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How Small Businesses Can Make Big Moves with Brand Partnerships

Smile.io

While there’s no questioning that some of the best brands were born this way, there is another path to success - brand partnerships. Also known as co-branding, this is the strategy of working with another brand to sell a single product or service. “Co-branding

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Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Retail TouchPoints

Enos added that strategic partners like Samsung will be key in bringing these unique offerings to market moving forward. When you think about our footprint, we’re large enough to matter to our brand partners, but small enough to execute test-and-learns, and be very agile and quick to market,” said Enos. “And

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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand. A new sub-brand and wholesale partnership with Walmart: With Marlow, Brooklinen is officially in the pillow business.

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The 6 Best Digital Marketing Companies of 2020

Kissmetrics

Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. Let’s get started!

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How to Use Guerrilla Marketing in Paid Social Ad Strategy

Kissmetrics

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. How is Guerrilla Marketing Different?

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NRF 2021: Retail Diversity Leaders Reveal Strong Strategies for Supporting Equality

Retail TouchPoints

Diversity has become an increasingly hot topic in retail recently, with the industry moving to increase representation across the board of non-dominant racial and gender groups. Each session featured multiple leaders from a range of retailers, small and large, united by their commitment to diversity. Inspiration can Come From Anywhere.

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How to Choose The Right Digital Marketing Agency

Kissmetrics

In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. Which… is what makes choosing the right digital marketing agency so tricky. However, I know a few things that can help simplify the decision-making process. The barriers to entry are slim to none.

Marketing 319