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The New Retail Landscape in 2023: Where Every Day is Game Day

Retail TouchPoints

The “coach” or CEO develops a road map or game plan to achieve the goal, which in retail is providing the ultimate customer experience, every day of the year. Here are the five trends driving the New Retail Landscape in 2023: Social media-designed stores and experiences. Winning teams begin with an end in mind.

Games 274
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3 Keys to Creating Experiences that Gen Alpha Loves

Retail TouchPoints

Takeaway 1: Harness the Power of Play Gen Alpha consumers are 2X more likely to see gaming as a form of self-expression than Gen Zs, according to research from Razorfish. As a result, gaming platforms and, more broadly speaking, gamification strategies, can drive interaction and engagement in a more authentic and meaningful way.

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Word of Mouth Marketing: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales

BigCommerce

Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Many best practices and marketing tactics encourage natural word of mouth, but campaigns — particularly on social media — can have the explicit aim of promoting an online business’ social exposure.

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10 eCommerce Social Media Marketing Success Case Studies

Korona

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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Bringing Experiential Retail into the Open Air with Events and Technology

Retail TouchPoints

As the pandemic fades and the thermometer climbs, more and more people want to get out and find an escape from the pressures of inflation — and outdoor spaces are positioned to provide great, flexible experiences that can fill the bill.

Events 252
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Product advertising: Benefits, types, examples, and strategies

Omnisend

Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media. Digital channels like emails, SMS, SEO, and social media have made this much-needed perspective shift possible.

Outdoor 145
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Chill Thrills and Cool Selfies: FIS Snowboard Big Air World Cup by Glam Cam

Canadian Special Events

Their social media savvy approach ensured that attendees shared their experiences, creating thousands of impressions for Explore Edmonton. Kudos to Glam Cam for bringing their A-game to this world-class outdoor winter event! This event welcomed athletes from all over the world & had up to 14,000 attendees.

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