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Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Retail TouchPoints

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This Black Friday the only rushes that were covered the following day were those that took place on the football field during the NFL’s first-ever Black Friday game.

Games 277
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23 Low Budget Online Marketing Strategies for Small Businesses

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Mobile is a big part of that and so are social media and video. If you’re a small business owner trying to compete in the big leagues , this blog is for you. Even though I’ve been in the game for a long time, I still perform fresh keyword research several times a week. percent of Facebook videos are live.

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How to Increase E-commerce Conversion Rates Through Video Marketing

lateshipment

It’s time to include quality video content in your e-commerce website and marketing process. Also, videos can help you attract more potential customers and build your brand apart from encouraging them to shop. Here are ways you can use videos in your existing practices and maximize conversions as a result. Ready to get started?

eCommerce 130
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3 Reasons Why E-Retailers Need to Address Digital Accessibility Now

Retail TouchPoints

retail industry, as many consumers now solely rely on online shopping. Nearly one in five retailers were dependent on 2020’s holiday sales, and many of those sales came from online rather than in-store. While retail ecommerce sales grew 27.6% In 2020, 69% of lawsuits were against retail companies, up 11% since 2019.

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2020 Holiday Marketing Calendar and Shipping Carrier Deadlines Retailers Must Know

lateshipment

Shipping carriers are already straining their capacity due to social distancing norms and supply-chain restrictions. Retailers, on the other hand, will need to put in efforts from their end to survive and have a good holiday season run. Read on to get access to all the critical data you need to plan your delivery game this holiday season.

Shipping 243
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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. While we have metaverse-like experiences today — including games like Fortnite or Roblox — an actual, fully realized metaverse is still a few years away.

Marketing 334