Retail TouchPoints

JANUARY 5, 2024

A small group ( 1% ) of Google Chrome users are now eligible for Tracking Protection , which restricts the use of these cookies by default. As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024.

Recommendation 297

Recommendation Consumer Information Customer 297

Store Growers

FEBRUARY 24, 2023

Last Updated on February 24, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. Especially for apparel items, product features like color can help convert potential customers. What Is the Color Attribute in the Product Feed? Is the Color Attribute Required?

Apparel 91

Apparel Consumer Electronics Recommendation Jewelry 91

Store Growers

MARCH 13, 2023

Some items are so common, like fashionable apparel products, that users need additional attributes to hone in on their desired item within the search results. There are several such attributes in Google Shopping. What Is the Gender Attribute in the Product Feed? Is the Gender Attribute Required?

Apparel 91

Apparel Accessories eCommerce Platforms Fashion 91

Store Growers

MARCH 23, 2023

Last Updated on March 24, 2023 Product identifiers are crucial for matching products with search queries. This is a common issue for many products In this article, we’ll explain the relationship between unique product identifiers, like GTIN, MPN, and brand, with the identifier exists attribute.

Consumer Electronics 91

Consumer Electronics Electronics Apparel eCommerce Platforms 91

Retail TouchPoints

SEPTEMBER 28, 2020

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. of all clicks.

Merchant Services 204

Merchant Services Shipping Costs Accessories Outdoor 204

Store Growers

APRIL 5, 2023

Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and other product features. What Is the Size Attribute in the Product Feed? What Is the Size Attribute in the Product Feed? Is the Size Attribute Required? Let’s dive in.

Apparel 91

Apparel Clothing eCommerce Platforms Accessories 91

Store Growers

MAY 26, 2023

Last Updated on May 26, 2023 Availability and price are possibly the two most important product attributes for closing a sale in ecommerce. Any issue with product availability in your feed can limit the effect of Google Shopping campaigns, so staying on top of this is imperative. Let’s dive straight into it.

Fulfillment 91

Fulfillment eCommerce Platforms Other eCommerce 91

Store Growers

APRIL 9, 2023

In this article, we’ll introduce you to the material attribute and cover how to use it in Google Shopping, how to add it to your product feed, and how to deal with several main issues that might arise when using it. Let’s start by defining the material attribute. What Is the Material Attribute in the Product Feed?

Merchant Services 91

Merchant Services Jewelry Clothing Sporting Goods 91

Store Growers

FEBRUARY 24, 2023

Last Updated on March 16, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. Especially for apparel items, product features like color can help convert potential customers. What Is the Color Attribute in the Product Feed? Is the Color Attribute Required?

Apparel 70

Apparel Consumer Electronics Recommendation Jewelry 70

Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns. Advice is the same as above.

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Recommendation Improvements Definition Other 91

Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. This helps them find and compare products from multiple retailers in one place. Let’s see what they are.

Merchant Services 91

Merchant Services Shipping Costs Article Information 91

Kissmetrics

SEPTEMBER 14, 2020

Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale.

Merchant Services 358

Merchant Services Payment Services Shipping Costs Shopping Carts 358

ROI Revolution

APRIL 17, 2024

Programmatic SEO , sometimes called automated SEO, refers to any strategy that uses product attributes, keyword targets, or other input data to automatically generate new landing pages at scale. This defeats the purpose of creating new category URLs in the first place! You’ve likely heard that SEO is a long-term game.

SEO 78

SEO Books Reference Other 78

Store Growers

FEBRUARY 23, 2023

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. One such method is strategically configuring the product description attribute. What Is the Product Description Attribute in the Product Feed?

Merchant Services 91

Merchant Services Shipping Costs Beauty and Health Consumer Electronics 91

Store Growers

MARCH 19, 2023

Last Updated on March 20, 2023 Google regularly introduces new attributes for its shopping feed on a regular basis. And one of these recent additions is the product_highlight attribute. In this article, we’ll cover how to use the attribute, and explain how to avoid feed issues related to it.

Consumer Electronics 70

Consumer Electronics Presentation Shipping Costs Electronics 70

BigCommerce

MARCH 10, 2017

Google offers abstract, somewhat conflicting, and ultimately non-definitive information on how it ranks pages —- though many experts have accurately tested and hypothesized at what their top ranking factors might be. Can Google find your site? The first thing that I like to give Google is a map. Can Google crawl your site?

SEO 417

SEO eCommerce Mobile BigCommerce 417

Retail TouchPoints

MARCH 16, 2023

Given how quickly generative AI has gained widespread attention , its initial hype cycle may already be giving way to “a second smaller wave of the things that actually work ,” according to Brian Hennessey, Co-founder and CEO of the AI-powered product information management (PIM) solution Talkoot in an interview with Retail TouchPoints.

SEO 321

SEO Retail Merchant Services Social Media 321

Inflow Insights

DECEMBER 6, 2021

Your eCommerce site’s goal should be to match shoppers to products as seamlessly as possible. Your sitemap (or, more likely, sitemaps) helps search engines understand the pages on your site and all of the products you offer — so they can better show your pages to searchers. In turn, this brings traffic to your site and can drive sales.

eCommerce 182

eCommerce SEO Recommendation Other 182

Store Growers

JUNE 11, 2018

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” A couple of days before, she had reached out to me with some questions about Google Shopping. She was trying to figure out how to get started and create a Google Shopping feed but was running into a lot of errors. Grab it here!

Merchant Services 168

Merchant Services Shipping Costs WooCommerce 3dcart 168

Store Growers

JUNE 16, 2023

Last Updated on June 16, 2023 Since their introduction to Google Ads, dynamic remarketing campaigns have attracted a lot of attention among marketers. This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. How Do Dynamic Remarketing Campaigns Work?

Merchant Services 91

Merchant Services Shopping Carts Travel Events 91

Inflow Insights

SEPTEMBER 27, 2021

And, if not properly addressed, out-of-stock items can lead to wasted online ad spend in the next few months, making it hard to take advantage of Google Shopping seasonality trends. How Google Shopping and Search Track Out-of-Stock Products. In Google Shopping Ads, product stock level always matters.

PPC 127

PPC Merchant Services Recommendation Supplies 127

Kissmetrics

APRIL 12, 2021

While Google, Bing, and Yahoo control the West’s market share of search engine traffic, alternative search engine Baidu is the king of search in China. In many ways, their early platform seemed to copy Google in approach and design, leading many to think of them as a Chinese Google copycat rather than a true competitor.

SEO 242

SEO Mobile Travel Article 242

Kissmetrics

AUGUST 18, 2020

And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google. Both Facebook and Google refer to these user interactions as Events. Let’s discuss how you can use event tracking to get more out of your ad campaigns on Facebook and Google.

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Events Download eCommerce Payments 363

Store Growers

MARCH 27, 2023

Last Updated on March 28, 2023 In online commerce, products have references consisting of a series of numbers (or other types of code) known as unique product identifiers or (UPIs). In this article, we’ll cover the basics of Manufacturer Part Number (or MPN) as a product identifier. How are MPNs used?

Reference 91

Reference Merchant Services Books Article 91

ChannelAdvisor

NOVEMBER 19, 2021

Google recently released its earnings for Q3, reporting continued strong revenue growth of 41% versus the same quarter in 2020. Google’s CEO Sundar Pichai used the earnings call to recognize that it has been five years since he laid out his vision for Google as an “AI-first” company with the goal to be more helpful to its users.

Mobile 98

Mobile Technology Events Channel 98

Ecommerce Platforms

JANUARY 4, 2022

It also checks for the quality of your internal linking since users will most likely navigate to your product pages from it. Product Pages : A website audit on your product pages checks for proper page elements, redirects, and linking structure like related products organization, speed, and page performance.

SEO 104

SEO eCommerce Information Recommendation 104

Store Growers

AUGUST 18, 2022

Google Dynamic Search Ads allows you to speed things up by automating some of those parts. What are Google Dynamic Search Ads? They work very similar to the traditional Search campaigns in terms of how they are triggered and shown on Google. How do Google Dynamic Search Ads Work? They’re part of regular Search campaigns.

Recommendation 91

Recommendation Article SEO Other 91

Inflow Insights

FEBRUARY 5, 2020

However, scaling quality content production exponentially increases traffic, leads, and customers over time. As you continue to publish more quality content, you gain more Google search engine equity from it. This also helps the ranking power of your entire site, including your product and category page SEO.

SEO 176

SEO eCommerce Social Media Mobile 176

Store Growers

MAY 4, 2023

Most online shopping platforms use product identifiers to make sure the item and its seller are both legitimate. So, if Google Shopping, Ebay, or Amazon offer the option to add GTINs for items in your product catalog, you are probably wondering whether to comply or not. First, let’s briefly cover the basics. What Is a GTIN?

Merchant Services 91

Merchant Services Payment Services Reference Recommendation 91

RetailMinded

MARCH 17, 2021

Perhaps Amazon’s growing hold over the e-commerce business can also be attributed to the current pandemic. It outlines everything from choosing your products to picking your ideal suppliers. But, if you want to maximize your advantages, here are several good ways: Pick An In-Demand Product. Be Specific With Attributes.

eCommerce 92

eCommerce Retail eCommerce Platforms Fulfillment 92

Retail TouchPoints

NOVEMBER 25, 2020

” Like many retailers, Mejuri acquires and engages its customers from a diverse set of marketing channels, including Facebook, Instagram, Pinterest and Google. It builds a unique profitability waterfall (an accurate profit and loss statement) for every distinct product, order, shipment and customer.

Information 195

Information Shipping Costs Fulfillment Shipping 195

Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. Launched in late 2021, Performance Max is one of Google’s latest innovative assets.

Merchant Services 91

Merchant Services Jewelry Small Business Retail eCommerce 91

Inflow Insights

DECEMBER 20, 2021

So, Inflow stepped in to make it happen — ultimately resulting in a 74% increase in Google Ads revenue. For this case study, the client in question is a wholesale retailer offering a variety of products across all niches and interests (think: school supplies, pet supplies, etc.). Using that Data in Our Google Ads Strategy.

PPC 106

PPC Supplies Channel eCommerce 106

ROI Revolution

JULY 8, 2021

A thorough omnichannel strategy is the key to unlocking your success in a post-pandemic world, rank higher on Google and Amazon, and accelerate revenue growth this back-to-school shopping season? If your product is more suited for teenagers, target them separately from their parents with separate social messaging.

eCommerce 78

eCommerce Shipping Costs Social Media Merchant Services 78

Store Growers

JUNE 28, 2023

Nowadays, AI has become one of the leading fields in computer science, with Google being the leading tech company that has developed various branches for their AI apps and features. Let’s start with a brief overview of Google AI’s key features. Let’s start with a brief overview of Google AI’s key features. What is Google AI?

Merchant Services 91

Merchant Services Technology Improvements Other 91

Ecommerce Platforms

JANUARY 24, 2023

The bottom line: It’s a given that customers will read online reviews before deciding on a product Just look at popular online marketplaces, for instance. Most products display positive, negative, and mediocre reviews posted by real-life customers. But how do you encourage online shoppers to leave positive product reviews?

Shipping Costs 197

Shipping Costs Merchant Services Subscription Shopify 197

Algopix

OCTOBER 21, 2023

Revenue by Product: Analyzing which products or product categories contribute the most to your revenue can help you make strategic decisions about your inventory. Cart Abandonment Rate: The percentage of users who add products to their cart but do not complete the purchase.

Shipping Costs 118

Shipping Costs eCommerce Customer Retention Social Media 118