Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

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Recommendation Improvements Definition Other 91

Kissmetrics

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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PPC Recommendation Information Improvements 306

Retail TouchPoints

MARCH 15, 2024

The first optimization area breaks down into where your products appear in search engine result pages (SERPs) and your ad placements. Price data: One of the main advantages of ecommerce versus brick-and-mortar shops is the ease of frequently changing prices for optimal results or, as it is often called, dynamic pricing.

Telecommunications 250

Telecommunications eCommerce Platforms Games eCommerce 250

Groove

JUNE 13, 2022

Our goal was to find solutions to increase revenue with a modest Google ads paid media budget. Throughout the year, Groove Commerce optimized and monitored the ads and how they performed by adjusting bids, keywords, and how the budget was allocated. The Challenge. The Results. 17% increase in ROI (year over year).

Supplies 195

Supplies PPC Improvements Information 195

Kissmetrics

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. Impressions.

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Management eCommerce Games Other 319

Store Growers

JUNE 28, 2023

Nowadays, AI has become one of the leading fields in computer science, with Google being the leading tech company that has developed various branches for their AI apps and features. Let’s start with a brief overview of Google AI’s key features. Let’s start with a brief overview of Google AI’s key features. What is Google AI?

Merchant Services 91

Merchant Services Technology Improvements Other 91

Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. What Are Dynamic Remarketing Campaigns?

Merchant Services 91

Merchant Services Shopping Carts Travel Events 91

Retail TouchPoints

APRIL 11, 2024

With these kinds of results, it is no wonder 81% of retail leaders feel an urgent need to deploy AI this year, according to a Google report. All of the technology to make this happen exists today; it’s mostly a matter of tying AI search to checkout systems. That will happen this year. AI will personalize storefronts.

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Retail Mobile Consumer Operations 281

Kissmetrics

MARCH 9, 2021

Manual and automatic ad extensions provide more content relevant to your business and to the intended goal for your campaign. If you’re wondering how manual and automatic ad extensions are different, look no further. What Is an Ad Extension? Types of Ad Extensions. Dynamic Sitelink Extensions.

Shipping Costs 248

Shipping Costs Information eCommerce Clothing 248

Retail TouchPoints

OCTOBER 10, 2022

It’s about applying the same principles any good retail marketer would through a search or social advertising campaign, but with more impactful technology. Major platforms such as Meta and Google offered last-click attribution as a default solution for campaign measurement.

Multi-channel 283

Multi-channel Marketing Retail Channel 283

Kissmetrics

MARCH 19, 2021

It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services. Instead, with PPC, you pay when you get results (someone clicking your ad).

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PPC Marketing Social Media SEO 287

Retail TouchPoints

JULY 13, 2022

The free app, which is available at the App Store and Google Play, provides shoppers with products at their home stores, exclusive discounts and rewards to boost savings. 99 Cents Only Stores will benefit from closed-loop reporting with measurable SKU-level transactions and ad clicks to provide accurate, actionable insight.

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Store Growers

AUGUST 29, 2022

The two most popular ways to configure remarketing audiences are through Google Ads and Google Analytics. In this article, we’ll focus on remarketing audiences in Google Analytics. Click here if you’d like to learn more about Google Ads remarketing audiences ). Dynamic Remarketing. Let’s get started!

Definition 113

Definition Merchant Services Customer Other 113

Kissmetrics

MAY 4, 2021

Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan. It’s simple to translate your Google Ads campaign to the Microsoft platform because they have similar functionality.

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Kissmetrics

FEBRUARY 3, 2021

Many platforms exist to create these tappable stories and now Google has their own version, called Google Web Stories. Google Web Stories: Explained. Google Web Stories are powered by AMP technology and are owned by Google. Examples of Great Google Web Stories. How to Create a Google Web Story.

Social Media 297

Social Media SEO Travel Mobile 297

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. To accomplish this, Google uses machine learning AI to figure out which ad type is “relevant” to a given search. Our Recommended Google Ads Automation Strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

Kissmetrics

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. This can include display ads, banner ads, even dynamic ads. Paid Search Marketing for E-commerce. Publish your ad.

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eCommerce Marketing eCommerce Social Media Marketing 263

Kissmetrics

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads. Product Ads.

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PPC Accessories Apparel Automotive 259

Kissmetrics

APRIL 12, 2021

While Google, Bing, and Yahoo control the West’s market share of search engine traffic, alternative search engine Baidu is the king of search in China. Baidu is an internet and AI company offering a range of services, including search, cloud computing, music, maps, translation, video, and even self-driving cars.

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SEO Mobile Travel Article 242

lateshipment

JULY 31, 2023

Introducing Milled.com, a game-changing free e-commerce marketing tool that acts as a comprehensive newsletter search engine. Meta Ads Library E-commerce brands often face the challenge of investing in advertising campaigns without certainty of their success. But this often is concealed between a customer and the brand. Play Video 2.

eCommerce 130

eCommerce eCommerce Marketing Marketing Social Media 130

Kissmetrics

NOVEMBER 16, 2021

You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car. Fortunately, when you want to market vehicles on social media, dynamic Automotive Inventory Ads (AIAs) can reduce friction dramatically. What Are Automotive Inventory Ads (AIAs)?

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Automotive Social Media SEO Presentation 262

Kissmetrics

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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PPC Definition Customer Marketing 245

Kissmetrics

OCTOBER 16, 2020

Google AdWords can be both exciting and terrifying. Let’s consider the following statistics: Google ads produce 3.5 Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. billion interactions every day. billion interactions every day.

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PPC Improvements Management Social Media 246

Kissmetrics

APRIL 21, 2021

One way to ensure you’re getting your products in front of the right audience is to make use of eBay ads. These are extremely easy to set up and can help propel you to the top of the search results, even in the most competitive categories. How Do eBay Ads Work? In this sense, it’s a lot like advertising on Google.

Beauty and Health 262

Beauty and Health Recommendation eCommerce Platforms Shipping Costs 262

ROI Revolution

DECEMBER 19, 2022

In this roundup November and December SEO news, you’ll uncover the latest news on Google algorithm updates, Google’s latest warnings about plagiarism and duplicate content, a major change to EAT, and more. Use the links below to jump to each news update : Google rolls out two major updates in December.

SEO 78

SEO Blog Document Recommendation 78

Store Growers

JUNE 3, 2022

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things. What are Google Merchant Center Programs?

Merchant Services 91

Merchant Services Shipping Costs Payment Services Shipping 91

Kissmetrics

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral. An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before.

Social Media 291

Social Media Other Marketing Reference 291

Kissmetrics

JUNE 23, 2020

From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. Setting up your Google organic feed Rank your product listing pages E-commerce content marketing workflow Technical SEO for e-commerce Making your content & transaction pages E-commerce topical clusters Content examples to look at.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Store Growers

SEPTEMBER 9, 2022

Sometimes the focus of the remarketing debate is the platform, like Google vs Facebook. Other times it’s the method, like static vs dynamic remarketing. In this article, we will see how Google Ads remarketing stacks up against using remarketing audiences from Google Analytics. Google Ads. Data source.

Shopping Carts 91

Shopping Carts Article Recommendation Customer 91

Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. Launched in late 2021, Performance Max is one of Google’s latest innovative assets.

Merchant Services 91

Merchant Services Jewelry Small Business Retail eCommerce 91

Retail TouchPoints

MAY 14, 2021

Metrics including return on ad spend (ROAS) and cost per click (CPC) improved significantly across multiple platforms as retailers refined their efforts and drew in new customers. Consumer demand for greater privacy is already posing challenges, but there also are new opportunities such as reducing the space between ad and purchase.

Social Media 237

Social Media Improvements Marketing Definition 237

Kissmetrics

AUGUST 18, 2020

And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events. Let’s discuss how you can use event tracking to get more out of your ad campaigns on Facebook and Google.

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Events Download eCommerce Payments 363

Store Growers

FEBRUARY 17, 2023

Last Updated on February 17, 2023 Remarketing lists for search ads (RLSA) allow you to target people that have been to your website with your campaigns. We’ll also look at the 5 most effective ways to use them inside of your Google Ads account. What Are Remarketing Lists for Search Ads (RLSA)?

Shopping Carts 91

Shopping Carts Article Other Recommendation 91

Kissmetrics

APRIL 19, 2021

If you woke up with a $250K ad budget tomorrow, how would you spend it? Some e-commerce sellers would buy first-page ads on Google for a year; others might see if they could run a commercial after the Super Bowl. Retail media refers to a specific kind of advertising where ads are presented within a particular retail site or app.

eCommerce 246

eCommerce Presentation Marketing Retail 246

ROI Revolution

JUNE 14, 2023

In 2022, some of the big ad platforms made it easier for merchants to enter their marketplaces. Facebook and Instagram now have BigCommerce and Shopify integrations, and Google has merchant listings that offer a structured data type that doesn’t require you to send them anything to create your Shopping listings.

Merchant Services 78

Merchant Services Shipping Costs PPC Channel 78

Kissmetrics

DECEMBER 1, 2021

This is why Google Data Studio is a program every marketer should try out. What Is Google Data Studio? Google Data Studio is a free business intelligence (BI) tool from Google. In addition, the dashboards are fully customizable and easy to share, making Google Data Studio an invaluable tool for marketers.

Marketing 250

Marketing Social Media Presentation Information 250

Store Growers

OCTOBER 11, 2021

An essential part of Google Search campaigns are your text ads. Google used to have a number of different text ad formats you could choose from, but today, responsive search ads are the default option. What are Responsive Search Ads? How do responsive search ads work?

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Improvements Article Information Recommendation 91