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How To Use Local Search Marketing to Attract More Customers

Kissmetrics

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is not your parents’ beauty industry. In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Why is the industry transforming in favor of publishers and direct-to-consumer brands? This could be a pivotal tipping point in the space.

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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

As a result of general uncertainty and Amazon operations already feeling incredible strain, Amazon has postponed Prime Day. The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. Industry Updates.

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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search?

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The 5 Best PPC Companies of 2020

Kissmetrics

Extensive industry knowledge. Understanding what works and what doesn’t comes from experience and in-depth industry knowledge. Take a look at who’s a part of the agency’s team and take some time to evaluate their experience level and expertise in your specific industry. But not all audience segments or keywords are equal.

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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

To sustain itself, retail will need to adapt from the industrial-era approach of sell, sell, sell, to a more mindful method of operations — one that sources well-made goods that are built to last and are created with the least ecological impact from manufacturers powered by green energy.

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Is Getting “Google Guaranteed” Worth It?

Kissmetrics

The eligible industries for Google Guaranteed vary from region to region and may continue to change as the program expands. What Industries Are Eligible in the US? What Industries Are Eligible in Canada? Costs vary depending on your market and industry, but the average cost per Google Guaranteed lead seems to be about $25.

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