Groove

JANUARY 5, 2022

From social media platforms like Facebook, Instagram, Twitter, TikTok and YouTube to Google Shopping, there are a ton of ways to increase reach, visibility and brand awareness while growing your ad revenue. Google Product Ads. For one thing, it's simple enough to get started. Earn Better Qualified Leads.

Merchant Services 370

Merchant Services PPC Social Media Shipping Costs 370

Groove

DECEMBER 22, 2020

In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising With Google. Google is one of the best advertising platforms to increase visibility, website traffic and conversions. Google Shopping Ads. Google Search Ads.

B2B 347

B2B Social Media Merchant Services Reference 347

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. Essentially, that data is then used to create more personalized experiences, like targeted ads for you the next time you visit that site or a similar site.

Small Business Retail 259

Small Business Retail Recommendation Consumer Customer Data 259

Kissmetrics

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

PPC 306

PPC Recommendation Information Improvements 306

Kissmetrics

MAY 26, 2021

Sure, it’s nowhere near as popular as the world’s biggest search engine, Google , but it’s an impressive and powerful platform in its own right. In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you. Why Should You Run a Bing Ads Campaign?

PPC 347

PPC Other Definition Improvements 347

Kissmetrics

DECEMBER 9, 2020

If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. These tools can save you time, improve campaign performance, and reduce wasted ad spends. To start this off, let’s take a deeper dive into what PPC automation is. What a relief. For a machine, it’s instant.

PPC 363

PPC Reference Management SEO 363

Groove

JUNE 28, 2023

This is an updated version of our original March 2022 blog ‘ How Google Analytics 4 Will Impact Your eCommerce Website ’. Why The Switch From Universal Analytics (UA) to Google Analytics 4 (GA4) We've all had it happen in the past. The next thing you know, your Instagram feed is filled with ads for that exact product.

BigCommerce 195

BigCommerce Merchant Services Payment Services Events 195

Kissmetrics

APRIL 5, 2021

SEO is all about ranking high on Google. The higher your rank the more clicks you get to your website. But what if Google starts sending fewer clicks to websites over time, what should you do? It breaks down the last 4 years of click on Google. But here’s where it gets interesting…. Literally 0 clicks.

SEO 362

SEO Mobile Conversion Optimization Recommendation 362

Kissmetrics

MAY 5, 2021

How do you make sure you are getting the most out of your paid ads? They recently started an aggressive Google AdWords campaign that was working, sort of. They getting tons of new leads, but the leads were for services they didn’t offer! Understand the Different Types of Paid Ads.

Social Media 326

Social Media Information Customer Marketing 326

Kissmetrics

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. If you’ve been looking for ways to get the most out of your Google ad campaigns, this article is just for you. With around 3.5 Let’s find out!

Merchant Services 288

Merchant Services Mobile Social Media Multi-channel 288

Kissmetrics

NOVEMBER 19, 2020

Which is where Google Ad grants can help. What Are Google Ad Grants? If you’re a non-profit, Google Ad grants offer a set amount of funding towards Google advertising every month. Why did Google launch its Ads grants program, and how do they work? The ads work just like regular PPC ads.

PPC 326

PPC Marketing Social Media Other 326

Groove

FEBRUARY 9, 2024

Shopify Google Analytics integrations are fantastic tools for mid-market and enterprise retailers. Why Use a Google Analytics 4 Shopify Integration? Before starting your Shopify GA4 setup, it's essential to understand exactly what Google Analytics 4 is. Locate the Google Analytics section and enter your GA4 property ID.

Shopify 195

Shopify Events eCommerce Management 195

Kissmetrics

MAY 16, 2021

Until a few years ago, every online business owner used to start their media marketing campaign solely by keeping the ‘big daddy’ in mind. It was the chief source of exposure – the number one search engine traffic source that helped websites get visitors. The ‘big daddy’ is Google.

Social Media 363

Social Media Magazine SEO Blog 363

Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. If you are just getting started, you might be afraid of messing it up. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire. So let’s get down to it.

X-cart 307

X-cart Recommendation Customer Other 307

Kissmetrics

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. What are Google Search Network Campaigns? Lay the Groundwork for Your Google Search Network Campaign.

Download 312

Download Improvements Other Article 312

Kissmetrics

OCTOBER 7, 2021

Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users.

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

FEBRUARY 3, 2021

Many platforms exist to create these tappable stories and now Google has their own version, called Google Web Stories. Google Web Stories: Explained. Google Web Stories are powered by AMP technology and are owned by Google. Examples of Great Google Web Stories. Do you need some inspiration to get started?

Social Media 297

Social Media SEO Travel Mobile 297

Kissmetrics

JULY 9, 2021

You can get thousands of clicks to your site from Google News. Google News is reserved for sites and blogs that publish timely, topical articles. You don’t necessarily need to be a news site but if you are consistently posting newsworthy content it’s possible to get accepted. But that isn’t a guarantee.

Article 362

Article Blog Social Media Presentation 362

Groove

NOVEMBER 10, 2022

Although they had seen limited success through Google and Meta Ads previously, they didn’t feel that they were receiving the maximum return on ad spend possible. Without taking along the proper gear for the adventure, your food is bound to spoil, and worse yet, your coffee will get cold. Increase Website Traffic.

Outdoor 370

Outdoor Accessories Merchant Services eCommerce 370

Kissmetrics

OCTOBER 12, 2020

Perhaps you want to start seeing results now. These days, I’d say there’s a place for marketing certifications on your resume, especially if you’re just getting started. How are you supposed to know which to get? The program helps you make the most of your advertising dollars and optimize your ad campaigns.

Marketing 363

Marketing Social Media SEO Recommendation 363

Kissmetrics

JANUARY 19, 2022

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. These are the top results displayed on Google. Google Maps is the most popular navigational app, reaching 54 percent of all smartphone users.

Search Marketing 338

Search Marketing Marketing Customer SEO 338

Kissmetrics

APRIL 2, 2021

As a marketer or app creator, you might not know where to start to drive app downloads. You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? Let’s cover what you need to do to get started and optimize your chances of success.

Mobile 249

Mobile Payment Services Download Other 249

Kissmetrics

JUNE 7, 2021

On June 2 nd Google released a core update. But on Sunday June 6th, many of started noticing shake ups. But what’s beautiful is that I have an ad agency. The list goes on and on, but those are just some of the ways we get customers. Google doesn’t want fluff. And in July there will be another one. But first….

SEO 363

SEO Blog Social Media Definition 363

Kissmetrics

JUNE 14, 2021

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. What Are Google Discovery Ads?

Mobile 280

Mobile Information Other SEO 280

Kissmetrics

SEPTEMBER 21, 2020

But there’s another, more passive promotion method that can help grow your business and boost your local search results: Google Local Guides. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. Since its launch, the Google Guides community has proved hugely popular.

Improvements 363

Improvements Payment Services SEO Information 363

Kissmetrics

MARCH 19, 2021

To help make sure you’re getting your PPC right, here’s my introduction to pay-per-click marketing. It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Its platform, Google Ads, is often the first stop for people beginning PPC marketing.

PPC 287

PPC Marketing Social Media SEO 287

Kissmetrics

AUGUST 3, 2021

What if you could see every ad currently live on Facebook? Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring.

eCommerce 313

eCommerce Other Information Social Media 313

Kissmetrics

JANUARY 31, 2022

I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. You want people to get to know who you are and what you offer. This can include display ads, banner ads, even dynamic ads.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Kissmetrics

MAY 24, 2021

You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. For mobile ads on Google, the average conversion rate is 3.48

PPC 300

PPC Social Media Information Other 300

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. While it used to show you almost all terms, Google AdWords now only offers specific keywords that meet a certain volume threshold. When you consider this, it’s easy to understand why Google and other organizations restrict data access. Throw in the towel, give up on PPC ads?

PPC 348

PPC SEO Gifts Definition 348

Kissmetrics

SEPTEMBER 14, 2020

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale.

Merchant Services 358

Merchant Services Payment Services Shipping Costs Shopping Carts 358

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. How Does Google Calculate Ad Costs? Google doesn’t set a cost for each ad.

PPC 310

PPC eCommerce B2C Improvements 310

Kissmetrics

JUNE 16, 2021

With over 267 million individual visitors , Google is undoubtedly America’s most popular search engine. If Google is the most popular search engine, you should be listing your PPC ads on it. However, did you know you can use the well-known Google Alerts service to inform your PPC campaigns, too? What Is Google Alerts?

PPC 257

PPC Social Media Blog Information 257

Kissmetrics

JANUARY 18, 2021

By creating a Local Services Ad. Let’s dive in and explore why these ads are such an invaluable tool for finding customers and building your brand. What Are Local Services Ads? Local Services Ads connect you to local customers searching for the services you offer, whether you’re a tradesperson or small business owner.

Document 279

Document Books Other Customer 279

Kissmetrics

JUNE 2, 2021

A web presence is essential for getting found online, especially these days. If you’re a small business that just wants to let customers know who you are and what you do, a free Google website may be just what you’re looking for. What is Google’s Free Website Builder? Google Website Builder Features.

eCommerce 278

eCommerce Social Media SEO Other 278

Kissmetrics

APRIL 20, 2021

The most common type of marketing funnel is four steps: Attention : A prospective customer sees your ad, social media post, or hear about you from a friend. Even further along in the process, your sales team gets involved to help close the deal.). Let’s take a look at a product that offers funnels – Google Analytics.

Marketing 354

Marketing eCommerce White Paper Social Media 354

Kissmetrics

DECEMBER 16, 2021

That’s why eMarketer estimated that digital ad spending will grow to $191.01 This is on-trend with what we have seen in digital ad spend growth. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Don’t get me wrong. Don’t get me wrong. Google gives more weight to these factors.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360