Store Growers

FEBRUARY 9, 2021

After years of tinkering with keyword match types , they’ve made yet another change. The short version: broad match modifier stops being a match type and an “updated phrase match” will take its place instead. This change to the match types seriously shakes things up.

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Kissmetrics

JULY 14, 2021

When you type a query into Google, what do you want it to do? First, it’s got to understand what you mean by your query (helping it to understand the type of results you want to see), and then show you the best results that match your search query. How Does Voice Search Affect SEO? 6 Ways to Optimize for Voice Search.

SEO 362

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Store Growers

MARCH 7, 2024

Types of Google Ads Recommendations There are five types of recommendations in Google Ads Repairs Budgets & bidding Keywords & targeting Ads & extensions Automated campaigns In what follows, we’ll break down the 51 recommendations I’ve found and look at what they actually do, and which ones to ignore!

Recommendation 91

Recommendation Improvements Definition Other 91

Kissmetrics

DECEMBER 13, 2021

There are these two types of backlinks that Bing favors: Organic links from relevant and trusted websites that drive real users to your site. Link type: Whether the link is text or image-based. Exact Match Domains. When you search for the keyword “best swiss knives” on Google, you get the following results.

SEO 363

SEO Social Media Recommendation Information 363

Kissmetrics

AUGUST 11, 2021

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. With every type of digital marketing, targeting is an important factor. Conversions.

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Kissmetrics

JANUARY 25, 2021

The Etsy search function is engineered to connect consumers with the products they’re looking for using two distinct factors: ranking and query matching. Query matching refers to how effectively a potential consumer’s search term pairs with Etsy’s inventory listings. Select Etsy SEO Keywords Carefully.

SEO 282

SEO Shipping Costs Shipping Social Media 282

Retail TouchPoints

MARCH 21, 2023

LLMs and transformers — which help computers understand the context of long-form text — enable AI technologies to truly understand a query instead of just comparing it to keywords. If an engine focuses on ecommerce, this type of optimization is an obvious thing to do. More specialized solutions will arise in the retail tech market.

eCommerce 292

eCommerce Technology Document Recommendation 292

Retail TouchPoints

MARCH 22, 2022

Most professionals know that at the heart of successful search are two things: good queries, with shoppers knowing what they want and using the right keywords, and good indexed data, i.e., making the correct data available for shoppers to find. Autocomplete and Synonym Matching.

eCommerce 285

eCommerce Social Media Arts Technology 285

Store Growers

MARCH 17, 2022

You can avoid this by using negative keywords. But in order for them to be effective, you need to get the negative keyword match types right. In this article, we’ll take a closer look at what negative match types are and how to use them effectively. What are Negative Keywords? Negative broad match.

Article 91

Article Other Operations 91

Groove

NOVEMBER 10, 2022

Next, we used positive and negative keywords to target specific competitor search terms that Cordova’s products should appear for when searched. By deploying this approach, we were able to prevent Cordova Outdoors from showing for irrelevant keywords, while bidding less for those exact-match keywords that provided strong ROI.

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Outdoor Accessories Merchant Services eCommerce 370

Store Growers

MAY 4, 2020

Phrase match is one of the four keyword match types available in Google Ads. It is a way to indicate to Google how closely they should match your keyword with a user’s search query. The quotation marks of phrase match (kind of) limits your search to the words and the word order that you specify.

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Kissmetrics

OCTOBER 7, 2021

That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Use Common Typos and Misspellings in Keywords. Keyword research plays a huge role in any digital marketing campaign. Mistakes in ads have a high chance of going viral. Otherwise, it might backfire.

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Retail TouchPoints

SEPTEMBER 28, 2023

Meaning those same two shoppers in their 20s would potentially see very different results when they type in “date night dress”. One customer may see more classic, little black dress-type results based on her browsing history, while the other may see more flowy, bohemian options that are aligned to her preferences.

Gifts 269

Gifts eCommerce Recommendation Technology 269

SellBrite

JUNE 28, 2021

This resource offers easy, low-maintenance ways to optimize your Amazon ad spend and keyword selection for greater profits. The most popular type of Amazon PPC ad, ‘sponsored product’, lets you bid on keywords you want your product to rank for in search results. Let’s dive in. A Quick Intro to Amazon PPC.

PPC 144

PPC Recommendation BigCommerce Management 144

Kissmetrics

JANUARY 29, 2021

Use Strong Keywords in Bonanza Listings. As with all types of SEO, effective keyword usage is paramount when optimizing for Bonanza. But, before you can use keywords in your title and listing, you need to figure out what your keywords are. Make sure your image dimensions match the image size as displayed.

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eCommerce SEO Article eCommerce Platforms 276

Kissmetrics

MARCH 22, 2021

Also, you’re provided keyword and search engine data, to see how your audience found out about you. Once you sign up as a source, you’ll receive three emails per day, with opportunities that may match your knowledge and experience. Getting started means plugging your brand, competitor, or keyword into the search box.

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Kissmetrics

JUNE 11, 2018

One site tells you to focus as heavily on your keywords as you can. The anchor text usually relates back to keywords associated with the contents of the link. Exact Match. An exact match anchor text is when the anchor text directly matches the words or phrases associated with the link’s contents. Partial Match.

SEO 251

SEO Blog Article Improvements 251

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Why Does Our Approach to eCommerce Keyword Research Work? Product descriptions.

eCommerce 189

eCommerce SEO Article Recommendation 189

Kissmetrics

JUNE 30, 2021

That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). It’s not just their age or authority either—factors that other sites can’t hope to match. Unsurprisingly, these sites have more than a few things in common.

SEO 289

SEO Improvements Mobile Reference 289

Ecommerce Platforms

JULY 29, 2021

Sellzone has five tools to help users improve the performance of their product listings on Amazon: Keyword Wizard, Split Testing, Traffic Insights, Listing Quality Check, and Listing Protection tools. Feature Analysis: Keyword Wizard. Enter a seed keyword. Find popular keywords. How does it work? Locate low-hanging fruit.

Merchant Services 197

Merchant Services Recommendation Improvements Other 197

Kissmetrics

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Use Long-Tail Keywords. How do you find long-tail keywords that meet user intent?

Improvements 360

Improvements Social Media SEO Mobile 360

ROI Revolution

APRIL 8, 2021

Google Keyword Match Type Update: Goodbye, Broad Match Modifier. In February of this year, Google announced a change to both the type of keyword match types that will be available to advertisers moving forward as well as how these match types will perform.

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Reference Article Recommendation Customer Experience 78

Kissmetrics

JANUARY 5, 2021

Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pro. Google AdWords: Keyword Planner. Are you seeking a tool that helps you find and target the best keywords for your business?

Marketing 362

Marketing Social Media Blog Improvements 362

Kissmetrics

APRIL 21, 2021

3 Types of eBay Ads. eBay offers a few different types of ads to suit your business needs. One of the most important aspects of selling products online is getting people to view your listings, and this ad type is a great way to gain access to eBay’s 185 million active users. Use Relevant Keywords. Promoted Listings.

Beauty and Health 262

Beauty and Health Recommendation eCommerce Platforms Shipping Costs 262

Store Growers

AUGUST 20, 2019

Google Ads works best when your ad can exactly match what a person is looking for. So to run successful search campaigns, you need to cover a wide range of keywords and, ideally, have a unique ad for each of them. Single Keyword Ad Groups (also called SKAGs) offer an answer to this challenge. What Are Single Keyword Ad Groups?

Shipping Costs 125

Shipping Costs Clothing Subscription Books 125

Groove

FEBRUARY 10, 2021

Keep the page relevant to the keywords you're bidding on. Keep The Page Relevant To The Keywords You're Bidding On. Optimize all of your PPC landing pages to ensure that they deliver information relevant to the keyword typed in on the search engine. Use creative design & images. Write brief and compelling copy.

PPC 370

PPC eCommerce Information Social Media 370

Kissmetrics

APRIL 26, 2021

When people come to your channel, they need to know what you’re about and what types of videos you have. Here’s how my channel looks: My value proposition and color scheme are simple and match my website. I also put in the keywords search engine optimization and SEO in there to make it clear what the video is about.

SEO 327

SEO Channel Subscription Social Media 327

Kissmetrics

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. They also create starting points for keyword research. Research Keywords Pet Owners Use. One major benefit of paid ads is the reliability of keywords. 9 Ways to Target Pet Owners Using Paid Ads.

Social Media 272

Social Media Marketing eCommerce Supplies 272

Talkoot

MAY 2, 2023

Across both marketplaces, high-quality, keyword rich content is proven to improve customer experience, increase your conversion rate and drive more traffic to your product page. Titles should include the brand name, product name, and any relevant keywords. Amazon’s added character count allows many more SEO long-tail keywords.

SEO 78

SEO Demo Books Recommendation 78

Kissmetrics

JANUARY 22, 2021

While keyword relevance plays a huge role, Cassini also focuses on other factors : User Convenience: Users need to immediately know what they’re looking at, why they should buy it, and what will occur after purchasing. Use Effective Keywords in eBay Listings. Use these keywords in both your title and description.

SEO 262

SEO Shipping Costs Information Subscription 262

Kissmetrics

OCTOBER 29, 2019

Or a calculator may come up when you type in a math equation. Or even a simpler example is: you can start typing into Google and its autocomplete feature can figure out what you are searching for before you even finishing typing it in. Google used to previously match terms. But how does it affect SEOs?

Marketing 278

Marketing SEO Travel Article 278

Optimizely

AUGUST 12, 2020

With Zaius, you have the power to create automated SMS campaigns that are triggered by keywords in text messages your customers send you. Opt your senders in: Set up your operational campaigns First, you’ll need to choose a keyword that will trigger your text-to-subscribe promotion. Let’s say that you selected “GO”.

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Events Subscription Definition Channel 195

Kissmetrics

AUGUST 26, 2021

It should also contain keywords to boost your SEO. Meta descriptions are important because meta tags (including meta descriptions) are used by the Google algorithm , which helps determine what pages should rank well for certain keywords. A meta description is a great place to experiment with different keywords, phrases, or CTAs.

SEO 363

SEO Social Media Recommendation Improvements 363

Talkoot

OCTOBER 12, 2023

How to improve your search rankings and get more traffic with keywords Lizzie Davey Writer The top search result in Google enjoys 39.8% One of the most efficient ways to help Google index and rank your site is to use keywords and phrases in your product titles and descriptions. Here’s how you can do that.

Improvements 78

Improvements Demo Books SEO 78

Kissmetrics

DECEMBER 21, 2020

If you use Google’s email platform, you’ve already seen this in action: as you type out an email, Google provides suggestions to finish your sentence. You may have noticed there are numerous types of natural language generation software available now. That’s natural language generation at work.

Marketing 362

Marketing SEO eCommerce Telecommunications 362

ROI Revolution

AUGUST 10, 2023

Understanding their lifestyle, aspirations, and pain points gives you a great jumping off point for identifying the types of content that will be most helpful to them during their beauty buying journey. Understanding search intent can help you target the most impactful keywords for each of your pages and posts.

SEO 78

SEO Marketing Social Media Information 78

BigCommerce

MARCH 10, 2017

Aside from the index status, one of the things I recommend that you monitor is the content keywords report under the “Google Index” section. If you start noticing strange keywords appearing in this report, then it can be a clear signal that your website was hacked. Or, if you see non-content related keywords appearing (e.g.

SEO 417

SEO eCommerce Mobile BigCommerce 417