retail web sites. Why Does Your Retail Web Site Need SEO?

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Zalando, YOOX Net-a-Porter, About You Band Together to Tackle Carbon Emissions in the Supply Chain

Retail TouchPoints

Online retailers About You , YOOX Net-a-Porter and Zalando have teamed up to reduce carbon emissions in their value chain by creating an online platform designed to help their brand partners set climate targets and reduce greenhouse gas emissions.

Supplies 204
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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. Here’s how to leverage email marketing for e-commerce. There are an estimated 12 to 24 million e-commerce stores.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

In this guide, we’ll look at each of these parts in detail, and you’ll learn how to transform your existing physical store into an online shop—all while exploring various marketing strategies that keep customers coming back again and again. Rohan Moore , founder and CEO of UK fashion company, Olive Clothing. Let’s get started.

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5 Examples of E-Commerce Pop-Up Shops

Kissmetrics

Whether you’re an online retailer looking to build a physical connection with your customers, a physical retailer looking to test an online presence, or simply looking to create some excitement around your brand, a pop-up shop could be the perfect solution. How to Start a Pop-Up Shop. How to Run a Virtual Pop-Up.

eCommerce 288
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With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences

Retail TouchPoints

Many members of this young, savvy demographic are exchanging their dependence on fast-fashion destinations like SHEIN , choosing to invest in quality over quantity. For example, the brand “hired” Noah, Alibaba’s fashion virtual idol, to host a livestream in September 2022, and nearly quadrupled its daily gross merchandise value.

Payments 268