Kissmetrics

OCTOBER 16, 2020

Google AdWords can be both exciting and terrifying. Let’s consider the following statistics: Google ads produce 3.5 66% of shoppers prefer shopping online rather than from malls or stores. So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant.

PPC 246

PPC Improvements Management Social Media 246

Store Growers

JUNE 14, 2023

Last Updated on June 14, 2023 If you’re working with Google Merchant Center and Google Shopping , you’re probably already aware of the existence of Performance Max, but if you’re wondering what all the hype is about surrounding it, read on. Launched in late 2021, Performance Max is one of Google’s latest innovative assets.

Merchant Services 91

Merchant Services Jewelry Small Business Retail eCommerce 91

Kissmetrics

DECEMBER 31, 2021

Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google. Search engines like Google offer machine learning to make it easier to create more personalized ads.

Customer Data 251

Customer Data Travel Customer Improvements 251

Retail TouchPoints

OCTOBER 7, 2021

The key expansions include Target adding Sezzle and Affirm to its payment options; Simon enabling Klarna for interested merchants at any of its shopping centers; and FreedomPay integrating Klarna into its platform to provide more brick-and-mortar retailers access to BNPL options.

Merchant Services 173

Merchant Services Payment Services Point of Sale Gifts 173

Retail TouchPoints

SEPTEMBER 20, 2023

We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly, and yet advertisers continue to forget just how noisy the media landscape is when planning their CTV campaigns. The Trade Desk, Viant, Google and many more. That’s exactly what place-based DOOH can allow you to do.

Omnichannel 147

Omnichannel Consumer Customer Experience Customer 147

Optimizely

AUGUST 23, 2018

That’s where Google Shopping comes in. Google is working hard to compete with Amazon, and now offers a new channel to reach your buyers. You’ve likely seen shopping results before. Similar to pay-per-click advertising with Google AdWords, Google Shopping shows visual product listings in search results instead of text.

Omnichannel 199

Omnichannel Merchant Services Shipping Costs Customer Loyalty 199

ROI Revolution

JUNE 14, 2023

Facebook and Instagram now have BigCommerce and Shopify integrations, and Google has merchant listings that offer a structured data type that doesn’t require you to send them anything to create your Shopping listings. Now, more products are flooding the market and showing up when shoppers navigate Google.

Merchant Services 78

Merchant Services Shipping Costs PPC Channel 78

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. Our Tiered Bidding Strategy: Implementation and Best Practices.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

DECEMBER 20, 2017

When Skreened, an ecommerce site that sells trendy design-driven apparel and other products, approached us, they hadn’t run a Google Shopping campaign in two years. Google Shopping campaigns, otherwise known as Paid Listing Ads (PLAs), don’t work like most online advertising that targets keywords.

Apparel 154

Apparel eCommerce Other Management 154

Inflow Insights

JULY 29, 2021

Paid search advertising can be a huge boon to your business during the holiday shopping season, but it can be difficult to know exactly where to put your money to beat out competitors and maximize customer purchases. Break top performers into their own campaigns. Review historical campaign budget. Today, we’re focusing on PPC.

PPC 166

PPC Toys Gifts SEO 166

Retail TouchPoints

SEPTEMBER 30, 2022

Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Use OOH campaigns and in-store audio media to keep customers informed about ongoing promotions and retailer efforts to support them in a difficult time. .

Marketing 280

Marketing Retail Comparison Shopping Workshop 280

ChannelAdvisor

SEPTEMBER 1, 2022

The ChannelAdvisor Managed Services team works with clients every day to provide strategy and execution in their e-commerce efforts — maximizing their presence on marketplaces and optimizing their digital marketing campaigns. . Resolve any errors or disapprovals in Google Merchant Center. Q: It’s September. Check product feed health.

Shipping Costs 89

Shipping Costs Marketing Merchant Services eCommerce 89

Store Growers

MAY 19, 2023

Last Updated on May 19, 2023 Structured snippets are one of Google’s many tools and ad extensions that can improve the performance of your ad campaigns. For example, you can target different individuals based on various details, such as their shopping habits or interests and how they interact with your ecommerce shop.

Merchant Services 91

Merchant Services Information Improvements Customer 91

Inflow Insights

JANUARY 20, 2021

In the wild world of eCommerce paid advertising, knowing exactly which strategies to throw at the Google machine can be a hit-and-miss operation. In this piece, we’ll take a systematic look at how our paid strategists optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best-performing strategies.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center?

Merchant Services 91

Merchant Services Shipping Costs Article Information 91

BigCommerce

OCTOBER 12, 2017

How early most brands begin to prepare, plan and then launch holiday campaigns. The tools most brands use to measure success of these campaigns. What keeps store owners and managers awake at night during these holiday campaigns. 9 Tips + Tricks to Improve Your Holiday Campaigns Right Now. 1-25% sales increase: 50.28%.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

Inflow Insights

MAY 3, 2019

In this guide, we’re going to share the strategies and tactics we use to help our clients set up and run top-performing Google Shopping campaigns. Google Shopping consists of two platforms—Google Ads (formerly Google AdWords) and Google Merchant Center. What Are Google Shopping Ads.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Ecommerce Platforms

JANUARY 24, 2023

It also creates reports with insights on creating a more customer-centric shopping experience. You can also run A/B tests to see which campaigns produce the most fruit. This works wonders for garnering the data you need to finetune your text campaigns for maximum success. Yotpo also uses in-line SEO.

Shipping Costs 197

Shipping Costs Merchant Services Subscription Shopify 197

ROI Revolution

JUNE 17, 2022

PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. naming it as a priority for their brand in 2022. Google is by far the leading traditional search engine for paid advertising, with 85.6% Google dominates even more on mobile, with 93.3% respectively.

PPC 78

PPC Mobile Social Media Search Marketing 78

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. Note: If you are an eCommerce store and want us to maximize profit from PPC campaigns for your business, you can get in touch with us today.

PPC 88

PPC eCommerce Other Improvements 88

Inflow Insights

MARCH 20, 2018

We’ve helped companies with seven-figure marketing campaigns stay on top. How We Manage a Seven-Figure Campaign. This is why maintaining brand awareness is their top priority. Breakdown of Their Campaign Budget. Our client has a four-tier campaign: Search. Conflicting Campaigns. How do we know?

eCommerce 148

eCommerce PPC Marketing SEO 148

Optimizely

MARCH 28, 2017

Winback campaigns, when executed well, are proven to not only capture your customer’s attention, but also encourage your customer to start shopping again. The key is crafting a winback campaign that addresses your customers’ individual needs. But there is still hope! DO: Segment your customers to find out who needs a winback.

Internet Retail 186

Internet Retail Channel Customer Download 186

Retail TouchPoints

APRIL 13, 2021

Previously, the Under Armour team had to create dedicated catalogs for all the different countries and languages for which it wanted to run advertising campaigns, meaning team members had to manually adjust 25-plus campaigns at a time. No matter how customers choose to shop, informed associates will be a key part of this process.

Consumer 140

Consumer Payment Services Fulfillment Multi-channel 140

ChannelAdvisor

SEPTEMBER 1, 2022

The ChannelAdvisor Managed Services team works with clients every day to provide strategy and execution in their e-commerce efforts — maximizing their presence on marketplaces and optimizing their digital marketing campaigns. . Resolve any errors or disapprovals in Google Merchant Center. Q: It’s September. Check product feed health.

Shipping Costs 52

Shipping Costs Marketing Merchant Services eCommerce 52

Optimizely

AUGUST 16, 2018

When executed well, winback campaigns are proven to not only capture your idle customers’ attention, but can also encourage them to start shopping again. How can you craft a winback campaign that addresses your customers’ individual needs? How can you craft a winback campaign that addresses your customers’ individual needs?

Channel 199

Channel Customer Data Customer Improvements 199

Kissmetrics

APRIL 13, 2021

In fact, according to Mediakix, 61 percent of marketers struggle to find the best influencers for their campaigns. Ready to find influencers for marketing campaigns? Search engines: Google is a great way to find competitors and identify which influencers they use for their campaigns. What’s the answer? The upshot?

Social Media 276

Social Media Subscription Marketing Consumer 276

Liveintent

MAY 30, 2023

Get a quick pulse on your line items The Line Item Overview is your one-stop shop for line item management. You can review campaign pacing and trafficking details for all of your line items and creatives, inclusive of both direct-sold and house efforts. But wait – there’s more!

Books 62

Books Management Blog Presentation 62

Omnisend

DECEMBER 17, 2020

Channels Omnisend Privy Email SMS Google & Facebook Custom Audiences ? As long as you have the opt-in permission, you can send stand-alone campaigns, or add SMS to send alongside email in any automation workflow you like, which makes getting started and integrating it into your marketing strategy easy and seamless.

Merchant Services 136

Merchant Services Channel Information Marketing 136

ROI Revolution

MAY 6, 2021

means for Google ads. What does this mean for Google advertisers? As the new ATT policies transition in, campaigns that run on iOS surfaces (both apps and the web) may see performance fluctuations. To make up for lost reach, web-based campaigns should have audience expansion enabled on remarketing and customer match campaigns.

eCommerce 158

eCommerce Marketing Events Download 158

ROI Revolution

JANUARY 16, 2019

In line with Google’s continuing efforts toward creating a more automated platform, the new Smart Shopping initiative in Google Ads allows advertisers to connect a product feed to a campaign that finds audiences who are most likely to buy, wherever they might be. What Is Smart Shopping? How Does It Work?

Recommendation 60

Recommendation Other Information Search Marketing 60

ROI Revolution

OCTOBER 7, 2020

The ROI team initially had this product only in Sponsored Product campaigns. However, because the client had video assets, the ROI team was able to create a Sponsored Brand Video campaign that featured the product and drove traffic to the detail page. Paid Search: Google Shopping & Search.

Improvements 88

Improvements SEO Apparel Download 88

Inflow Insights

JULY 23, 2021

The last thing you want is to implement changes that negatively affect conversion rate before the busiest shopping period of the year. Gather your copywriting team and get to work now, so that your optimized pages have time to rank before the shopping begins. Identify and refresh any existing holiday website content.

SEO 156

SEO Gifts Recommendation eCommerce 156

ROI Revolution

MAY 16, 2019

Google Marketing Live – the search giant’s annual conference for advertisers – took place in San Francisco on Tuesday, May 14, 2019, with an additional 8+ hours of content streaming after its conclusion that night. Campaign management allowing marketers to plan by campaign, not just channel. Improved Ad Type: Showcase Shopping.

Marketing 68

Marketing Mobile Improvements Events 68

Kissmetrics

APRIL 1, 2021

Target’s Facebook page , for example, has a shop built right into it where customers can browse and purchase products. Once you clarify these parts of your strategy, you can expand on each element to create effective campaigns that fit your goals. Run Social Media Paid Campaigns Optimized for E-Commerce Companies.

Social Media 363

Social Media eCommerce Payment Services Apparel 363

Optimizely

AUGUST 16, 2018

When executed well, winback campaigns are proven to not only capture your idle customers’ attention, but can also encourage them to start shopping again. How can you craft a winback campaign that addresses your customers’ individual needs? How can you craft a winback campaign that addresses your customers’ individual needs?

Channel 150

Channel Customer Data Customer Improvements 150

Retail TouchPoints

JULY 27, 2021

In fact, analysis of Google mobility data by CoStar Advisory Services revealed that the number of visits to retail and recreation sites has nearly fully recovered to pre-pandemic levels as of early July 2021. “ Retail TouchPoints spoke with executives from shopping destinations across the U.S. Photo credit: Easton.

Events 279

Events Food and Beverages Beauty and Health Small Business Retail 279

RTP blog

JUNE 24, 2019

Here are five ways of using your site search data to build more effective marketing campaigns that drive bottom-line results for your e-Commerce site: Getting your timing right Seasons don’t really start and end on a calendar date — when it comes to seasonal shopping, consumers dictate what will sell when.

PPC 150

PPC Marketing Sporting Goods eCommerce 150