Deloitte Shares Loyalty Trends and Best Practices for 2024
Retail TouchPoints
JANUARY 2, 2024
To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. The hope is that you are driving traffic, driving attachment and other purchases that then drive up the lifetime value of that customer.”
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