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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is not your parents’ beauty industry. In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Why is the industry transforming in favor of publishers and direct-to-consumer brands? This could be a pivotal tipping point in the space.

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The Future of Experiential Retail

Retail TouchPoints

The retail industry experienced a complete 360-degree transition since the onset of the pandemic. First, let’s take a look at what we’ve done in the market thus far. Experiential retail, in its most nascent form, is when retailers implement immersive, interactive, technology-enhanced shopping experiences.

Retail 279
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Embracing AI: No, AI is NOT Coming for Your Job

Digital Doughnut

The advent of artificial intelligence (AI) has stirred both intrigue and apprehension across various industries, particularly in the realms of technology, business and content creation.

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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Search Engine Optimization Experts. Andrew Youderian: Founder of eCommerceFuel.

eCommerce 113
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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

To sustain itself, retail will need to adapt from the industrial-era approach of sell, sell, sell, to a more mindful method of operations — one that sources well-made goods that are built to last and are created with the least ecological impact from manufacturers powered by green energy.

SEO 264
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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. Personalization is the second biggest trend for 2022 among digital marketing professionals , not far behind measuring attribution. In fact, 64.3%

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Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. Managers always want to ensure that they can prove to decision-makers that their company’s marketing budget is going to good use.