Retail TouchPoints

JANUARY 18, 2024

Rather than carving out a set time to go shopping, consumers’ interactions with brands are brief, focused and transactional — often referred to as “content snacking.” That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs.

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Retail Customer Loyalty Games Reference 305

Kissmetrics

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency. The barriers to entry are slim to none.

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Kissmetrics

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Marketing 266

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Kissmetrics

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why eSports Marketing? 6 B2C eSports Marketing Strategies to Try. Things have quickly changed.

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Kissmetrics

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

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Kissmetrics

DECEMBER 7, 2020

But, if you aren’t using pivot tables, you could be missing out on valuable insights about the effectiveness of your SEO, social media, or content marketing campaigns. ” But, are you making the most of your marketing data? You should be using Microsoft Excel to analyze and organize data from your marketing efforts.

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Retail TouchPoints

DECEMBER 27, 2023

Most refer to the process as a sprint, and it is — except it’s the distance of a marathon. Rethinking the Product Development Lifecycle For many new products, CPG leaders fixate on pre-launch and launch activities, opting to spend the bulk of their investment on things like product innovation, demand forecasting and marketing strategy.

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Omnisend

MAY 3, 2023

Look no further than email marketing campaigns. In this post, we’ll explore different types of email marketing campaigns with examples and provide tips on how you can create your own successful campaign. In this post: What is an email marketing campaign? Here’s an example of Duolingo’s email marketing campaign.

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Kissmetrics

JUNE 9, 2020

The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. So before we dive into it, let’s first break down what they are… What are the 4 Ps of marketing? My goal is to make Ubersuggest really easy to use, especially if you are new to marketing.

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Kissmetrics

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Then let’s begin.

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Kissmetrics

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. What Is E-commerce Marketing? Not quite.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Omnisend

JANUARY 25, 2023

Reading Time: 8 minutes Why are email marketing courses so popular? That’s because email marketing offers numerous benefits for businesses. Email marketing can help boost sales, enhance customer engagement, create brand awareness, acquire new customers, reward customer loyalty, and so much more.

Marketing 157

Marketing Reference Other Customer Loyalty 157

Kissmetrics

APRIL 1, 2021

That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. Simply put, a niche market is a small, defined segment of a larger market.

Marketing 209

Marketing Social Media White Paper Webinar 209

Retail TouchPoints

JUNE 29, 2022

Materials may be searched by the following criteria: Application; Abrasion; Brand; Certifications; Characteristics; Flammability; Market segment; Pattern type; Performance brand; and Price. Order history is stored on the platform for easy reference to reorder, track orders and return samples.

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Reference Recommendation Information Marketing 300

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. We recommend leveraging the tool when preparing for the holidays , as it helps to drive more online revenue with much less effort.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

Retail TouchPoints

JUNE 20, 2023

Indeed, Amazon takes search seriously and has an entire subsidiary called A9, referring to the nine letters in the word ‘algorithm,’ focused on building leading ecommerce search technology. ChatGPT needs access to proprietary platform data from retailers in order to make product-level personalized recommendations.

Books 305

Books Recommendation Toys eCommerce 305

ROI Revolution

JUNE 26, 2020

For more information on determining if Smart Shopping is a good fit for your brand, please reference this blog post. In a dynamic market – such as what the world is experiencing due to COVID-19 – unprecedented change cause businesses can be affected in different ways and make it harder to predict what is coming next.

White Paper 147

White Paper Marketing Webinar Recommendation 147

Kissmetrics

JUNE 11, 2019

So whenever you do keyword research, you’ll see an overview that looks like this: Just like before, you’ll see a graph at the top with the search volume over time, some keyword recommendations and, at the very bottom, a list of blog posts that performed exceptionally well for that keyword. What do you think about the content ideas report?

Marketing 279

Marketing Blog Article Reference 279

Kissmetrics

JUNE 21, 2021

Word-of-mouth marketing is one of the most valuable forms of advertising. From a potential buyer’s perspective, if your existing customers are happy enough with your company to recommend it, that speaks volumes about your business. Ninety-two percent of customers say they’d buy based on the recommendations of their friends and family.

Social Media 285

Social Media Reference Recommendation Books 285

Retail TouchPoints

JANUARY 12, 2024

In fact, from 2022 to 2023 the use of social media channels for retail advertising increased by more than three percentage points, while search channels decreased by over seven percentage points, according to the Multichannel Marketing Report 2023. Popularity of TikTok advertising will continue to grow. of active users aged 10 to 29.

Social Media 296

Social Media Beauty and Health Multichannel eCommerce 296

Groove

AUGUST 27, 2020

Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. We often recommend Smile.io All business owners love when their existing customers refer friends and family to their store. Referral Program.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Kissmetrics

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. These will help to solidify your stance while also giving your writers a handy guide to refer to should they need it. You can also reach out to your personal and professional network for recommendations.

Document 334

Document Reference Blog Social Media 334

Groove

APRIL 9, 2019

As an eCommerce inbound marketing agency, we counsel our clients about the value of P.E.S.O. Unlike paid marketing approaches, organic search benefits do not require an advertising budget. However in general, we recommend Keyword Keg, MOZ and Google Keyword Planner to help identify keywords that make sense for your business.

SEO 285

SEO Live Chat Mobile Blog 285

Retail TouchPoints

NOVEMBER 27, 2023

That’s why Touchland’s four -person marketing team (including Lisbona herself) leans into a powerful combination of brand values and creative storytelling to guide social content creation. And in some cases, you can even lean into some seasonal references to get people in the holiday shopping mood.

Social Media 268

Social Media Gifts Omnichannel Consumer 268

Smile.io

AUGUST 1, 2022

Make sure your product recommendations are on point Personalization, personalization, personalization. Use your marketing data to segment and tailor every email or SMS you send to customers. Switch up your post-purchase funnel Marketers have so much data to level-up the customer experience after they make a purchase.

Merchant Services 71

Merchant Services Marketing Payment Services Omnichannel 71

Retail TouchPoints

DECEMBER 21, 2023

This shopper will be doing what we refer to as “spearfishing,” or typing a very specific search phrase into the internet, such as ‘black backpack with 15.7-inch For example, marketing and advertising campaigns are tailored around a shopper’s age, gender, geographic location, shopping history and other demographics.

Payments 260

Payments Retail Shipping Costs Social Media 260

Kissmetrics

DECEMBER 3, 2021

These costs have the potential to be incredibly damaging to marketing agencies. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? As digital marketing becomes more competitive, so does the need to offer employees higher salaries.

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Marketing Management Improvements Events 240

Groove

FEBRUARY 21, 2019

In this post, we review factors you should consider when choosing a customer loyalty program platform, as well as recommendations based on our client experience. Although there are several loyalty platforms on the market, we typically recommend Smile.io In this scenario, you can encourage referred customers to join your program.

Customer Loyalty 264

Customer Loyalty Customer Shipping Costs Reference 264

Omnisend

AUGUST 12, 2021

As a marketer, it’s easy to feel like your tactics are a shot in the dark. While both print and digital marketing involve as much art as science, behavioral science is a critical tool for understanding how consumers react to various strategies. That principle is just as important in digital marketing. Reading Time: 7 minutes.

Marketing 148

Marketing Information Presentation Consumer 148

Elsner

AUGUST 22, 2019

Growing an eCommerce business requires implementing some of the most profitable and reliable methods of online marketing. . In present times, email marketing has become an essential part of the sales process. . According to statistics, email marketing generates nearly 23% of sales every year. . Welcome Email Series. Summing Up!

eCommerce 121

eCommerce Marketing Reference Accessories 121

RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store.

Marketing 105

Marketing eCommerce Marketing eCommerce Small Business Retail 105

Kissmetrics

DECEMBER 11, 2017

Juggling multiple marketing campaigns is stressful. Here’s the problem with digital marketing. Adjusting Your Budget Based on Market Movement. If you told any marketer today that your banner ads are getting a 78% CTR, you’d get laughed out of the room. KPIs are due EOD. Profit and loss statements need to be generated.

Management 213

Management Marketing PPC Banking 213

Retail TouchPoints

FEBRUARY 2, 2022

I’m an avid runner so naturally I’ve made this analogy, and it’s a great one to describe to retailers who are mired in the minutiae of pricing — especially as the market fluctuates in year two of the pandemic while Amazon makes a different move to any SKU multiple times a day and the supply chain is riddled with hiccups in every link of the chain.

Retail 236

Retail Recommendation Outdoor Customer Data 236

Kissmetrics

NOVEMBER 6, 2018

But first, let’s go over how content marketing is changing. Why doesn’t content marketing work as well as it used to? When I started my first blog, Pronet Advertising (which no longer exists), the first post I wrote was called, “ Winning the Search Engine Marketing War. ” Why Content Marketing Works for Me and Not You.

Marketing 267

Marketing SEO Blog Article 267

Kissmetrics

OCTOBER 14, 2021

From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand. It’ll also help you tailor your marketing strategies to the unique features offered by the platform. There’s no better time than the Black Friday season to boost your sales.

eCommerce 271

eCommerce Social Media Shipping Costs Reference 271

Omnisend

MARCH 22, 2023

Customer loyalty programs should be part of your marketing strategy because of the innate level of customer service they provide, and the insight into customer purchasing patterns. They may also refer you to their family and friends, especially if you incentivize this with a referral scheme.

Customer Loyalty 155

Customer Loyalty Customer Customer Retention Recommendation 155

Email Audience

SEPTEMBER 21, 2023

Perhaps you’re a small business owner overwhelmed by the modern marketing minefield. Or maybe you’re a seasoned pro looking to push the boundaries of what your marketing campaigns can achieve. Either way, we’re here to help you understand 2 of the marketing world’s most essential concepts. What is email marketing?

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