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Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity

Forrester eCommerce

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

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Retailers Must Embrace Financial Services, and Quickly

Retail TouchPoints

Retailers know that customer engagement must be the focus of their marketing efforts. And it’s increasingly clear that brands that embrace financial services within the customer journey are scoring highly on engagement scores. And market figures show that they are increasingly popular. John Rutledge is CEO of HolyWally.

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Financial Service Firms Need To Stop Thinking Like Retailers On Personalization

Forrester eCommerce

Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. And most are thinking like retailers when it comes to personalization — […].

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Exploring Retail Revolution: The Correlation Between Technological Advancements In Financial Services And Online Retail Success

RTP blog

By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience. Customers also are becoming more comfortable with digital financial services.

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The State Of AI And Generative AI In The Software Development Market

Forrester eCommerce

So how has genAI changed the state of TuringBots today in the market? The good news is that generative AI (genAI) has advanced the maturity of TuringBots by at least five to 10 years. TuringBots impact all […]

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TikTok Aims to ‘Transform Indonesia’s Ecommerce Sector’ Through Partnership with Tokopedia

Retail TouchPoints

of the venture and its other businesses, which include payment and financial services as well the Gojek ride-hailing and food delivery app, will continue to cooperate with Tokopedia as strategic partners. TikTok paid $840 million for 75.01% of PT Tokopedia and committed to investing more than US $1.5 GoTo will own the remaining 24.9%

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Salesforce To Raise Prices An Average Of 9% Next Month

Forrester eCommerce

The pricing affects Sales, Service, and Marketing Clouds as well as Industries (e.g., Financial Services Cloud) and Tableau. Salesforce announced today that it will be increasing pricing an average of 9% starting in August. Much of their current (pre-increase) pricing can be found on their Web site (e.g.,