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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed. From cybersecurity to ecommerce, digital to mobile, she has touched every aspect of today’s technology landscape.

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Pacsun Taps External Partner to Streamline U.S. Fulfillment

Retail TouchPoints

By handing operations off to Cart.com, Pacsun will be able to tap into the company’s “scale, proprietary technologies and operational expertise” to “enhance our efficiency and increase customer satisfaction,” said Russell Bowers, COO and CFO of Pacsun in a statement.

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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Gene Bornac is Chief Strategy Officer at enVista.

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Consumers Want an Experience That’s Driven by Cloud Retailing – Even if They Don’t Know It

Retail TouchPoints

We’ve grown accustomed to these various retail touch points, and as a result, we’ve started to notice omnichannel inconsistencies that might never have occurred to us before — raising our own expectations of our favorite brands and retailers. And these functions can be seamlessly incorporated across touch points. Here’s how.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

So it’s no surprise that 47% of executives believe that store design and experience have become more critical to their brand strategy over the past year, according to Retail TouchPoints research. For example, they need to support omnichannel services like BOPIS, ship-from-store and seamless returns.

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Criteo Acquires Brandcrush to Create Holistic Retail Media Solution

Retail TouchPoints

The combination of Brandcrush’s media buying capabilities with Criteo’s existing retail media solutions will create a “holistic omnichannel monetization solution,” according to Criteo.

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