RTP blog

JUNE 7, 2019

Or, she can simply open her favorite social media app, search for your company name, and send her question directly to you within minutes…or less. Their customers prefer to receive service on social media, and fast. The tools, training, and HR costs can become overwhelming. She’d have to look that up, too.

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Kissmetrics

FEBRUARY 3, 2018

Now, those are a key component to your digital marketing plan (and if not, they should be). Say it with me: social media. In its State of Social 2018 Report , Buffer found that businesses are overwhelmingly on the social train. The most popular social media platforms in January 2018 include Facebook (2.2

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Kissmetrics

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. What Is Facebook Marketing? With over 2.74 Collection Ads.

Marketing 359

Marketing Social Media eCommerce Events 359

Kissmetrics

NOVEMBER 3, 2021

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. 5 Uses for Data Labeling in Marketing. What Is Data Labeling?

Marketing 266

Marketing eCommerce Social Media Automotive 266

ROI Revolution

APRIL 23, 2021

Update: Impact on Digital Marketing & Ecommerce Brands (ROI Revolution). Another consideration is that the ranking model powering the new optimization goal will need at least 30 days to train and provide the optimal results. YouTube Leading Social Media Growth. YouTube Leading Social Media Growth.

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Social Media B2C Events B2B 78

Kissmetrics

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. So, with over 2.5

Marketing 292

Marketing PPC eCommerce Social Media 292

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. Let’s get started!

Marketing 361

Marketing Social Media SEO Workshop 361

Kissmetrics

JANUARY 28, 2021

Video marketing has exploded in recent years. If you have or are considering diving into video marketing , you need to know about Vimeo. Creators and marketers use Vimeo in various businesses to create and share videos. Does Vimeo have any marketing potential, and is it right for your business? What is Vimeo?

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Kissmetrics

OCTOBER 16, 2020

Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on a daily basis. The top 6 options for marketing automation software. Your marketing channels. Type of business.

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Marketing Multi-channel Live Chat Social Media 363

Kissmetrics

OCTOBER 12, 2020

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. The truth is these marketers aren’t lucky or gifted. That’s where marketing certifications come in.

Marketing 363

Marketing Social Media SEO Recommendation 363

Kissmetrics

DECEMBER 16, 2020

So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Once you’ve started with affiliate marketing, you can gain more revenue from using more advanced affiliate methods.

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Marketing Shipping Costs Social Media Blog 279

Kissmetrics

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

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eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

AUGUST 4, 2020

Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes. Introducing Content Marketing Unlocked.

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Retail TouchPoints

JULY 10, 2023

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Companies are racing to adopt it. Automatic price optimization.

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Merchant Services Shipping Costs Retail Social Media 270

Retail TouchPoints

FEBRUARY 15, 2024

Moreover, at a time when long-reliable social networks are experiencing massive upheavals, people are looking for connected experiences that feel safe, secure, and ethical – and while online shopping may not sound like the primary destination for those experiences, shopping has historically been a social affair.

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Kissmetrics

NOVEMBER 30, 2020

That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. You need to produce visually appealing, unique content at a high volume, all without overextending your marketing budget. Let me introduce you to generative media and all its possibilities. The takeaway?

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Marketing Arts Social Media Events 265

Groove

DECEMBER 13, 2019

From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. How’d you get into content marketing? “I And that’s really how I got into content marketing, and publishing, specifically.”.

eCommerce 358

eCommerce Marketing Social Media Travel 358

Retail TouchPoints

MAY 21, 2024

This capability enables retailers to understand their current operations, anticipate future trends and adapt strategies accordingly, ensuring they remain agile and responsive to the ever-changing market demands. Furthermore, understanding customer interaction with merchandise helps tailor personalized marketing strategies.

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Payment Services Retail Supplies Operations 235

Kissmetrics

OCTOBER 12, 2020

If you aren’t willing to embrace AI digital assistants as a marketer, you’re going to have a tough time competing with everyone else. Just like Alexa brings you the best jams on-demand and Siri helps you find the nearest Starbucks, AI digital assistants can help you become a better marketer. And late adopters?

Marketing 283

Marketing Social Media SEO Improvements 283

Groove

OCTOBER 2, 2023

In the realm of persuasive communication and digital marketing, the art of crafting captivating and influential copy has always been important. As a generative pre-trained transformer (GPT), it's built on the structure of GPT-4, making it a large language model that predicts the probability of what words might follow in a sequence.

Merchant Services 195

Merchant Services Social Media SEO Blog 195

Groove

OCTOBER 2, 2023

In the realm of persuasive communication and digital marketing, the art of crafting captivating and influential copy has always been important. As a generative pre-trained transformer (GPT), it's built on the structure of GPT-4, making it a large language model that predicts the probability of what words might follow in a sequence.

Merchant Services 195

Merchant Services eCommerce Social Media SEO 195

Retail TouchPoints

FEBRUARY 17, 2023

The best retail teams train each day to keep sharp and connected to the company and to the customer. Companies such as Sephora and Nordstrom have formalized training programs available virtually and physically and offered to new and exsisitng team members. and it is working.

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Games Social Media Retail Outdoor 255

Kissmetrics

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

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Marketing Social Media Other Clothing 363

Kissmetrics

OCTOBER 23, 2020

More so, marketing. While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. How Specialized Marketing Agencies Guarantee Success? Business is no different.

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Marketing Social Media SEO PPC 254

Kissmetrics

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. As a marketer or entrepreneur, you can’t afford to rely on inefficient, outdated tactics like cold-calling and paying for leads. UGC is marketing gold. Host a Training Webinar.

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Retail TouchPoints

APRIL 20, 2023

These markets offer a level playing field where digital commerce is everything, most major players are relative unknowns and companies will need to develop new strategies to succeed, according to The Next Billion Consumers: A Fast Growing Opportunity for Digital Commerce report from Accenture.

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Social Media B2B Supplies B2C 286

Retail TouchPoints

AUGUST 24, 2023

In fact, seven out of 10 marketers in the U.S. It’s being used to generate marketing content including social media posts, videos and images. AI can be trained to feel more personal, but proceed with caution. Ken Yanhs is the Chief Marketing Officer at Zoovu.

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Toys B2C Social Media Accessories 228

Wiser

NOVEMBER 13, 2023

Training and incentives can encourage associates to adopt this role of brand ambassadors. This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire. This is the power of the right employee advocacy platform.

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Social Media Retail Events Recommendation 148

Kissmetrics

JUNE 14, 2021

If so, you need to focus your efforts on inbound marketing strategies for your startup. It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Inbound Marketing Strategies for Start-Ups. Use Facebook to Create a Target Persona.

Marketing 292

Marketing Webinar Article Social Media 292

Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. However, marketing online doesn't have to be a chore. What is Ecommerce Marketing? What is it exactly?

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eCommerce Marketing eCommerce Social Media Marketing 223

Kissmetrics

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Every industry has its own unique marketing challenges , and the fitness sector is no exception. Business-to-consumer (B2C) marketing , as it’s called, comes with its own challenges.

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Social Media B2B Marketing B2C 319

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

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Social Media Consumer Fashion Shopify 255

Retail TouchPoints

MARCH 13, 2023

The new program will help brands learn impactful social content strategies via a series of educational training modules, with participating brands hearing from #beautytok creators including Amy Chang , Rocio Lopez-Jiminez and Nyma Tang.

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Social Media Marketing Supplies Consumer 187

Retail TouchPoints

DECEMBER 29, 2021

The D2C business model no longer only represents the value proposition for brands, but now also encompasses the tactics that they have creatively employed to grow their market share (while tailoring to each individual market’s preferences). Amplifying Social Media Presence. of its total revenue in 2020.

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Social Media Beauty and Health B2C Subscription 290

Kissmetrics

SEPTEMBER 4, 2020

They could also make your marketing less effective. What is Marketing Siloing? When it comes to marketing, “working in silos” usually means that everyone in the marketing department keeps to themselves. Why Are Marketing Silos Detrimental to Your Bottom Line? Like actual silos, they’re separated and don’t interact.

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Marketing SEO Other Multichannel 300

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. As a result, associate training and engagement came to the forefront. Why it Matters: In 2023, we saw employee turnover reach record highs.

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Retail Supplies Merchant Services Social Media 230