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Live-Streaming Commerce Lands In Europe

Forrester eCommerce

Live-streaming commerce is arriving on European shores. Here's what European marketers can expect.

Marketing 427
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Poshmark Debuts Livestreaming to Address ‘Gap in Live Commerce in the U.S.’

Retail TouchPoints

As social media platforms slowly nix their live shopping efforts, fashion resale marketplace Poshmark is adding the feature with the official debut of Posh Shows following several months of testing. “We saw a huge gap in live commerce in the U.S. — Available in the U.S. ” . —

Fashion 245
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Fanatics’ Live Commerce App Debuts with Big-Name Partners Including MLB and Gary Vee

Retail TouchPoints

Fanatics has launched its new livestream commerce business, Fanatics Live , which had first been announced in February 2023 when former Google and Snap executive Nick Bell was brought in to run the new division. Fanatics Live also will use partnerships across Fanatics’ sports and entertainment portfolio.

Hobbies 194
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Time to De-Uberize: the Hidden Power of Live Commerce

Retail TouchPoints

Highly functional, Uber-ized commerce usually involves ordering several options and getting them quickly, but then going through the hassle of returning most of them. They should not think of live commerce as merely another way to meet customer expectations. Live agents also personalize without effort.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer.

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The Impact of Live Commerce on Shopping

Smile.io

  Since then, the live commerce sector has grown massively , reaching a value of $1,498.7   So, just how is live commerce impacting the retail sector? billion internet users (more than 65% of the global population), you can see why live commerce has grown so much. Not anymore. billion by 2028.

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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy. We just did a Facebook Live and the engagement we’re seeing and the amount of views is pretty off the charts. If they have one bad experience, they’re never going to do it again. I’m excited about personalization.

Live Chat 279