Kissmetrics

AUGUST 18, 2020

And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events. Let’s discuss how you can use event tracking to get more out of your ad campaigns on Facebook and Google.

Events 363

Events Download eCommerce Payments 363

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns. Investigate and fix asap.

Recommendation 91

Recommendation Improvements Definition Other 91

Kissmetrics

JUNE 8, 2021

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. The AMP plugin was born out of a collaboration between tech giants like Google and Twitter. When bounce rate is reduced and onsite experience increases, Google will reward the page.

Mobile 324

Mobile Definition Marketing SEO 324

Kissmetrics

MAY 27, 2021

If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads , social media marketing , etc. That’s why today, we’re going to take a look at the potential of audio ads. What Are iHeartRadio Ads? AdBuilder is a self-service platform designed to help marketers create and promote audio ads.

Marketing 259

Marketing Social Media Recommendation Books 259

Kissmetrics

DECEMBER 2, 2021

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. New report functions, enhanced features, and predictive insights make it an essential addition to any current Google Analytics setup.

Events 339

Events Social Media Improvements Customer 339

Kissmetrics

MAY 26, 2021

A bot is a software script that performs a data task over and over again. They are bits of script, as we discussed, that run continuously over the data of websites or other online platforms. As we mentioned above, bots are generally bits of software script that repeat a task over and over again. How Do Bots Work?

eCommerce 274

eCommerce Other Social Media Information 274

Kissmetrics

DECEMBER 15, 2020

No matter your goal, remember this : A podcast can generate more than a 4% increase in brand recall, and 61% of listeners exposed to podcast ads for major brands were more likely to buy those products. A host may have a few bullet points to keep the conversation on track, but there is no other script to speak of. The Podcast Script.

Social Media 268

Social Media Arts Magazine Other 268

Retail TouchPoints

DECEMBER 11, 2023

The idea behind commercials ( or ads ) is to pique your viewer’s interest and draw them in so they want to know more about what you offer. Through a compelling script built around storytelling, relatable characters and appealing animations, complex information becomes entertaining and easy to understand for the viewers.

Marketing 306

Marketing Download Social Media Information 306

Kissmetrics

OCTOBER 16, 2018

Most of you know that I have an ad agency, Neil Patel Digital. And although I always want more big companies to pay us, typically a developer can generate you more traffic than I (or any other ad agency) can drive. You can search Google for list-based posts within your industry. Just look at the chart from Google Trends.

SEO 252

SEO Blog Marketing Social Media 252

Store Growers

DECEMBER 10, 2022

Before you can get started with Google Shopping you have to get Google Merchant Center running smoothly. So in this article, we’ll lay out the top 4 ways to get Google Merchant Center support. The 4 Different Types of Google Merchant Center Support. Self-service Googling. Google Merchant Center product forum.

Merchant Services 91

Merchant Services Article Reference SEO 91

Kissmetrics

DECEMBER 16, 2020

A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Software like Quantcast can show you this data or use the Demographics and Interests feature in Google Analytics. To check if a product is currently hot, you can use BuzzSumo and Google Trends.

Marketing 279

Marketing Shipping Costs Social Media Blog 279

Groove

OCTOBER 15, 2018

We also recommend checking Google Tag Manager or other eCommerce SEO Tools to take inventory of active scripts on your site. Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools ). Resolve Site Errors. Use Markup to Enable Rich Snippets and Knowledge Graphs.

SEO 271

SEO eCommerce Mobile Improvements 271

Kissmetrics

JANUARY 18, 2022

Where do they find the product from the ad they just clicked? Simply driving traffic to your homepage from a search engine, paid ads, or lead magnets won’t work. Unbounce Pros: 100+ AI-powered landing page templates integrates with WordPress, Google Ads, Salesforce, Marketo, and other popular emails, CRM, and analytics tools.

Payment Services 262

Payment Services Mobile Marketing Blog 262

Kissmetrics

AUGUST 8, 2017

US Digital Ad Spending by Format ( Image Source ). They only help you control which search terms your ads will show up for. Here’s what that’ll look like on your screen: Finding Search Term Report in Google AdWords. Here’s an example report from one of our clients: Example of Search Term Report in Google AdWords.

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements eCommerce 240

Inflow Insights

OCTOBER 18, 2021

The more you expand your campaign portfolio, the more challenging it can be to make sure you’re allocating ad spend in the right places, especially considering seasonality and other fluctuations in demand. the sole factor in budgeting your ad spend. Today, we introduce a tool to help alleviate those challenges.

PPC 117

PPC Download Information Search Marketing 117

Inflow Insights

AUGUST 30, 2021

When reviewing your historical data, always consider external factors like Google algorithm updates, shopping trends, and the news cycle. Our favorites are Ahrefs’ Traffic Site Forecast and Moz’s SEO forecasting template that uses Google Sheets. Google Data Studio. Get Google Data Studio here.

SEO 151

SEO eCommerce Information Recommendation 151

Kissmetrics

OCTOBER 5, 2017

Any websites that load things like scripts or image across domains are classified according to a machine-learning algorithm, and cookies that those sites deposit are essentially sectioned off — preventing them from tracking the user 24 hours after they first interacted with the site. Image Source.

Marketing 192

Marketing Recommendation Information Mobile 192

Optimizely

MARCH 5, 2020

That’s why we’ve created two scripted plays for how to use this feature. . Often times, they’ve clicked your ad and spent time on a product-detail page for that very reason: they’re ready to buy. The Paid-Ad Play. In this example, visitors who click on an ad for baby shoes: .

Presentation 195

Presentation Recommendation eCommerce Marketing eCommerce 195

Kissmetrics

OCTOBER 3, 2020

Do you want to outrank all of your competitors on Google? If you feel like you’re speaking to a robot that just knows to recite his script, then he’s not the expert for you. Here’s a detailed list of the best SEO tools you should be using to rank your posts on the first page of Google. Of course, you do.

SEO 323

SEO Article Blog eCommerce 323

Kissmetrics

OCTOBER 13, 2021

For a successful Q4, make sure your sales training includes: Scripts for people to fall back on and avoid awkward silences or sounding unsure. Brands are paying for the endorsement and trust the content creator has with their audience, which has more sway than a random ad in the newspaper. Use Paid Ads to Increase Leads.

B2B 290

B2B Social Media Shipping Costs Marketing 290

ROI Revolution

DECEMBER 13, 2022

This article primarily covers Google but also applies to other platforms such as Meta, Microsoft, etc. RDFa stands for Resource Description Framework in Attributes and is a set of attributes added to a website’s HTML to show machine-readable data. Additional types of schemas can be added for SEO purposes, such as video, FAQ, etc.;

SEO 78

SEO Recommendation Shipping Costs Merchant Services 78

Kissmetrics

APRIL 16, 2018

Google AdWords released new innovations that you can incorporate into your campaigns. These innovations can help you improve your CTR you and make sure your ads are profitable. Along with the existing features and extensions, I’ve detailed six Google AdWords hacks that can drive more local foot traffic to your store or business.

Merchant Services 209

Merchant Services Shipping Costs eCommerce Mobile 209

Blue Winston

FEBRUARY 19, 2021

They place emphasis on automating the process of PPC campaign creation using scripts and third-party tools. When managing them, automation in the form of useful scripts is helpful, which can be set up in detail by a PPC specialist. For this targeting area, Google Ads detected 842 000 users.

PPC 63

PPC Definition SEO Management 63

Blue Winston

FEBRUARY 15, 2021

In this new article, you can read about the new features we added in Update 1.77.25. When you turn this feature on, BlueWinston will automatically remove all keywords with low Google Ads search volume (in campaigns created through BlueWinston). BlueWinston > Google Ads > Reports. So far, this feature is in Beta.

PPC 55

PPC Improvements Article Recommendation 55

Ecommerce Platforms

OCTOBER 10, 2022

For instance, you can generate long-form and short-form content for: Product descriptions Ad copy Bios Recipes Outlines Google ads Email subject lines Headlines Photo captions Social media posts (including Facebook ads) Video scripts and descriptions Homepages Blog posts. And many more. Go to the top.

Arts 197

Arts Article Blog Live Chat 197

Kissmetrics

MAY 11, 2021

Why Should You Create Real Estate Video Ads? Are they worth the effort, though, when you could create social media ads or optimize your listings? Listings with embedded videos are 53 times more likely to rank highly on Google than listings without embedded video. What Equipment Do You Need to Create Real Estate Video Ads?

Social Media 261

Social Media Books Marketing Subscription 261

CPC Strategy

JANUARY 29, 2024

Third-party cookies are set by a third-party server (ad-tech) via a code placed on the web domain by the owner of that domain. Pro-tip: Cookies sometimes get mixed up with other nomenclatures such as pixels, tags, and scripts, but it’s important to understand that they are not the same thing. How Do Cookies in Ecommerce Work?

Blog 52

Blog eCommerce Improvements Shopping Carts 52

CPC Strategy

JANUARY 29, 2024

Third-party cookies are set by a third-party server (ad-tech) via a code placed on the web domain by the owner of that domain. Pro-tip: Cookies sometimes get mixed up with other nomenclatures such as pixels, tags, and scripts, but it’s important to understand that they are not the same thing. How Do Cookies in Ecommerce Work?

Blog 52

Blog eCommerce Improvements Shopping Carts 52

Ecommerce Platforms

NOVEMBER 3, 2022

Pro Tip: A stream of non-stop, overly salesy promotions isn’t likely to attract customers – interestingly, 44% of social media users find ads irrelevant, and 74% think there are too many ads. So, if you have the time, we highly recommend launching a multichannel Black Friday social media campaign.

eCommerce 104

eCommerce Social Media Multichannel Beauty and Health 104

Store Growers

APRIL 1, 2021

I’m not a fan of the Google Ads Optimization Score. While it might seem harmless, I believe it’s yet another attempt by Google to get advertisers to spend more. Bonus: Want to learn how to get REAL results Google Ads? Start with our free 59-page guide: Google Ads For Ecommerce. Ads & extensions.

Recommendation 91

Recommendation Improvements Article Management 91

Kissmetrics

FEBRUARY 1, 2022

Research shows adding social proof to your site will rapidly improve customer trust and eventually increase your conversion rate. In fact, 97 percent of consumers look at reviews before making a purchase and 83 percent of people are more likely to trust a review instead of an ad. Keep It Super Simple (KISS). Fixing this is fairly easy.

Improvements 245

Improvements Live Chat SEO eCommerce 245

Inflow Insights

MARCH 5, 2018

We nailed down when this started happening to a four-day time frame and figured out it was around the same time that we’d added a new entry popup. The A/B testing script loads. That’s because — on one of your variations — some percentage of people left the site before the script loaded.

Department Stores 130

Department Stores Conversion Optimization Fashion eCommerce 130

Smile.io

NOVEMBER 14, 2023

You've just clicked into this blog post, arriving through one of several pathways – perhaps an email, a direct link from a LinkedIn social post, a nifty Google search, or if you're a regular on the Smile.io Or if you want to see if you are missing any conversion data in Google Analytics 4 try our free tool, here.

Customer Retention 46

Customer Retention Shopify White Paper Multi-channel 46

Kissmetrics

NOVEMBER 22, 2022

A study that analyzed billions of Google searches discovered that the first three organic results had a combined 44.5% Search engines like Google have gotten great at inferring user intent based on the queries they enter and the context around them. At least for Google, you can check out related searches and what “people also ask.”

Social Media 157

Social Media SEO Marketing Article 157

GetElastic

NOVEMBER 10, 2021

A key differentiator between chatbot tools is whether they’re rules-based scripting or leverage learning algorithms and natural language processing. Scripted scenarios are great for common customer support inquiries that can easily be served by quick answers or links to shipping and return policies, or similar content.

Payment Services 78

Payment Services eCommerce Payments Banking 78

Ecommerce Platforms

FEBRUARY 3, 2023

Lastly, you can use Shopify’s “additional scripts” to create extra sections on your order status page. Shopify supports other payment methods, including Visa, Mastercard, Amex, PayPal, Apple Pay, and Google Pay. You can only run your own checkout script if you’ve opted into Shopify Plus.

Shopify 104

Shopify Payment Services PayPal Shipping 104

Inflow Insights

NOVEMBER 28, 2017

Google released Accelerated Mobile Pages ( AMP ) to speed up websites, and it did it just in the nick of time. Adding new site features (adding to site slowness, perhaps?)”. This has lead us to differentiate what we are doing from AMP, since our pages will never qualify as “officially” AMP pages by Google. .

Mobile 147

Mobile Shopify Social Media eCommerce 147