Inflow Insights

JUNE 26, 2020

More Industry-Leading Solutions for Our Clients in PPC Marketing, SEO, and CRO. Let’s say one of our SEO clients wanted to see how utilizing PPC in Google Search might impact their current organic rankings. The account manager types up a Slack message or emails the PPC team lead.

PPC 78

PPC eCommerce SEO Definition 78

Kissmetrics

AUGUST 21, 2017

PPC advertising should be straightforward. The trouble is that tracking PPC conversions in Google AdWords isn’t quite the same. Meaning that the last PPC ad someone clicks before conversion gets all the credit for that conversion. That’s because PPC attribution is designed to build demand now that you’ll convert later on.

PPC 414

PPC Games Recommendation B2B 414

eCommerceFuel

MAY 10, 2021

As an eCommerce entrepreneur, you’re probably wondering how you can stay ahead of the game. Pay Per Click (PPC) is the kind of digital marketing where advertisers pay a fee each time one of their ads is clicked. Essentially, PPC is a way to buy traffic to your site, rather than trying to get organic traffic. Source: Google.

PPC 55

PPC Social Media SEO Mobile 55

Blue Winston

JUNE 16, 2021

Managing your Google presence manually wouldn’t be the most time-efficient strategy, hence advertisers tend to implement various tools to maintain effective PPC and SEO campaigns. Connecting your Google Ads account to Search Console means you can access “Paid & Organic Report” which compares the performance of your keywords.

PPC 52

PPC SEO Games Management 52

Inflow Insights

AUGUST 25, 2021

So, when you’re a retailer, it can be tempting to forgo a game plan and just jump in head-first with discounts and special offers. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. The last thing you want is for your buyers to hide/report your ads or leave your email subscriber list.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Kissmetrics

OCTOBER 13, 2021

If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising. It’s the foundation of your game plan. Use the next three months to grow one with email opt-ins like: e-books cheatsheets checklists industry reports.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Omnisend

APRIL 27, 2021

Insightful research by Shopify’s Fashion Industry Report shows that it’s likely that the fashion industry will reach a jaw-dropping $713 billion next year. An excellent way to up your customer satisfaction game is by using an omnichannel marketing strategy for your fashion ecommerce business. Omnichannel Fashion Ecommerce.

eCommerce 78

eCommerce Fashion Apparel Shopify 78

Klaviyo

DECEMBER 5, 2017

That said, it will likely also get more expensive, in the same way Google’s PPC has.”. Check out our benchmark report on how segmentation and automation drive email marketing success. Wallace predicts that brands will begin to look internationally at new markets to use the tactics that helped them grow in the U.S.

eCommerce Marketing 134

eCommerce Marketing eCommerce Marketing Merchant Services 134

Store Growers

OCTOBER 12, 2016

With existing clients, they are great to see where we need to step up our game. This article is centralizes all of the different research and reports that I use. Google PPC. Facebook PPC. Social PPC Advertising. With new clients, they are great to put together a plan with projections. Why should you care?

eCommerce 144

eCommerce PPC Mobile Channel 144

Inflow Insights

FEBRUARY 25, 2021

Social media has become a big player in the world of PPC advertising. By serving up questions to a select audience, a brand lift test shows you exactly how effective your awareness campaigns have been — including whether it’s time to step up your game. . Using Your Test Results to Optimize Your Campaigns.

eCommerce 90

eCommerce PPC Social Media Information 90

Inflow Insights

FEBRUARY 25, 2021

Social media has become a big player in the world of PPC advertising. By serving up questions to a select audience, a brand lift test shows you exactly how effective your awareness campaigns have been — including whether it’s time to step up your game. . Using Your Test Results to Optimize Your Campaigns.

eCommerce 78

eCommerce PPC Social Media Information 78

BigCommerce

FEBRUARY 1, 2018

Need some simple graphic design help for a logo, PPC banner or social media ad? Here is what they read to help them stay on top of their game. These guys have been in the game a long time, have a ton of great content, and, very important for me, great visuals, which helps to illustrate the results of their recommendations.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

SEPTEMBER 17, 2019

So, why not change the game to one you can win by going after less competitive keywords that people are searching for? Google Ads Search Term Report will show you which ads were triggered by actual searches. Important: If you’re running PPC ads, use the longtails for that too! 1724 clicks on an ELEVEN-word keyword! Conclusion.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Inflow Insights

APRIL 6, 2021

So, why not change the game to one you can win by going after less competitive keywords that people are searching for? Google Ads Search Term Report shows you which ads were triggered by actual searches, including long tail keywords. If you’re running PPC ads for eCommerce , use the long tail phrases for that, too!

eCommerce 99

eCommerce SEO PPC Recommendation 99

Ecommerce Platforms

MARCH 2, 2022

Comprehensive reports and insights, including integrations to Google Analytics. Smart traffic reports: The smart traffic reports ensure you can download easy to share performance reports highlighting the outcomes of each of your landing page variants. Lots of integrations, including connections to Zapier.

Multi-channel 104

Multi-channel Conversion Optimization Arts Definition 104

eCommerceFuel

APRIL 24, 2019

Faced stiff competition from Alibaba’s Taobao and JD.com, which have upped their game. ProMat/Automate Show Report: The Robots Are Coming Edition. PPC Specialist | Holmes Custom | Jacksonville, FL. Subscribe: iTunes | Stitcher. In the News: Amazon Is Shutting Down China Marketplace Business. marketplace to close July 18.

Merchant Services 24

Merchant Services Vend Payment Services Cryptocurrencies 24

Ecommerce Platforms

SEPTEMBER 21, 2020

We relied on SEMrush’s analysis and tools to provide the data in this report. If you’re bothered about eCommerce’s future and how all that’s happening in 2020 will influence your industry and market, this report will help you make sense of it. Consumer Electronics. Kids Products. Beauty and Skincare. Automobile. Pet products.

Beauty and Health 118

Beauty and Health eCommerce Shipping Costs Marketing 118

eCommerceFuel

MARCH 27, 2019

Mailchimp cited privacy concerns, saying Shopify wanted it to “hand over customer data acquired outside of Shopify” Shopify blamed reports of “poor merchant experience” and Mailchimp’s refusal to relay important data back to sellers. Amazon’s Growing, Changing PPC Business in 2019 (Podcast).

Merchant Services 26

Merchant Services eCommerce Shopify PayPal 26

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Kissmetrics

OCTOBER 15, 2020

Sistrix reports the first organic result in Google search has an average click-through rate (CTR) of almost 30%. Optimizing for Google AdWords and PPC. Choosing keywords for pay-per-click (PPC) advertising is a whole different ball game. Because people click on the first few results way more often.

SEO 363

SEO PPC Blog Information 363

VTNS Solutions

JUNE 9, 2019

A customer hear about your business through online channels such as SEO, PPC, Social Media or Referral They visit your website Add to store for ecommerce or submit a form They refer other people if they like your business. The new kid on the block, growth marketing is a complete different ball game. That is why this material exists.

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

VTNS Solutions

JUNE 19, 2019

Your small business has a lot to gain from PPC. A successful PPC campaign generates profit faster than any other online marketing strategy. You can even use PPC to reach out to your potential customers when they are ready to convert. What is PPC? The PPC model is pretty straightforward, that’s why it is popular.

PPC 28

PPC SEO Games Marketing 28

AcquireConvert

AUGUST 27, 2020

Identify market leaders, established players and game-changers. Paid traffic (PPC) research : learn whether your competitors are doing paid search advertising and where they funnel their paid traffic. Domain reports – compare and analyze domains to benchmark social content performance. Analyze Google Shopping campaigns.

Shopify 69

Shopify SEO Payments Merchant Services 69

eCommerceFuel

JANUARY 15, 2021

As reported by Neilsen, heavy users listen to their favorite shows mostly when away from home. Next, Meredith goes on to explain why they choose podcasting over PPC advertising: I like this approach to e-comm businesses in general, but it’s not for everyone. It is a long game though. Source: podcastinsights.com.

eCommerce 34

eCommerce PPC Social Media Other 34

Omnisend

SEPTEMBER 6, 2021

Third-party cookies and data are largely disappearing across the industry, PPC ads across channels are becoming increasingly siloed, and now, with iOS 15 , even open-rate tracking will soon be a gone-but-not-forgotten metric. It’s not rocket science—it’s probably stuff we should have been doing beforehand.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Kissmetrics

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. This platform generates natural-sounding content based on analyzing large data sets, so you can use it for everything from journalism to financial reporting. Key Features.

Subscription 309

Subscription Article Social Media Blog 309

Ecommerce Platforms

APRIL 15, 2019

Amazon Sponsored Ads, also known as PPC (pay per click) is an essential marketing tool for your FBA business. After you get this report you can take the best performing keywords and use them to create your own manual PPC campaign in order to optimize for better ACoS (advertising cost of sale.) Automated PPC Campaign.

Shipping Costs 80

Shipping Costs PPC Books Article 80

Kissmetrics

MARCH 29, 2021

Consider this: According to HubSpot, 93 percent of marketers report that video is an important part of their marketing strategy. More than 15 percent of survey respondents reported that content is king because it increases your position in the SERPs. Just over 10 percent of survey respondents reported that content is losing its crown.

Social Media 335

Social Media SEO Consumer Improvements 335

Algopix

OCTOBER 18, 2023

These fees are applied to certain media items, such as books, music, videos, and video games. Video Games: Physical video games and software. Monitor and Manage Returns: Regularly review your return reports and make improvements based on customer feedback. These costs include payment processing and customer service.

Shipping Costs 113

Shipping Costs Payment Services Merchant Services Fulfillment 113

Inflow Insights

DECEMBER 8, 2021

Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Just like with a technical SEO audit, there are situations that demand an additional audit outside your annual report: 1. Paid Advertising (PPC) Audit.

Improvements 106

Improvements Marketing PPC SEO 106

BigCommerce

NOVEMBER 2, 2017

How to measure and report. The importance of reviewing your site search report once a month and querying your own site for at least the top 20 most common searches. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. But it isn’t the only step. The Winning Edge.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

ROI Revolution

JANUARY 27, 2020

When measured against the biggest names in the game like the Apple podcast app, Stitcher, Google Podcasts, and more, Spotify leads the podcast race in all major markets except the US (where it’s a close second to the Apple podcast app). Upcoming Paid Search Report. Fresh Content. The 2020 Tech + Trends Brand Growth Guidebook.

Marketing 78

Marketing Shipping Costs Social Media Games 78

BigCommerce

NOVEMBER 28, 2017

Niche PPC Strategies. However, individual stores like BombTech Golf report seeing an 80% conversion on calls. Significantly less orders were made on mobile for Home & Garden (-12.75%) and Toys & Games (-16.08%) merchants. Toys & Games. Toys & Games Cyber Week 2017 YoY GMV. Selling on Amazon.

BigCommerce 415

BigCommerce Merchant Services Food and Beverages Small Business Retail 415

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Your PPC and SEO efforts lead shoppers to your website – but if your site isn’t optimized for conversions, even the biggest boost in traffic won’t touch your bottom line. White Papers & Reports. Automation, Smart Shopping, & Performance Max.

Marketing 172

Marketing Social Media White Paper SEO 172

Retail TouchPoints

JULY 30, 2021

Success in online sales has become a high-stakes game. According to recent Statista Market Outlook reports, the global transaction value of digital payments is as follows: 2020: $5.2 The statistics are staggering. trillion 2021: $6.68 trillion by year end (forecast) From 2020 through 2025, transaction value will likely grow 16.3%

Marketing 279

Marketing eCommerce Payments PPC 279

Inflow Insights

JUNE 9, 2020

Some SEO’s are even reporting brand new indexing issues on previously indexed URLs because of the new May Core update. . Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Paid Advertising (PPC) Audit. When to Perform a PPC Audit.

PPC 82

PPC Marketing SEO Shipping Costs 82

RTP blog

NOVEMBER 2, 2018

The brands and retailer pool their budget, create a spending strategy, execute that strategy and then report back. In an ideal world, reported findings fuel the budget and planning for the next campaign and so on. The final piece in the end-to-end process is reporting, which helps inform these decisions.

Retail 150

Retail eCommerce PPC Document 150