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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. As a result, shopping during this period is not merely a leisure activity but a cultural norm. Here’s why.

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How Video Making Became A Digital Marketing Trend

RetailMinded

Marketing trends evolve to accommodate consumer needs and behavior. The new kid on the block is video marketing trends, and business owners are scrambling to adapt. On the other side, consumers are concerned about how these innovations impact their leisure time. . As an entrepreneur, you have to join the winning marketers.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

This allowed us to bring some first-to-market products into the experience and then create content around those items,” said Grant. The “IRL” showroom was very focused on user experience, brand growth and marketing, Grant noted, which empowered the team to build an experience that was “parent-centric.”

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What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

Retail TouchPoints

consumers rarely or never go shopping as a leisure activity; A Shopify survey of North American consumers revealed that 40% used a curbside pickup service during COVID, and nearly as many — 38% — plan to continue using these services even after the pandemic passes. Hoyler noted that: 94% of U.S.

Consumer 298
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Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain. While the web may have become synonymous with “browsing,” the COVID-19 pandemic created a serious barrier between shoppers and leisurely real-world perusal of inventory.

SEO 257
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4 ways to be optimizing for voice search

GetElastic

Whether you’re a marketer or small business owner, be thinking like one of your customers. Almost all of voice search are mobile searches. That means that anything affecting your website’s performance on mobile is going to affect your ranking for voice search. This is why it’s so important to go “mobile first”.

Mobile 136
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How Real-Time Inventory Visibility Helps Retailers Improve the Customer Experience

Kibo

Retailers now have multiple channels to interact with customers, such as online stores, mobile apps, customer service, buy online, pick up in store/curbside, and buy online, ship from store/distribution centers (DCs) scenarios. With a cloud-based OMS from Kibo, retailers can achieve a much faster speed to market.